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  • Updated
  • 05-05-2010


50”/60” PK990 recognised for its cutting-edge technology, innovation and stylish design

Berkshire, 5 May, 2010 -- LG Electronics (LG) today announced that its PK990 Plasma TV has been recognised as the “Best Photo TV Display” in the 2010 TIPA (Technical Image Press Association) Awards.

TIPA, a global organisation of photo and imaging magazines, has been honouring excellence in imaging since 1991. Recognised as the premiere prize in the photo and imaging industry, TIPA Award recipients are selected by the association’s editors from around the world. In making their decision, the editors take into consideration factors such as innovation, design and value.  

In a statement accompanying the award, TIPA editors said, “The 50- and 60-inch PK990 offers broadband connectivity and uses the latest technology for high-end picture quality – both still and moving. Both the 50- and 60-inch screens deliver not only HD video content in excellent quality, but also give photo enthusiasts a high quality opportunity to display their images saved on an USB pendrive.”

TIPA judges were particularly impressed with LG's TruBlack Filter, which helps block glare and enhances images on the screen to improve picture quality.

“The 50- and 60-inch PK990’s outstanding picture is the result of the convergence of several state-of-the-art imaging technologies,” said Steve Gater, Head of Marketing, Home Entertainment, LG UK. “The 50- and 60-inch PK990 is a gateway to a new dimension of Full HD entertainment that gives consumers the benefit of both smart technology and stylish design.”

With its complementary mix of cutting-edge technologies resulting in outstanding picture quality, the 50- and 60-inch PK990 is just another way in which LG Home Entertainment Company is enriching consumers’ lives.

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About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both a Global Partner of Formula 1™ and a Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit

About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home cinema systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.

About the TIPA Award

Since 1991, the Technical Image Press Association (TIPA), a global organization of photo and imaging magazines, has been honoring enthusiasm and optimism about photography via its TIPA Award. The TIPA award signifies the best photo and imaging products in terms of innovation, the use of leading-edge technology, design and ergonomics, ease-of-use, as well as price/performance ratio.


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