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Young Britons optimistic about securing their dream job in 2010.

  • Updated
  • 17-12-2009


85 per cent of 16 – 24 year olds with a dream job in mind are confident they will secure that ideal job; however 24 per cent don’t know how to start

·         65 per cent of those with a dream job in mind will accept a lower than average salary

·         A career that incorporates a personal hobby listed as the ultimate career choice

·         Media and healthcare sectors were uncovered as the most desired industries for today’s youth, in comparison to the least favoured – fashion, manufacturing and engineering


Berkshire, UK, 17 December, 2009 The majority of young Brits are clear on what their dream job would be, with 85 per cent of these respondents stating that they are optimistic in securing that ideal job, according to the independently conducted LG ‘Dream Jobs’ survey*. However 24 per cent admit that the main challenge would be finding out where to start.


Although financial reward is the top motivating factor when it comes to a career choice (65 per cent), 65 per cent of those with a dream job in mind admitted that they would accept a lower than average salary to start of with in order to get their foot on the ladder.


On average, a career that incorporates personal hobbies ranks as the most popular definition of a dream job. However, there is a clear gender divide with the majority of young women stating that their ideal career would be one that provides work/life balance, while young men see a dream job as one that provides financial reward.


An example of a young Britain that has succeeded in turning his personal hobby into a career is David Treacy, one of UK’s top gamers who is currently signed to LG sponsored Team Dignitas, UK’s premier gaming team, who has been earning a living playing computer games for over five years.


Commenting on the LG ‘Dream jobs’ survey, David Treacy says: “The survey results are very much in tune with my personal experience. For a long time I always knew what I wanted to do for a living and that was to play video games and turn Professional. I had heard of American and Korean players achieving that level and I was determined that I wanted to join them. Certainly though to start with just like the survey suggests, I was unsure of how to go about realising my dream.”


LG Business Solutions has been a Team Dignitas sponsor and technology provider since January 2009, having watched them in action at the PC Gamer Showdown in which LG’s gaming monitors were used in the final showdown. As part of the partnership, Team Dignitas have access to LG’s innovative product range, and currently use LG's High Definition W2261V monitors which offer an advanced 20,000:1 Digital Fine Contrast ratio and 2ms response time, both crucial for gaming at top level.


Warren Lewis, general manager, business solutions, LG Electronics comments: “The findings from our survey show us that it’s important for young people to be inspired to take the right steps towards their dream jobs. Many of us have hidden talents and have the potential to turn our hobbies and interests into careers. The experience Team Dignitas and its members have had is just one example.”


Interesting facts

·       Young people in London most optimistic about the employment market next year where 46 per cent see their chances becoming better in comparison to this year

·       Northerners least optimistic about next years employment market, where 71 per cent feel their chances of finding a job in 2010 will be worse than 2009

·       Respondents in London and the South most willing to take a lower than average salary in order to secure a dream job

·       Employment market outlook divided by gender: 71 per cent of young women thought their chances of finding employment next year would be worse that this year, in comparison to only 17 per cent of young men




Notes to editors

*All figures, unless otherwise stated, are from YouGov Plc. 

Total sample size was 682 respondents aged 16-24.

Fieldwork was undertaken between 7th - 10th December 2009. 

The survey was carried out online.

The figures have been weighted and are representative of all GB adults (aged 16-24).




About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit


About LG Electronics Business Solutions Company

The LG Electronics Business Solutions Company is a leading business-to-business (B2B) infotainment company, developing a broad range of top-class digital devices and solutions including LCD monitors, commercial displays, car infotainment and security systems. LG anticipates future business trends and provides unique devices and services that offer smart and reliable solutions to meet the needs of business partners and customers. With 2008 global sales of $4.3 billion, the Business Solutions Company is poised for continuing rapid growth.


About Team Dignitas

Team Dignitas Limited was formed in 2003 with the aim to become one of the best professional gaming teams in the world. We strive to maintain high standards in our gaming teams through the dedication of our players and staff. We wish to attend major esports events worldwide so that our players will be able to show off their skills to the world. With the help of our supporters and sponsors we will continue to develop. Please visit




For high-res images and further information please contact:

Savannah Wiza / Andy Nankervis

Firefly Communications                   

+44 (0)20 7386 1576                                                                                                                     

Sarah Brambley

LG Electronics Inc.

+44 (0)1753 491 628