“AI for a Better Life” LG Executives outline new vision for AI at IFA 2018 opening keynote
LG is building an AI strategy designed to make life easier for customers.
Published by FORTUNE
Artificial intelligence (AI) might sound like science fiction, but it’s real. And it’s already transforming various aspects of life and improving the way people accomplish ordinary tasks.
"Although still in its early stages, AI is currently one of the most researched technologies in the world," says Seong-jin Jo, CEO of consumer electronics company LG Electronics.
AI will play a key role in consumer electronics, enabling companies to better understand the needs of consumers and improve the quality of their lives, Jo says.
LG has developed its own algorithms to help provide innovative solutions. In line with its vision of “Innovation for a Better Life,” it launched LG ThinQ, a line of consumer electronics equipped with AI technology. LG ThinQ products are designed to simplify consumers’ lives by reducing the effort needed for everyday routine tasks.
For example, LG’s wide range of 4K UHD TVs featuring AI ThinQ, including its top-rated LG OLED TVs, can be used for both watching favorite programs as well as searching for information online through voice commands, enabling users to do two things at once. The LG InstaView ThinQ refrigerator reduces the time mulling over what to eat by recommending reci-pes that can be enjoyed by the whole family.
And the LG V40 ThinQ smartphone’s AI Cam feature taps into the phone’s intelligence to capture and recommend an alternative shot to the one taken by the user, taking away the hassle of adjusting camera settings each time. In addition, LG’s AI speakers can serve as the center of your home with its Google Assistant capabilities, using your voice to control other devices as well as its own speaker features.
LG ThinQ also comes with voice and visual innovations that enable products to recognize imag-es, language, and space, changing the way users interact with everyday appliances. "By incorporating AI, our products learn the behavior patterns of users and improve on their performance based on that data," Jo says. "Reading manuals will soon be a thing of the past, as products will be learning from the users themselves."
By forging partnerships with global corporations, LG hopes to offer an integrated AI experience not only for the home but also for vehicles and public spaces. "We look to gradually expand our product lineup where there is more demand, and ultimately create a whole new ecosystem where AI helps to maximize convenience for the users and positively change their lives in the long term," Jo says.
The philosophy behind ThinQ products and LG’s vision for AI is what the company calls "Evolve, Connect, and Open." Thanks to proprietary AI algorithms, LG ThinQ products have the ability to learn and evolve the more they are used, adapting to user habits.
"This will enable the products to deliver a more personalized experience for customers," Jo says. "By integrating this ability into a diverse portfolio of everyday appliances, it offers a seamlessly connected experience for the user, where products will be able to share the information analyzed from the user data."
All of this will be implemented using an open strategy, in which LG will seek collaborations and partnerships with other companies to provide the best possible AI solutions.
"The world has become too complex for any one company to insist on a proprietary closed solution," Jo says. "This is why we focus on strengthening user experience, whether it comes from our own or from an external partner’s solutions."
LG Electronics Offers Exciting Preview of Inspirational, Innovative Initiatives at Company’s First SXSW
AUSTIN, Texas, Mar. 8, 2019 — Engaging with thought leaders, tastemakers and tech mavens at South by Southwest® (SXSW®) for the first time, global lifestyle innovator LG Electronics is offering festivalgoers a sneak peek at future product concepts being developed to transform the way we live.
The LG Inspiration Gallery – open March 8 for 5 days in the heart of the SXSW action near the Austin Convention Center – will feature innovative LG technologies, ranging from a series of new AI robots and unique smart lighting solutions to the company’s first connected ice cream maker. Bringing LG’s “Innovation for a Better Life” mantra to life, the LG Inspiration Gallery also will showcase advanced new products previewed at CES® 2019, including the world’s first rollable TV – LG SIGNATURE OLED TV R – and the new LG HomeBrew capsule-based craft beer maker.
