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LG sets HD potential free

  • Updated
  • 15-04-2009

LF7700 offers consumers subscription-free, high definition Freesat TV

London, March 09, 2009
- LG Electronics (LG), a global leader and technology innovator in consumer electronics, today announced the launch of its first HD Ready 1080p LCD television with built-in Freesat. Having Freesat integrated into the stylish LF7700 range means that viewers can enjoy subscription-free high definition (HD) programmes from the BBC and ITV as well as over 140 digital TV and radio channels, all packaged into a designer set.

The LF7700 is packed with the latest technology features, including an Ethernet port, connecting viewers directly to future IPTV services.

The TV also features LG's unique Intelligent Sensor II technology. Specifically designed with energy savings in mind, using up to 69.5 per cent less power than a standard TV.* This is possible because the TV can calculate the light levels of its surroundings, and automatically adjusts the screen's settings for an optimal viewing experience.

The LF7700's high gloss finish, red accents and touch buttons add style to this elegant TV. Together with its LED light and soft touch power button, the elegant curve design perfectly complements any home. To add to its impressive design, the set includes LG's invisible speaker system, specially tuned by renowned audio expert Mr. Mark Levinson, giving viewers crisp, rich, sound quality without detracting from the TV's overall look.

"The LF7700 is a perfect example of form meeting function," said Brian Na, president of LG Electronics UK. "It incorporates smart technology, with ultra slim design and is the epitome of style. Consumers are treated to a subscription-free HD device that accentuates a chic living space. Freesat was purchased by an additional 100,000 customers at the end of 2008, putting paid to our decision to integrate it into the LF7700."

Emma Scott, Managing Director of Freesat commented; 'We're thrilled to be partnering with LG. The company is renowned for the quality of its products, and the launch of the LF770 is a fantastic addition to the current Freesat range of products."

Freesat launched in May 2008 as a joint venture between the BBC and ITV, providing viewers with some of the best BBC and ITV programmes in HD, including major sporting events such as the US Masters, the FA Cup, the UEFA Champions League as well as a range of blockbuster films and drama. Since its launch, Freesat has proved extremely popular with over 300,000 sales.
As the digital switchover continues throughout the UK, Freesat offers the perfect solution for viewers to enjoy digital TV wherever they are. It is available in 98 per cent of homes in the country. Because it is broadcast from a satellite and received via a dish, homes currently out of transmission range of Freeview will now be able to get subscription-free digital TV.

The LF7700 will be available in the UK from April 2009.

# # #

Notes to editors
*According to recent tests by TUV SUD, a globally recognised testing, inspection and certification organisation in Europe.

- HD Ready 1080p
- Dual XD Engine
- Intelligent Sensor II
- TruMotion 100Hz (42", 47" only)
- 24p Real Cinema
- Dynamic Contrast Ratio: 50,000:1
- Invisible Speaker
- 4 HDMI 1.3 Deep Colour/ USB 2.0 with JPEG/MP3 Playback
- Clear Voice
- AV mode (game, sport and cinema modes)/expert mode
- Swivel Stand
- Energy Saving Recommended
- Available in 32"/37"/42"/47"

About Mr. Mark Levinson
The world renowned audio guru, Mr. Mark Levinson started his career in music at the age of 20 as a jazz musician playing double-base and trumpet. In 1971, aged just 25, he established Mark Levinson Audio Systems (MLAS, Ltd.), hand-building amplifiers that became the standard of reference in the audio industry. His brand "Mark Levinson" now belongs to Harman International and products are built-in world-class auto company, Lexus.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units - Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world's leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1(TM) and A Technology Partner of Formula 1(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit

About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.

About Freesat
Freesat is a satellite TV service providing subscription-free digital television to everyone in the UK. It offers over 140 TV, radio and interactive channels, including High Definition (HD) services from the BBC and ITV. Freesat is a not-for-profit organisation and is a joint venture between the BBC and ITV. For more information visit

For high-res images and further information please contact:

Firefly Communications
Mike Sharman / Lucy Dee
+44 (0)20 7386 1576
LG Electronics
Sarah Brambley
+44 (0) 1753 491 628

For more information on Freesat please contact:

Alex Wilkinson / Jessica Carlin
+44 (0)20 7404 3000