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Privacy Policy

Last Updated: September 13, 2021

LG Electronics U.S.A. Inc. and its subsidiaries (collectively “we,” “us,” or "LGEUS") care about your privacy. LGEUS provides many products and services. This privacy policy applies specifically to (i) LGEUS websites where it is posted or referenced (“LGEUS Websites”), (ii) the LGEUS Chatbot, (iii) LGEUS customer service calls, (iv) LGEUS emails, and (v) LGEUS product registration (collectively, the "Services"). This privacy policy does not apply to any other LGEUS branded products or services. The purpose of this privacy policy is to explain how we collect information, what we collect, how we use it, how we share it, and what controls and rights you have. By using the Services, you consent to the terms of this privacy policy.

A. How We Collect Information

When you use any of the Services, information about you may be collected directly from you, automatically from your device, or from third parties.

Direct Collection. By using the Services you may directly provide us with information. For example, you may click on buttons or enter text on an LGEUS Website, tell us information when you use the LGEUS Chatbot or call/email LGEUS customer service, or fill out and send us a product registration card for your LGEUS product.

Automatic Collection. By using the Services you may automatically provide us with information. For example, when you visit one of our LGEUS Websites from your computer, browser or smartphone, your device may automatically send us information such as browser requests, your IP address, or cookie or pixel data. Similarly, when you call LGEUS customer service, your phone carrier may automatically send us information for the Caller ID function.

Third Parties. LGEUS may also obtain information about you from third-party marketing, database, analytics partners or service providers.

B. The Information We Collect

As a general matter, LGEUS collects information that may help us in providing you with the current Services and provide you with future products and services.

Basic Identifiers. We may collect basic identifying information about who our customers or visitors are. For example, we may collect information about (a) the person (e.g., first name, last name, date of birth), (b) business (e.g., business name, address, phone number, web address), (c) contact details (e.g., e-mail address, phone number, postal address), (d) account details (e.g., username, password), and (e) device details (e.g., device model name, OS version, UUID, IMEI, Carrier, Country, log files, Internet Protocol (IP) address). Basic Identifiers may be collected directly or automatically from you when you interact with the Service (e.g., when you register a device, create an account, review a product, or contact us). Note that your address may be also be considered your geolocation and your business name may also be considered as employment information.

Commercial Information. We may collect information about products you are interested in (e.g., Wish List, compare), have ordered or received, purchases you have made, services you have ordered or received, payment information (e.g., credit card number, billing address) and your general purchase history. We may collect this information directly or automatically.

Network Activity. We may collect information about your Internet and other network activity. Such information may include the website that referred you to an LGEUS Website or how you interact with the Service. We may collect this information directly or automatically.

Personal Characteristics. We may collect characteristics about you (e.g., age, gender, marital status) from third parties so we can better understand who you are as a customer.

Audio Information. We may record phone calls made to our customer service for quality assurance. We collect this information automatically.

Inferences about Trends and Preferences. Through the course of your interactions with the Service, we may create or collect inferences about you for purposes of creating a profile to understand you better, such as your basic preferences, predispositions, behavior, attitudes, aptitudes, or other characteristics. We may collect this information directly, automatically, or via third party marketing, database, or analytics partners.

C. How We Use Information

As a general matter, LGEUS uses the information it collects to help us in providing you with the current Services, to improve our products and services, and provide you with future products and services.

To provide you with functionality. We may use your basic identifiers, network activity and commercial information to provide you with the Services.

To create an LGEUS account. We may use your basic identifiers to create an account with LGEUS.

To serve you with relevant advertisements and marketing. We may use your basic identifiers, network activity, commercial information (e.g., transaction history), personal characteristics, and inferences to serve you with relevant advertisements, marketing and special offers.

To complete a transaction. We may use your basic identifiers, commercial information and network activity in order to complete your requested purchase of goods or services, including monitoring the transaction for fraud.

To register purchase products. We may use your basic identifiers and commercial information to register your product with LGEUS, verify ownership for your warranty, offer you extended service plans, provide you with tips on the use of your product and special offers, and to provide customer service.

To provide you with support. We may use your basic identifiers, commercial information, and network activity in order to provide you with support for LGEUS products and services via the LGEUS Chatbot, LGEUS customer service calls and emails to LGEUS.

To communicate with you. We may use your basic identifiers to communicate with you about our products, services, and special promotions.

To compile statistics. We may use basic identifiers, commercial information, and network activity to compile statistics and other analytics about users and/or the function and usage of the Service.