On the opening day, the LG Inspiration Gallery will host a roundtable discussion on the customer benefits of open innovation. Featured speakers include Chul B. Lee, senior vice president and the head of the LG New Business Center, T.I. Cho, senior vice president and the head of the LG Convergence Center, and Kim Dong-su, CEO of LG Technology Ventures.
The South by Southwest Conference & Festivals celebrates the convergence of the interactive, film, and music industries. Fostering creative and professional growth, SXSW is billed as “the premier destination for discovery,” making this the ideal venue for LG to preview future innovations, according to Lee.
“South by Southwest, where the creative and technology communities converge, is like a giant focus group testbed for new products ideas and concepts,” said Lee. “LG’s participation at SXSW is the embodiment of our ambition for open innovation and our drive to continue breaking new ground,” he said.
Through anthropological and psychological research on trends, human behaviors and cultural codes from all over the world – conducted by an affiliated, independent multidisciplinary lab called Life Soft Research – the LG NBC exemplifies the company’s principles of open innovation, with designs strongly reflecting the opinions of employees and customers. LG HomeBrew, the innovative capsule-based device that allows consumers to create their own homemade craft beer, is an example of technology stemming from the in-depth work undertaken at LG NBC.
New Concept Robots and More
At SXSW, LG is showcasing the latest additions to its AI robot line, LG CLOi. The concept models illustrate the company’s wide-ranging efforts to develop robots that are capable of communicating and identifying with users.
Five new LG CLOi concepts are being shown for the first time with robots that recognize your emotional state and can express a variety of feelings including the four major emotions (joy, peace, sadness and anger); robots that recognize space, objects and can communicate with users; robots with new interfaces that simplify the smart home’s IoT hub; and robots that act as playmates for pets and children, and keep an eye on the home.
LG will also be displaying a prototype personal ice cream maker, snowwhite. Using specialized capsules that create delicious flavors and creamy textures, anyone will be able to make frozen delights to satisfy various preferences – from traditional ice creams to sorbets to gelatos, even frozen yogurts.
Catering to the SXSW creative community is a new audience-interaction concept for performances known as the fantastick. Revealed for the first time in the LG Inspiration Gallery, this unique Smart Lighting System concept helps create an emotional connection between the performers and the audience. Using the fantastick, the audience will become more than passive spectators and participate in performance art in new ways.
A wall clock named TIME + SPACE that not only tells the time but also provides useful information regarding weather updates and scheduling information, along with stunning earring-shaped wireless earphones, shine, which deliver excellent sound and can be worn as jewelry, are just some of the extraordinary technologies that LG will be showcasing.
Finally, a must-see highlight of the LG Inspiration Gallery is the LG SIGNATURE OLED TV R, the world’s first rollable TV – with a razor-thin 65-inch 4K Ultra HD flexible display that resembles a minimalist sculpture when hidden in the low-profile console cabinet in Zero View mode then magically rises to deliver a large-screen home cinema experience in Full View mode. The “R” in the new LG SIGNATURE OLED TV R is about creating a revolution in home entertainment and redefining space through its ability to rise and roll-up at the touch of a button. LG’s game-changing rollable OLED TV was most-awarded TV from CES 2019.
LG CTO Envisions Life Enhanced by Next Generation of Consumer-Focused Artificial Intelligence Innovations
LAS VEGAS, Jan. 7, 2019 — LG Electronics (LG) president and CTO Dr. I.P. Park outlined the company’s vision for the future in his CES 2019 keynote, titled AI for an Even Better Life, on January 7 at the MGM Park Theater in Las Vegas, Nevada, USA. At CES, the world’s premier consumer electronics show, LG’s CTO outlined how the three key pillars of artificial intelligence – Evolve, Connect and Open – could deliver a robust AI ecosystem with diverse solutions for the real world.
