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LG Electronics appoints UK and Ireland Sales Director - Networks, for its mobile business

  • Updated
  • 20-03-2009

Berkshire, UK, 20 March 2009 - LG Electronics today announces the appointment of Christine Howard as the Sales Director - Networks, for its mobile business in UK and Ireland. In this new role, Christine will be responsible for setting in place sales strategies and driving business growth for the division through closer customer engagement and collaboration.
With 25 years experience within the telecommunications industry and a proven track record in managing global customers, Christine brings with her a wealth of knowledge across all areas of the market from operators through to handset manufacturers including Sony Ericsson, Ericsson and Telstra Corporation.

Prior to LG, she held the role of Global Sales Director for Sony Ericsson's global customer unit where she was responsible globally for developing and managing the commercial relationships, sales strategies and business opportunities primarily for Vodafone.

Commenting on her appointment, Christine said what attracted her to this role was, 'LG's strong brand within the market that exudes high energy and LG's proven track record of delivering truly cutting-edge products, it will be my goal to look at ways to enhance our relationships with customers, developing true long-term partnerships based on achieving joint business goals.'

Christine has a Masters in Business Management from Royal Melbourne Institute of Technology.


About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2007 global sales of USD 44 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world's leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theatre systems. For more information, please visit

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