To comply with our legal obligations. We may use basic identifiers, commercial information and network activity to comply with any applicable legal obligations.

D. Sharing Your Information

In general, LGEUS may share all of the categories of information we collect within our corporate umbrella (e.g., with our corporate parent, subsidiaries, or joint partnerships) or with our external service providers in order to provide you with the current Services, to improve the Services, and provide you with future products and services, including all the purposes listed in the preceding “How We Use Information” section above. For example, LGEUS may share your information:

To Provide Products or Services. We may share all of the above categories of information with our service providers, who help us provide you with products or services you request on the Service. Such service providers include customer management vendors, payment processors, and marketing vendors. We need to share information with these partners in order to process your order, fulfill your request, provide you with customer support, or provide other services or functions. Additionally, if you have entered a sweepstakes or contest, we may use your information in order to fulfill the terms of that promotion. We may also share with our parent company, subsidiaries, and affiliates in order to better serve you or maintain our business.

To Provide You With More Relevant Advertisements. In order to provide you with certain advertisements, including ads tailored to your interests based upon your information (“interest-based advertisements”), we may need to share certain information with partners who work with us and with other entities to place these ads. Interest-based advertisements may be displayed across different platforms, websites, and devices.

To Improve Our Advertising. We may share your basic identifiers, network activity, commercial information, personal characteristics and inferences with service partners who assist us in placing and evaluating the effectiveness of our advertisements and marketing campaigns.

For Legal Reasons. We may share all of the above categories of information with service partners or other outside entities as necessary to comply with our legal obligations, including compliance with any applicable law, legal process, or court order. We may also share information in order to protect and defend the rights of LGE, our users, or any other individual, to protect against fraudulent or malicious activity, to protect the safety of persons or property, to enforce our Terms & Conditions, or to cooperate with law enforcement agencies.

For Other Internal Reasons. We may share all of the above categories of information with service partners and other entities that provide LGE with certain services or assist with internal functions, such as analyzing data, maintaining the security of our systems, or ensuring our compliance with the law. For example, we may share information with auditing firms, outside attorneys in order to obtain legal advice, or with other professional advisors. Other entities that may receive information for these purposes include information security vendors, data analytics firms, quality assurance assessors, and similar types of entities. We may also share with our parent company, subsidiaries, and affiliates in order to better serve you or maintain our business.

In Connection with a Sale or Merger. If we directly or indirectly undergo a business transition (including proposed transactions), such as a merger, acquisition by another company, or sale of all or part of our assets, we may share all of the above categories of information to the successor or potential successor organization, as well as their professional advisors during the transition.

When you otherwise consent to such disclosure. We may share certain information with service partners or other entities when you direct us to share (e.g., via the use of our share button) or otherwise consent to our sharing such information.

E. Your control and choices

The information you submit. You are in control of the information that you choose to directly provide LGEUS. This privacy policy explains how LGEUS will treat any information that you choose to submit directly via the service. Please note that if you submit information to a public portion of an LGEUS Service (e.g., forums, chat rooms, product reviews, and other public posting areas), your information will be accessible by anyone and LGEUS makes no representations as to how other persons may use that public information. Please do not post or submit personal information to public areas within LGEUS Services if you do not want to make that information public. .

The information that we automatically collect. When accessing the Services via a web browser, LGEUS may automatically collect information using web technologies like cookies. When you access the Services via our text messaging program, cookies may be used to personalize your experience (e.g., send you personalized text messages such as shopping cart reminders). A cookie is a small text file that is placed on your device and used to collect information about your activity. Many web browsers allow you to limit the use of cookies. You can find more information about cookies and how to manage them at We have also included a few helpful links should you choose to do so here: Google Chrome, Internet Explorer, Firefox, Safari, and Opera. However, please be advised that when you limit or turn off certain cookies, certain LGEUS Services may not be available to you.

Your account. You may access your LGEUS account to see what information is connected with your account and determine whether you would like to edit or delete such information.

SMS users. Although all LGEUS alerts and promotions are complimentary, message and data rates may apply. Depending on your text plan, you may be charged by your carrier. By enrolling in SMS messaging, you certify that you are over 18 years of age and (a) you are the account holder or (b) you have the account holder's permission to do so. As mobile access and text message delivery is subject to your mobile carrier network availability, such access and delivery is not guaranteed. LGEUS is not responsible for any delays upon sending or receiving text messages. You may opt out of text delivery at any time by replying STOP. Alternatively, you may email with your phone number and request to be removed from such SMS program.