A leading proponent of consumer-focused AI technology, LG has continued to take a leadership role in advocating the beneficial role of AI in consumers’ lives. The keynote featured LG’s AI technologies implemented in daily-life scenarios to give the audience of more than 3,000 industry figures, influencers and journalists a better understanding of how the company is working on transforming tomorrow. The LG CLOi GuideBot shared the spotlight with Dr. Park during the address, becoming the first ever robot to help deliver a CES keynote in the process.
“Is technology making your life better?” Dr. Park began his keynote by asking the audience. “Over the past 100 years, household appliances such as refrigerators, washing machines and vacuum cleaners have reduced time spent on housework by around 75 percent, but the amount of cognitive labor involved has significantly increased.” Dr. Park explained, “The answer lies in AI – but only if we can achieve true intelligence.”
Since its launch in 2017, the company’s AI brand LG ThinQ has seen its portfolio grow rapidly to include air conditioners, washing machines, TVs, smartphones and robot vacuum cleaners. Dr. Park presented LG’s latest innovations in these appliances which leveraged the power of AI: the world’s most advanced AI chip for home appliances, a washing machine with reinforced learning, and “self-healing” machines that can detect and fix malfunctions automatically without interrupting operation.
“But I want to talk about more than just improvements,” Dr. Park continued. “Our ambition is to go way beyond LG’s current role as a leading manufacturer of consumer electronics and to become a lifestyle innovator that serves a truly intelligent way of living.” Proclaiming LG’s vision for the age of artificial intelligence, Dr. Park explained how the three key ideas – Evolve, Connect and Open – will empower AI technology to transform every aspect of daily life. LG ThinQ products will evolve over time by learning about the user, connect seamlessly with customers’ lives and open up an eco-system of innovation made stronger by partnerships and cooperation, ultimately offering “a new and daring definition of better life.”
Dr. Park highlighted the importance of evolving intelligence in consumer electronics. For AI devices to go beyond simple voice recognition and automated task execution, they must be able to understand the purpose and intention behind each command. Such contextual understanding requires AI to evolve through accumulating interaction with the user.
LG is also extending its unparalleled consumer insight from home to the road with its innovative offerings for a new in-car experience. In the advent of an autonomous driving revolution, LG has set out to change and expand the very definition of vehicles from a means of transport to mobile space. LG’s AI-enabled cabin solution will help users make the fullest use of their time saved from not driving, turning their vehicles into a conference room, movie theater or even personal shopping boutique.
“Building this new in-car experience requires a wide range of different solutions in both hardware and software… which is why we need OPEN collaboration.” said Dr. Park, illustrating LG’s continued efforts to facilitate a culture of open innovation. He introduced LG’s collaboration with the leading seat manufacturer Adient to develop smart seats for a more personalized in-car experience. Also announced was LG’s new plan for its operating platform webOS which has been open sourced since March 2018. “From this year, we’ll be adding to webOS open access to LG’s proprietary AI platform for developers all around the world.” said Dr. Park.
Dr. Park then presented LG’s ambition to unlock the potential of AI technology a much larger scale by connecting hitherto individual units into intelligent systems. LG’s Robot Service Delivery Platform (RSDP) will systematically coordinate what multiple robots see, hear and learn to transform how we manage our work and our environment. AI-based smart grid will allow us to radically improve the efficiency of our energy ecosystem, from production and storage to consumption. Intelligent signage will turn the physical elements of space such as walls, signboards and even floors, into an active, intelligent part of environment.
LG’s keynote featured global experts including founder of the XPRIZE Foundation Dr. Peter Diamandis, renowned AI researcher Dr. Andrew Ng, managing director of automotive at Luxoft Alwin Bakkenes, senior vice president of engineering at Qualcomm Durga Malladi and director of the Contextual Robotics Institute at University of California San Diego Professor Henrik Christensen.
“LG is a global powerhouse at the forefront of the AI revolution, which will impact nearly every major industry from technology to healthcare, agriculture, transportation, engineering and beyond,” said Gary Shapiro, president and CEO, CTA. “We were thrilled to have LG talk about ‘AI for an Even Better Life’ as its first keynote in CES history.”
