Brand Ambassador Epitomizes Art of Essence Behind Ultra-Premium brand's Breakthrough Technology and Design
LG SIGNATURE is thrilled to present a sophisticated new marketing campaign featuring internationally acclaimed ballet dancer, Misty Copeland, to help highlight many of the advanced products across global innovator LG Electronics' diverse lineups.
In the new campaign, Copeland, the principal dancer for the prestigious American Ballet Theatre, celebrates the intersection between art and technology. This multimedia campaign is composed of a series of digital, social, print, and video content highlighting the expanded 2020 LG SIGNATURE line, which includes a new unique "wine cellar" refrigerator and its 8K Ultra HD OLED TVs.
As a brand ambassador and icon of breaking barriers, Copeland will not only raise the profile of LG SIGNATURE, she will also help inspire us all during these unprecedented times.
LG SIGNATURE strives to make products that resemble works of art and deliver exceptional performance. The brand's philosophy is a great parallel with Misty Copeland's - both top performers in their chosen fields and both epitomizing power, passion, and performance.
"It's an honor to be selected as brand ambassador by LG SIGNATURE, a brand that's committed to delivering power, passion, and performance to the most discerning consumers," said Copeland. "Beautifying and simplifying the complex is no mean feat, and I'm enjoying helping LG SIGNATURE showcase and demonstrate the amazing parallels between the artistry of the products and a ballet performance."
Copeland grew up in California, where she began studying ballet at the late age of 13. She attended the San Francisco Ballet School and the American Ballet Theatre's Summer Intensive on full scholarship and was declared ABT's National Coca-Cola Scholar in 2000. Soon thereafter, Copeland joined ABT's Studio Company and its corps de ballet. By 2007, she became the company's second African American female Soloist. In 2015, Copeland was promoted to principal dancer, marking a milestone as the first African American woman to hold the position in ABT's 75-year history.
In addition to the new 88 and 77-inch 8K OLED TVs and the wine cellar, LG SIGNATURE products include unique models in the form of the InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine, double-oven range, dishwasher, and air purifier. Common to all LG SIGNATURE products are uncompromising quality and a focus on the essentials.
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