Email communications. From time to time, we communicate with you with functional or marketing emails. For example, we may send you functional emails to confirm your request, to send you notice of payments, to send you information about changes to our products and services, and to send notices and other disclosures as required by law. Generally, you cannot opt-out of these types of necessary or informational communications.

Should you no longer wish to receive marketing emails, you may unsubscribe by clicking on the "unsubscribe" link within the text of the email. Alternatively, you may email and request to be unsubscribed from such marketing emails.

Mobile notifications: If you have downloaded and installed one of our mobile applications ("apps") that are covered by this privacy policy, we may communicate with you via the app or push notification. Should you no longer wish to receive such messages, you can use the app’s settings menu, use your smartphone’s "notification" settings, or delete the app.

F. Your Rights

California – California Consumer Privacy Act (“CCPA”): This document – the LGEUS privacy policy – provides notice to California consumers regarding the personal information collected, the sources of the personal information, the use of the personal information, a description of how LGEUS shares that personal information, and your California privacy rights.

You have the right to (a) know what personal information LGEUS collects about you (including the specific pieces of that information), how it uses that information, to whom it discloses that information, and whether it sells that information to third parties, (b) to have LGEUS delete your personal information, (c) to opt out of any sale of your personal information, and (d) not be discriminated against for exercising any of these rights.

LGEUS does not sell your personal information in connection with the Services.

As a California resident, you may appoint an authorized agent to exercise your rights on your behalf. In order for us to honor a request made by your agent, you must submit proof of your written authorization of the agent to prior to submitting a request.

How to exercise your data privacy rights: LGEUS takes your privacy seriously. That is why LGEUS operates a special form for you to exercise your privacy rights. You can access that privacy form here at or call LGEUS customer service at 833-660-0245 for assistance.

In submitting a request, LGEUS may ask you to verify your identity so that we can protect you against fraudulent requests for your information. Thus, LGEUS may ask you to sign into your LGEUS account, to provide information about your LGEUS products, or provide other confirming information.

California – Shine the Light. You have the right to be provided with a description of any categories of information that LGEUS disclosed to third parties for their direct marketing purposes and to know the identity of those third parties. To make such a request please contact us at

California – Eraser Law. If you are a California resident under the age of 18 and are a registered user of the LGEUS Websites, then you may request that we remove any submission you publicly posted on or in the LGEUS Websites. To request removal of a submission, please email a detailed description of the submission to You may also be able to log into your account and delete your own submission. LGEUS reserves the right to ask you to provide information that enables us to confirm that the submission in question was created and posted by you.

G. Where is your Information - International Transfer of Information

LGEUS is based in the United States. However, in providing you with the Services, LGEUS may share or transfer your information within its corporate umbrella (e.g., with its parent company headquartered in South Korea) or with external service providers that are outside of the United States.

H. Collection and Use of Information from Children Under the Age of 16

LGEUS Services are open to users 16 years of age and above. LGEUS does not knowingly collect or solicit information from anyone under the age of 16 or knowingly allow such persons to use its Services.

I. Analytics

In providing the Services, we may utilize third-party data analytics service providers, such as Google Analytics or FireBase. To learn more about what data is collected for analytics, how it is used, and your choices, you can visit "How Google uses data when you use our partners' sites or apps," (located at, "Safeguarding your Data" (located at and "Google Analytics Opt-out Browser Add-on" (located at

J. Third Party Web Sites and Cookies

This privacy policy applies solely to information collected via the Services. The Services may contain links to other web sites or services. Similarly, third parties may place cookies on your device that allow them to track your network activity while using LGEUS Websites and Services. Any information you provide to these third parties is subject to that third party’s privacy policy. We are not responsible for the privacy practices or the content of these other websites or third party cookies.

K. Do Not Track

Your browser may offer you a “Do Not Track” option, which allows you to signal to operators of websites and web applications and services that you do not want them to track your online activities. The LGEUS Website does not currently support Do Not Track requests.

L. Changes to this Privacy Policy

We reserve the right to change this privacy policy from time to time in our sole discretion. When we do, we will also revise the "last update" date at the top of this privacy policy. If material changes are made to the privacy policy, we will notify you by placing a prominent notice on the Services or via email at the email address we have on file for you. We encourage you to periodically review this privacy policy to keep up to date on how we are handling your personal information.

M. Security

We make reasonable efforts to ensure security on our systems, however, no data transmissions over the Internet or via postal mail can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you understand that any information that you transfer to LGEUS is done at your own risk.

N. Contacting LGEUS

If you have any questions about this privacy policy or our privacy practices, please contact us at All information you provide in any written communication will also be covered by this policy.