Visitors to the LG ThinQ Zone in booth #11100 of the Las Vegas Convention Center this week will be able to experience LG’s collaborative technology and evolving AI firsthand.
Strategic Partnership Leverages Complementary Strengths to Focus on AI Technology Integration, Evolution
LAS VEGAS, Jan. 8, 2019 — LG Electronics (LG) has entered into a strategic partnership with Silicon Valley startup Landing AI. LG President and Chief Technology Officer Dr. I.P. Park and global artificial intelligence leader Dr. Andrew Ng, CEO and founder of Landing AI, signed the agreement at CES® 2019 in Las Vegas.
The partnership will focus on developing AI to further improve the competitiveness of LG products, as well as to develop collaborative business models. Landing AI has developed machine-vision tools and algorithms that operate at resolutions well beyond human vision.
“AI is particularly transformative in manufacturing contexts and this partnership demonstrates our ambition not only in building revolutionary AI-powered products but also in advancing our vision for an AI-powered future,” said Dr. Ng, the Landing AI CEO who formerly served as Chief Scientist at Baidu and founder of Google Brain.
Echoing Dr. Ng’s views, Dr. Park said, “LG looks forward to collaborating with Landing AI to enhance user convenience and offer improved lifestyles for consumers through a more advanced AI technology.”
Visitors to the LG ThinQ Zone in booth #11100 of the Las Vegas Convention Center this week will be able to experience LG’s collaborative technology and evolving AI firsthand.
Company Shares Unique Insight on the Development of AI and Its Implications for Commerce and Daily Life at Events in New York
LG Electronics (LG) made a positive impression at the Artificial Intelligence (AI) Summit in New York (December 5-6), providing considerable insight on the current state of AI technology and what it could mean for life, both inside and outside the workplace. LG also hosted its own LG ThinQ Forum during the summit, leading a lively talk and reinforcing the strength of LG ThinQ, the company’s own AI platform.
Mohammed Ansari, senior vice president and general manager of the LG Silicon Valley Lab, participated in a panel discussion entitled, The Failures of AI: What is holding AI back from taking off? Realistic approaches on how to deal with some of the common pitfalls. He was joined on stage by other global AI experts, sharing their views and knowledge on AI development and implementation.
Delivering a tech insider’s take at the AI Summit, Ansari noted that progress in creating relevant technologies, or lack thereof, is largely determined by specific factors in each sector. He also cited a shortage of data and insufficient knowhow as key issues preventing many companies from advancing and deploying AI solutions. Introducing LG ThinQ, he mentioned that LG is actively finding ways to overcome such obstacles, seeking out innovative methods for turning raw data into useful information and viable technical solutions.
Ansari also took part in the LG ThinQ Forum along with a select group of authorities from the tech and lifestyle arenas. Pondering the forum’s theme – The Future of AI’s Impact on the Home: From interior design to quality of life, how will AI provide a better life at home? – the well-known participants included Carley Knobloch, digital lifestyle influencer and Naomi Makofsky of Global Products Partnerships at Google Assistant with Will Thompson, managing director of Forbes Insights moderating the session. The contributors explored several topics related to AI in the home, including how brands are currently incorporating AI into appliances and other household oducts, how AI differs from smart technology, and why some people are hesitant to integrate intelligent systems into their lives. And, of course, how AI can improve the human experience by making time for the things that really matter.
“Epitomizing the values of ‘Evolve, Connect, Open’, LG ThinQ products are designed to provide a more personalized experience the more they are used, offer a seamless connection for the user both throughout their homes and beyond, and are compatible with different platforms in order to meet the diverse needs and preferences of our customers, making their lives freer and easier. We hope to implement next-generation AI technologies to provide for a fully integrated digital-physical environment,” said Mohammed Ansari, senior vice president and general manager of the LG Silicon Valley Lab.
