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  • Updated
  • 29-04-2010

Next generation handset builds on the success of the original LG Cookie


Berkshire, UK, April 29 2010 - LG Electronics (LG) today launches the LG Cookie Fresh GS290 in the UK. The new full touchscreen phone maintains the core, hugely popular elements of the original LG Cookie handset, though boasts a sleeker design and upgraded features. Available in a choice of bold colour variations with numerous theme options, it is the most distinctive handset of the LG Cookie Series yet.


Sociability is a key feature of the LG Cookie Fresh GS290, with easy-to-use functions designed to help users keep in touch with their friends, irrespective of time and place, through a visually dynamic, interactive experience. The handset offers a simple SNS connector, allowing direct access to social networks with a dedicated Facebook interface, while LiveSquare™ lets users set custom animated characters to the contacts they interact with most, bringing social networks to life.


“The LG Cookie Fresh GS290 reflects our efforts to bring creativity and fun to the mobile touch-phone experience,” said Paul Trueman, Marketing Director UK & Ireland for LG Electronics. “Over 13 million units of the original LG Cookie have been sold worldwide and by extending the Cookie range we’re continuing to provide affordable full touchscreen phones to consumers. The LG Cookie Fresh GS290 builds on the original Cookie device with even more fun features and personalisation options.”


The LG Cookie Fresh GS290 will be available shortly at Vodafone, Virgin, Tesco and Phones4u.


LG Cookie Fresh (GS290)

v      Sociable Features of LG Cookie Fresh

§   Simple SNS Connector – Enjoy direct access to your social networks with the dedicated Facebook interface.

§   LiveSquare™ – Bring your digital social network to life by assigning avatars to your friends and keeping track of your conversations in a visually creative way.

§   Cookie Speed Dial – Enjoy easy access to your close friends with an updated version of the Cookie phone’s popular speed dialing home screen.

v      Friendly Features of LG Cookie Fresh

§   Dynamic Design – Offers the most distinctive look of the LG Cookie Series,  with sleek minimal lines, less bezel and comfortable grip with rubber trimmings and a choice of 16 colours

§   Cartoon-styled UI with Customisable Colour Themes – Animated interface offers a touch of fresh originality accentuated by the phone’s 18 colorful themes for greater personal expression.

§   Widgets and Applications – Enjoy popular mobile applications such as AccWeather (pre-installed) as well as Amazon Search, Fox News, eBay Search and The New York Times all downloadable from the included LG Widget Gallery.

§   My Multimedia – Make your own fun with a 2MP camera, MPEG 4 video and MP3 audio playback support, FM tuner/recorder and 3.5mm earphone jack.


For more information, please visit: 

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit


About LG Electronics Mobile Communications Company

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit



For more information or high res images, please contact:

Jerome Demare

LG Electronics

+44 (0) 1753 876 719



Darja Noren / Christopher Kang / Sophie Jones

LG One

+44 (0)20 7413 3238