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  • Updated
  • 25-07-2013

“LG and NOW TV Partner to bring NOW TV to Smart TV, exclusively with LG”


LG is the first and only TV manufacturer to offer Sky’s new internet TV service “NOW TV”- allowing customers to enjoy instant live and on demand access to Sky Sports and Sky Movies with no contract


UK, 25th July 2013 – LG Electronics (LG) today announced that it is introducing NOW TV, the internet TV service powered by Sky, to its Smart TV platform. LG will be the only Smart TV provider to offer access to NOW TV for a minimum of 12 months.

 The new partnership means that LG becomes the first TV manufacturer to offer access to NOW TV to its customers, letting them instantly enjoy Sky Sports and Sky Movies without a contract. The service will be available from August 2013 and marks another first for the LG brand’s industry-leading Smart TV offering.

 Owners of LG’s 2012/2013 range of TVs and 2013 Blu-ray players and Home Cinema Systems will be able to enjoy the full benefits of the NOW TV offering including pay-as-you-go access to Sky Sports and monthly access to Sky Movies. The service includes a customised NOW TV card that will sit on the Smart User Interface and will curate content according to major upcoming releases and events. 

 For only £9.99 consumers can make sure they’ve got access to the biggest live sporting events with a 24-hour pass to all six Sky Sports channels. This summer marks an exciting time for sports fans, with highlights on Sky Sports in the next month alone including the climax of the Investec Ashes Test series, the return of the Barclay’s Premier League and Sky Bet Football League, the Formula 1® Belgium Grand Prix, the start of Andy Murray’s defence of the US Open title, plus much more.

 Film fans can enjoy a 30 day free trial of the Sky Movies Pass enabling them access to a library of hundreds of blockbusters from across Sky’s movie channels. Currently on offer for £8.99 a month for the first 3 months, Sky Movies on NOW TV offers access to more of the latest and biggest releases. This includes the likes of “Skyfall”, “Argo” and “The Dark Night Rises” over the next month, and up to four new premieres every single week. These films are exclusive to Sky and will not be on any other subscription service for at least a year.

 Craig West, Head of Marketing, LG Consumer Electronics UK, comments: “2013 has been a fantastic year for LG and we were recently named Best Audio Visual Brand by Which? for our impressive line-up of TVs and AV products that represent reliability and quality for consumers. The LG / NOW TV joint multi-million pound investment to develop, launch and market the service demonstrates LG’s continued commitment to bringing the best in home entertainment and is proud to be the first and only TV brand to offer consumers the benefits of the NOW TV service”  

 This marks a significant step for consumer choice, offering them contract-free Sky content, when they want it and for as long as they want it, and now available to directly stream on an LG Smart TV”.

 Gidon Katz, Director of NOW TV, comments: “We’re constantly working to offer NOW TV on new platforms to meet the ever-increasing appetite for access to great content across a range of internet-connected devices. As a result, we’re delighted to be partnering today with LG to give our customers another way to enjoy great blockbuster movies and the best live sport -including exclusive action from the Barclay’s Premier League, UEFA Champions League, Ashes Test cricket, US Open tennis, the 2013 Formula 1® season - all on their main TVs.”

 NOW TV is the latest addition to LG’s already impressive line-up of Smart TV services–and will further enhance the LG Smart TV viewing experience presenting further choice for existing and future customers.  All apps are easily navigated thanks to LG’s unique Magic Remote Control which uses point, motion, wheel and voice gesture to control the user interface for a seamless and intuitive user experience.


For more information on LG’s Smart TV platform please visit 


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  About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing nearly 87,000 people working in over 110 locations around the world. With 2012 global sales of USD 45.22 billion (KRW 50.96 trillion), LG comprises four business units – Home Entertainment, Mobile Communications, Home Appliance, and Air Conditioning & Energy Solution – and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2012 and 2013 ENERGY STAR® Partner of the Year. For more news and information on LG Electronics, please visit


About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a global top player in televisions, monitors, commercial displays, audio video systems, personal computers and security systems. The company constantly pushes technological boundaries to create feature-rich devices with stylish designs that meet global consumer needs. LG's consumer products include CINEMA 3D Smart TVs, OLED TVs, IPS monitors, home theater systems, Blu-ray Disc™ players, car audio/video systems, mouse scanners and external storage devices. LG’s commercial products include digital signage, video conferencing systems and IP security cameras. For more information, please visit


Media Contacts:


Danielle McGleenan/Michelle Rainey

+44 (0)20 7413 3000

 The F1 FORMULA 1 logo, F1, FORMULA 1, FIA FORMULA ONE WORLD CHAMPIONSHIP, GRAND PRIX and related marks are trademarks of Formula One Licensing BV, a Formula One group company. All rights reserved.

 About NOW TV

 For more information on NOW TV contact:

Kate Fayers

Consumer PR Manager

020 7032 1499

 NOW TV, powered by Sky, provides instant and easy access to hundreds of films from Sky Movies on demand, and pay-as-you-go access to live Sky Sports. Taking advantage of the rapid growth in broadband-connected devices, and building on Sky’s experience in multi-platform TV, the service provides an additional choice to access and enjoy Sky Movies and Sky Sports.

 NOW TV offers access to some of Sky’s most popular programming.  Sky Movies is the UK’s most popular subscription movies service giving access to 700 different movies on demand including up to four new and exclusive Sky Movies premieres each week. With a Sky Movies pass, NOW TV customers can choose from more of the latest and biggest movies first –

NOW TV also offers a flexible way to access to Sky Sports.  With a Sky Sports Day Pass customers can get pay-as-you-go access to exclusively live action from the Barclays Premier League, UEFA Champions League, Formula 1®, Test cricket, US and European Tour golf, ATP tennis, European and international rugby union and much more besides.

  Currently customers can get unlimited access to movies on NOW TV with a 30 day free trial followed by a three-month introductory offer of £8.99 a month with the Sky Movies Pass.   NOW TV Customers can also get 24-hour access to all six Sky Sports channels live for £9.99 with the Sky Sports Day Pass.

NOW TV is already available across a broad range of internet-connected devices, including laptops, Xbox, PlayStation 3, YouView, Roku, selected smartphones and mobile devices. Customers are able to register a total of four internet-connected devices, giving them flexibility over when and where they enjoy the service.

 More information on NOW TV is available from

 *Comparison of online movie subscription services using top UK box office films from the past 18 months.