“The company’s unique strategy is what makes LG ThinQ stand out from the crowd. LG’s innovative AI solutions for the home have the potential to transform daily life for the better. It was a pleasure to be involved in the forum and help communicate the benefits that AI can offer,” added Carley Knobloch, digital lifestyle influencer.
A NEW WORLD created by LG ThinQ – the epilogue of LG ThinQ Global Campaign
Have you ever heard about LG ThinQ?
LG ThinQ is a brand for products and services incorporating LG’s advanced AI technologies. LG recently began the global launching campaign for LG ThinQ all over the globe. This is the vivid description of the story.
One of the major talking points in 2018 would be ‘Artificial Intelligence (AI)’. Consumer electronics companies around the world are now competing to dominate this new marketplace. While competitors are talking about the same AI functions with the same messages, LG refused to become ‘one-of-them’ and started from the consumers’ voice. The thing LG found was consumers’ perception that AI still exists just for Early Adopters, not for the normal majority.
That is the reason why LG focused to help consumers remove the psychological distance and understand AI. Also since the LG ThinQ is a comprehensive brand including TV, mobile, refrigerator, washing machine, cleaner, the ultimate goal of the LG ThinQ campaign is not appealing each device’s function, but delivering the consumer value of the brand itself.
Then, why did LG make LG ThinQ?
Why did LG make the Artificial Intelligence that can communicate with people, understand problems and suggest the solution?
LG found the answers from the LG’s philosophy “Innovation for a Better Life”. Since LG ThinQ enables consumers to experience beyond limitation, consumers can become wiser and freer to live a better life.
Because that’s how life should be.
Started from this lesson, LG developed two different concepts. The first one is for delivering the corporate value of LG with lyrical melody and storytelling. The second one is for helping consumers understand what LG ThinQ is in a bright and fun way. Although these two directions might seem to be incompatible with each other, LG finally decided to develop both ways.
More than hundreds of people worked hard for the campaign. Thanks for the efforts, LG successfully launched this campaign even in a limited time of six days of filming, with more than 60 models appeared in the videos.
Please enjoy the final videos.
Think Wise. Be Free,
You can meet LG thinQ through the television all over the world, starting from the USA soon. Please enjoy these films. LG hopes you to think wise, be free, and live a better life.
LG Executives to Address Trade Show Attendees, First for LG Electronics
BERLIN, Aug. 31, 2018 — Outlining the strategic direction for the new era of artificial intelligence, LG Electronics (LG) Chief Executive Officer Jo Seong-jin and President & Chief Technology Officer Dr. I.P Park delivered the joint opening keynote address at IFA 2018.
This marks the first time that LG’s top executives have given a keynote address at a major global exhibition. Entitled Think Wise. Be Free: Living Freer with AI, the speech was experienced by more than 1,000 industry VIPs, influencers and journalists gathered in Berlin to hear LG’s framework for the future of AI.
LG’s IFA opening keynote represents a significant milestone for the company, demonstrating how its commitment to staying at the forefront of AI development in the consumer electronics industry has earned it prominence in the world stage at Europe’s largest consumer electronics exhibition.
Following the launch of the LG ThinQ earlier this year, LG has been focused on demonstrating the impact of its vibrant ecosystem embedded with a powerful AI solution based on LG’s open platform, open partnership and open connectivity strategy.
CEO Jo, a 42-year LG veteran, led the keynote, emphasizing the company’s underlying drive to provide consumers with a better life, defining this as the increased availability of freer and smarter choices in everyday living. He expressed his firm belief that advances in AI are key to presenting new possibilities for a better life.
“Combined with edge computing and big data, as well as the ability to harness the enhanced connectivity of 5G, AI will bring each aspect of our lives into a seamless connected experience. Your home will know what kind of day you had in the office and will roll out the welcome mat by preparing the perfect environment for when you walk in the door,” said Mr. Jo.
