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Brand Philosophy

a black and white photograph of a man sitting on a bench in the middle of the square with a street lamp and a building at the back and there is a text written as state of the art living experience over the picture
State-of-the-Art Living
LG SIGNATURE stays true to the essence, delivering a new sense of life for the most discerning individual. LG SIGNATURE is life-enhancing and provides access to an exceptional lifestyle through meaningful innovation and timeless aesthetics. Ultimately, LG SIGNATURE creates a sense of exclusivity and uniqueness.
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Greatness inspired by
LG SIGNATURE embodies the relentless pursuit of greatness by making its contributions readily identifiable. True greatness is seen only when product’s core essence remains uncompromised. Our passion to preserve the essence from the birth of the idea to the customer experience makes LG SIGNATURE stand apart from others.
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Leading craftsmanship
starts at the essence
LG SIGNATURE highlights the true extent of LG’s innovation leadership and the company’s passion for consumer-centric insights that drive the evolution of life. The exquisite lineup has been carefully crafted by leading experts, undergoing a strictly in-depth evaluation process.
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Great designs must be
LG SIGNATURE’s design philosophy was inspired by the visualization of each product’s pure essence. By eliminating unnecessary elements, LG SIGNATURE represents the ultimate in elegant simplicity. Its radical design heightens the intrinsic purpose of the product and streamlines usability.
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True class defined by
true performance
LG SIGNATURE provides new ways to experience the essence, providing an experience that is much more intuitive, responsive and functional than ever before. LG SIGNATURE simplifies daily life and enables smarter living by implementing the most forward-thinking technologies.


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