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Art & Culture

LG SIGNATURE
takes center stage
with Misty Copeland

Brand Ambassador Epitomizes Art of Essence Behind Ultra-Premium brand's Breakthrough Technology and Design

LG SIGNATURE is thrilled to present a sophisticated new marketing campaign featuring internationally acclaimed ballet dancer, Misty Copeland, to help highlight many of the advanced products across global innovator LG Electronics' diverse lineups.

In the new campaign, Copeland, the principal dancer for the prestigious American Ballet Theatre, celebrates the intersection between art and technology. This multimedia campaign is composed of a series of digital, social, print, and video content highlighting the expanded 2020 LG SIGNATURE line, which includes a new unique "wine cellar" refrigerator and its 8K Ultra HD OLED TVs.

As a brand ambassador and icon of breaking barriers, Copeland will not only raise the profile of LG SIGNATURE, she will also help inspire us all during these unprecedented times.

LG SIGNATURE strives to make products that resemble works of art and deliver exceptional performance. The brand's philosophy is a great parallel with Misty Copeland's - both top performers in their chosen fields and both epitomizing power, passion, and performance.

"It's an honor to be selected as brand ambassador by LG SIGNATURE, a brand that's committed to delivering power, passion, and performance to the most discerning consumers," said Copeland. "Beautifying and simplifying the complex is no mean feat, and I'm enjoying helping LG SIGNATURE showcase and demonstrate the amazing parallels between the artistry of the products and a ballet performance."

Copeland grew up in California, where she began studying ballet at the late age of 13. She attended the San Francisco Ballet School and the American Ballet Theatre's Summer Intensive on full scholarship and was declared ABT's National Coca-Cola Scholar in 2000. Soon thereafter, Copeland joined ABT's Studio Company and its corps de ballet. By 2007, she became the company's second African American female Soloist. In 2015, Copeland was promoted to principal dancer, marking a milestone as the first African American woman to hold the position in ABT's 75-year history.

In addition to the new 88 and 77-inch 8K OLED TVs and the wine cellar, LG SIGNATURE products include unique models in the form of the InstaView Door-in-Door™ refrigerator, TWINWash™ washing machine, double-oven range, dishwasher, and air purifier. Common to all LG SIGNATURE products are uncompromising quality and a focus on the essentials.

Misty Copeland is dancing, freely expressing the self-lighting OLED technology of LG SIGNATURE OLED 8K TV.
LG SIGNATURE logo.
OLED 8K
Front side view of LG SIGNATURE OLED 8K TV.
The Art of wonder
The Technology of OLED 8K
The World's 88-inch 8K OLED TV is a breakthrough in form and function. With millions of self-lit pixels, what you see becomes more expressive and what you experience becomes more realistic. Welcome to the bold new world of LG SIGNATURE.
Misty Copeland is dancing, freely expressing the delicate technology of LG SIGNATURE Wine Cellar.
LG SIGNATURE logo.
Wine Cellar
Front side view of LG SIGNATURE Wine Cellar.
The Art of wine
The Technology of preservation
The LG SIGNATURE Wine Cellar marries form and function, bringing together Optimal Preservation Technology™ with Multi-Temperature Control to keep Cabernet Sauvignon pleasantly cool while Champagne is delightfully cold, all wrapped in a sleek Textured Steel™ cabinet. Welcome to the bold new world of LG SIGNATURE.
Misty Copeland is dancing, freely expressing the powerful technology of LG SIGNATURE Washing Machine.
LG SIGNATURE logo.
Washing Machine
Front side view of LG SIGNATURE Washing Machine.
The Art of clean
The Technology of gentle care
Unifying form and function, the LG SIGNATURE Washing combines high-style minimalist design with garment care mastery. World's-first features like TWINWash™ enable two loads to be laundered simultaneously, while the breakthrough Centum System™ minimizes vibration and noise. Welcome to the bold new world of LG SIGNATURE.
LG SIGNATURE Air Purifier, OLED 8K TV, Refrigerator, and Washing Machine.
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