CTO Park took the stage next and explained three key pillars of artificial intelligence: Evolve, Connect and Open. With the overarching message that AI is more than innovation for the sake of innovation but is in fact the very meaning of Innovation for a Better Life, Dr. Park went on to illustrate how these three key AI pillars will enhance our lives.
The evolution of AI must be based on continually increasing communication with users, according to Dr. Park, who explained LG’s methodology for the development of core AI technology: First, the company’s focus on speech recognition, image recognition, biometric recognition and deep learning algorithms; second, the benefits of seamless connectivity offered through LG’s diverse product portfolio that make it possible to eliminate the traditional constraints of space and time; and third, the infinite potential offered through increased connectivity, using LG’s robot vacuum cleaner as an example. He concluded by highlighting the importance of an open AI ecosystem and explaining LG’s intuitive webOS operating system.
The keynote also featured leading global AI experts, including renowned researcher Dr. Andrew Ng; Matthew Perry, Chairman of the Open Connectivity Foundation; Peter Kürpick, CTO of mapping technology firm HERE; and Kong Kyoung-chul, CEO of wearable robotics startup SG Robotics. These guest speakers were uniform in their support of LG’s vision for the future of AI.
Messe Berlin Group executive vice president and IFA executive director Jens Heithecker commended the keynote, saying, “We were pleased to have LG open the event by discussing AI, the hottest technology in the consumer electronics industry. I believe that attendees share LG’s vision for technology built around a user-centered philosophy and hope visitors will have a chance to visit the LG booth.”
LG will be showcasing its extensive lineup of consumer electronics and robots equipped with the latest AI technologies in the LG ThinQ zones in the LG booth, which together with the IFA opening keynote, further establishing the company’s credentials as an AI leader around the world.
View LG’s IFA keynote here:
Diverse Portfolio Shows the Potential of Innovative Technology Combined with AI
BERLIN, Aug. 30, 2018 — LG Electronics (LG) will be prioritizing its LG ThinQ brand at IFA 2018, spotlighting its innovations and vision at the prominent tradeshow in Berlin, August 31 to September 5. LG will be highlighting how its advanced LG ThinQ solutions are designed to make technology-powered radical lifestyle transformation a reality for users worldwide.
More than one-third of the company’s massive IFA exhibition space will be centered on AI, with a range of LG ThinQ products displayed in three different lifestyle zones: ThinQ Travel, ThinQ Gourmet and ThinQ Style. Each zone will be expertly designed to reflect the diverse lifestyles of modern consumers and will incorporate AI products into natural yet futuristic home environments. The distinct zones will illustrate how LG ThinQ presents benefits for every aspect of life in vital areas such as style, cuisine, home comfort, mobility and entertainment.
The ThinQ Travel zone will demonstrate just how easy it is to search for the perfect holiday destination via LG AI TVs and then book flights and accommodations using the LG G7ThinQ smartphone. The Google Assistant will soon be available on all webOS-based LG AI TVs in seven new markets: Australia, Canada, France, Germany, South Korea, Spain and the United Kingdom. The platform, already successfully launched in the United States, also will now support up to five languages as part of LG’s global strategy to raise the bar for voice control solutions. With the Google Assistant built in, LG’s AI TVs will offer a streamlined experience that allows users to expertly manage daily tasks, find answers to important questions and control compatible smart home devices. IFA visitors can then move on to the IoT living room designed in collaboration with Italian luxury furniture company Natuzzi, a breathtaking living space that was featured at Milano Design Week. This welcoming zone highlights the control capabilities of XBOOM AI ThinQ speakers by illustrating how they can be used to alter the settings of connected sofas and lighting installations.
The intelligent InstaView ThinQ refrigerator takes center stage in the culinary-themed ThinQ Gourmet zone. Here, visitors can experience firsthand the advanced capabilities of the refrigerator to recommend recipes and instantly adjust cooking conditions for the connected oven and other kitchen appliances.
