New Food and Wine Video Series Celebrates Debut of Wine Cellar, Latest Technological and Design Innovation from LG SIGNATURE
A new digital food and wine content series, Notes from the Cellar, was premiered from LG SIGNATURE, the ultra-premium brand from LG Electronics known for its cutting-edge innovation and world-class design.
Featuring trailblazing brand ambassadors Misty Copeland of the American Ballet Theatre and wine critic James Suckling, and a trifecta of esteemed New York City chefs – Cédric Vongerichten of Wayan, Brian Lockwood of Eleven Madison Park and Matt Abdoo of Pig Beach – the series spotlights the new LG SIGNATURE Wine Cellar, the brand's latest innovative lifestyle solution.
Notes from the Cellar will explore a range of themes related to how those involved are continuing to cope, reflect and adapt to their new environments during the pandemic. Episodes will feature simple, flavorful signature dishes that viewers can recreate at home, along with wine pairing recommendations, while showcasing the wine cellar's storage features that include convertible drawers that can help preserve your freshest ingredients, and advanced technologies for optimum wine storage.
"Our team is learning new insights every day about our fellow American consumers during these uncertain times, and now more than ever, we want to spread inspiration," says Peggy Ang, marketing vice president at LG Electronics USA, which markets LG SIGNATURE brand products in the United States. "That's why we're pleased to share our passion project, Notes from the Cellar, that brings together a group of inspiring people who can energize those looking to take their appreciation of food and wine to the next level."
Boasting a sleek, seamless design, the smart, WiFi-enabled LG SIGNATURE Wine Cellar mimics the environment of traditional wine caves using LG's Optimal Preservation Technology™ to minimize temperature fluctuations, reduce vibration, limit light exposure and lock in humidity, creating the ideal storage environment for any variety or vintage.
The unit can hold up to 65 bottles and features noteworthy conveniences like InstaView™, the glass touch display that illuminates for easy exterior viewing to reduce cold air loss, and Voice Activation powered by LG's ThinQ™ technology, which allows you to open the door with the sound of your voice. Or, use the Auto Open Door™ feature to open the door automatically with the wave of a foot. Convertible drawers offer customizable temperatures from fridge to freezer mode, exemplifying the wine cellar as an all-in-one preservation system for food and wine.
All episodes will also be available on the brand's YouTube channel.
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