LG calls for cooking championship entries
JOHANNESBURG. May 9, 2011 – LG Electronics (LG) has kicked off its 3rd national LG Life Tastes Good Championship, bringing a new flavour to the South African cooking scene, by televising the competition.
The LG Life Tastes Good Championship 2011 is the first locally produced cook-off show that will be aired on DStv’s Home Channel. This contest encourages all food wizards to enter their finest recipes and together with a friend prepare their delectable dish for the judges.
The competition will be judged by SA’s most loved food personality, Jenny Morris, also known as ‘The Giggling Gourmet’ and the show will be hosted by the well-known 702 radio personality, Kieno Kammies.
The finalists will cook and present their culinary masterpieces, all in hope of winning the 2011 LG Life Tastes Good National Championship title, an LG SolarDOM oven each, R30 000 to share, and the opportunity to represent South Africa at the regional finals in Dubai and possibly the global finals in France later this year.
“Food and the art of cooking is such an important part of South African culture and with the LG Life Tastes Good Championship 2011 open to all food lovers, we are bound to see an assortment of culinary creations and recipes,” says Seulhee Gu, the Home Appliance Brand Manager for LG South Africa. “This cook-off show is a first for LG and aims to celebrate the diversity of food that we taste, cook and are able to enjoy daily with the help of LG’s stylish eco-friendly cooking appliances.”
The theme for this year’s competition is ‘The World on Your Table by Lightwave.’ All the finalists will be given the opportunity to produce their delicious feasts using the eco-friendly LG SolarDOM oven - a three-in-one cooking solution with a Mega Heater System that utilises light waves to cook food four-times faster than conventional ovens. The reduction in cooking time at higher temperatures of up to 320°C makes the SolarDOM more energy efficient and cuts time spent in the kitchen. Food is prepared in the same way you would steam meals, making your feasts tastier and equally more nutritious.
The LG Life Tastes Good Championship 2011 is the only cooking competition on a global level that is endorsed by renowned organisations such as the World Association of Chefs Societies and Le Cordon Bleu.
If you see yourself becoming the next Jamie Oliver or Nigella Lawson then get ready and visit the Life Tastes Good Championship 2011 site (www.lgcooking.co.za) for entry details and terms and conditions. The competition is open to all aspiring foodies (no qualified chefs) and cooking school students who wish to follow a career in the culinary arts. Be quick, as the competition entries close on 12 June 2011.