The ThinQ Style zone showcases LG’s wide variety of voice-controlled appliances, including the new LG Styler ThinQ. The latest Styler comes equipped with unique features designed to enhance user convenience while keeping clothes cleaner, more hygienic and stylish – all now achieved through voice commands. Many of the ground-breaking LG products in the three zones were recently recognized by the European Imaging and Sound Association (EISA) for their advanced technology, design and innovation.
Across from the LG ThinQ lifestyle experience zones is the core tech zone, highlighting the innovative technology embedded in LG ThinQ products such as LG OLED TVs and LG SUPER UHD TVs as well as the LG Centum System. It is here that the 88-inch 8K OLED TV will be featured, with its 7,680 x 4,320-pixel resolution and ability to render deep blacks and vivid colors while also making wide viewing angles possible. Other core technologies unveiled for the first time in this zone include the revolutionary 173-inch Micro LED display, consisting of arrays of microscopic LEDs that form individual pixels. The screen will be located in a dramatic home cinema environment that highlights its ability to customize screen sizes according to user needs.
Also featured at IFA will be LG CLOi robots, ranging from serving robots to a wearable robot. This collection of advanced robots will be instrumental in fulfilling LG’s vision for AI both inside and outside the home. LG’s wearable CLOi SuitBot will be on display for the first time in this zone. Ideal for use in industries such as manufacturing and construction, the LG CLOi SuitBot will enhance the quality of life by improving mobility for its wearer.
Complementing the attention on LG ThinQ, visitors to the LG IFA booth will be greeted by the awe-inspiring LG OLED Canyon that delivers an immersive dive into awe-inspiring sights from across the world. Five beautiful landscapes – Columbia Icefield, Iguazu Falls, Antelope Canyon, Redwood National Park and Haleakalā – will be displayed in incredible detail across 258 convex and concave commercial open-frame LG OLED panels.
New LG SIGNATURE products showcased at IFA include the LG SIGNATURE wine cellar, bottom-freezer refrigerator and dryer – demonstrating the potential of premium appliances in the global market. To highlight the wine cellar’s aesthetic appeal and technological features, LG SIGNATURE will be hosting wine tastings with renowned wine critic James Suckling during the show. Befitting the elegant design of these products, LG is expanding its IFA partnership with London-based art collective Jason Bruges Studio to create a new LG SIGNATURE premium gallery under the theme, One Fine Day.
Targeting the European built-in appliance market, LG also will be debuting the new SIGNATURE KITCHEN SUITE luxury brand of built-in kitchen appliances at IFA. A separate exhibition space dedicated to the SIGNATURE KITCHEN SUITE will be located in a prominent outdoor garden at the center of Messe Berlin. Developed through a collaboration with European luxury furniture designers Valcucine and Arclinea, the SIGNATURE KITCHEN SUITE for Europe will deliver products that build on the tradition of innovative performance and fine craftsmanship.
IFA 2018 will open with a visionary keynote address from LG Electronics Chief Executive Officer Jo Seong-jin and President & Chief Technology Officer Dr. I.P. Park. Their joint opening keynote – outlining the strategic direction for the new era of artificial intelligence – represents the first time that senior LG executives have taken on such a prominent role at IFA. Entitled Think Wise, Be Free: Living Freer with AI, the keynote will be delivered on Friday, Aug. 31 in Hall 26b of Messe Berlin. CEO Jo will provide his insights into how LG’s AI strategy will enhance customers’ lives based on LG ThinQ’s unique open platform, open partnership and open connectivity philosophy. Similarly, Dr. Park will show how this technology comes to life in everyday products and how LG’s open AI strategy benefits consumers through its focus on offering greater control and convenience.
LG’s IFA exhibition booth is located in Hall 18 of Messe Berlin, showcasing the company’s wide range of state-of-the-art technology designed to deliver Innovation for a Better Life.
