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LG KC780 wins Which? Best Buy award

  • Updated
  • 05-10-2009

Named best all-round camera phone

Berkshire, September 24, 2009 - LG Electronics (LG), a global leader and technology innovator in mobile communications, today announces that its LG KC780 has won the Which? Best Buy award for all-round camera phone. Praised for its rich-camera features, the LG KC780 came top in the ‘All-rounder’ category.


“We are delighted that the LG KC780 has been named Which?’s Best Buy. Packed full of the latest technology such as Face Detection, Smile Shot and Beauty Mode, the handset presents is a true variety of dedicated camera feature” says Jeremy Newing, head of marketing, LG Mobile UK and Ireland. “The handset was admired for the quality of the pictures produced, highlighting the 8-magapixel autofocus camera itself.”


The LG KC780 is a slim slider at just 13.9mm, with a large 2.4-inch widescreen LCD display. Rich in camera features, the phone is designed to ensure so that they are simple and easy to use. With the Schneider-Kreuznach certified lens and 8-megapixel camera, the user is guaranteed great quality images.


Additional features include:

- Motion sensor gaming

- ISO sensitivity up to 1600

- Image Stabilizer

- D1 video recording



About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.


The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit



For more information or high res images, please contact

George Griffiths / Charlotte Stoel

Firefly Communications

+44 (0)20 7386 1564


Sarah Brambley

LG Electronics

+44 (0) 1753 491 628

+44 (0) 7793 795 990