LG Labs to Drive Evolution of Advanced
AI Technologies Across Multiple Touchpoints
SEOUL, Aug. 1, 2018 — Global innovator LG Electronics Inc. (LG) is poised to define the future of artificial intelligence (AI) for consumers and businesses in the years ahead with the establishment of a major new AI research presence in North America in collaboration with leaders in academia and start-ups.
This week marks the launch of the new LG Electronics AI Research Lab in Canada, an extension of the newly expanded LG Silicon Valley AI Lab in Santa Clara, California. Supporting LG’s vision of AI as a key future growth engine, the North American labs further enhance LG’s global research capabilities, which include AI labs in South Korea, India and Russia.
In addition, LG is entering into a new research partnership with the University of Toronto, which is recognized worldwide for its AI and machine learning expertise, particularly in the area of deep learning.
“AI will ultimately touch everybody’s lives, transforming the way we live, work and play,” said LG Electronics President and Chief Technology Officer Dr. I.P. Park. “Early implementations of AI in connected devices today are setting the stage for tomorrow’s smart cities, smart homes, smart businesses and smart devices, all with capabilities that no one has even dreamed of yet.” He said the North American labs and LG’s research partnership with the University of Toronto will play a key role in developing source technologies defining that future.
Under its five-year, multi-million-dollar research partnership with the University of Toronto, LG will build on its Open Platform-Open Partnership-Open Connectivity strategy to expand the AI ecosystem. The new lab will capitalize on the expertise of researchers at the University of Toronto who will now have the opportunity to work collaboratively with LG’s growing U.S. and Canadian AI R&D teams. Complementing this work, LG intends to collaborate with and invest in North American start-ups.
University of Toronto President Meric Gertler views LG as an exciting new partner for AI research. “The University of Toronto looks forward to partnering with an innovative global company like LG as our researchers continue to advance the boundaries of artifi-cial intelligence. The presence of such leading, multi-national firms in our innovation ecosystem strengthens opportunities for our faculty, students and start-up companies across a whole range of disciplines.”
Echoing President Gertler’s views, Dr. Park said, “AI solutions based on deep learning will revolutionize how we interact with the world around us, in new seamless ways that use contextual data from things like biometrics, emotions, gestures and of course voice.” He went on to explain the three main pillars of LG’s AI strategy:
“The first is the ability to evolve with time, so the more you use our products, the better they evolve to meet your specific needs. The second is the ability to integrate AI into diverse touchpoints – to have a seamless, consistent user experience across the entire LG product portfolio, from connected appliances and TVs to connected cars and smartphones. The third is openness; our strategy is to provide the best AI experience for LG customers, leveraging the complementary capabilities of leading partners across the ecosystem,” Dr. Park explained.
New Brand Paves Way for LG’s Vision to Become a Human-Centered AI Company
SEOUL, Dec. 20, 2017 — LG Electronics is announcing the creation of the ThinQ brand to identify all of its 2018 home appliances, consumer electronics and services that utilize artificial intelligence. LG ThinQ products and services will all have the ability to employ deep learning and communicate with one another, utilizing a variety of AI technologies from other partners as well as LG’s own AI technology, DeepThinQ.
LG first laid the foundation for its AI efforts at CES 2017 when it announced DeepThinQ followed by the initiative to include Wi-Fi in all of its premium appliances launched this year. In June, LG opened the Artificial Intelligence Lab in Seoul under the company’s CTO to tie together all its diverse AI research in technologies that recognize, deduce and learn from voice, video and sensors. LG’s AI Lab has contributed to the development of the world’s first space-learning air conditioner as well as intelligent refrigerators, washing machines and robot vacuum cleaners.
“The purpose of the ThinQ brand is to highlight that LG intelligent products are always thinking of you in order to make your life better,” said Han Chang-hee, head of LG’s Global Marketing Center. “AI is the next frontier in technology and as a leader in home appliances and consumer electronics, we have a responsibility to make AI more approachable and less intimidating.”
The ThinQ Zone in LG’s booth at CES from Jan. 9-12 will showcase the wide array of AI products from LG for 2018.