LG COMMITS TO ECO-CHIC LIFESTYLE
Industry’s Biggest Capacity Bottom Freezer helps “Greenize” Modern Kitchen
Johannesburg, South Africa, 11 March 2010 – LG Electronics (LG), the world’s leading innovator of home appliances, highlighted their commitment to “greenizing” customers’ kitchens through innovations such as its Linear Compressor and Light Wave Technology at the MAISON & OBJET living design exhibition (January).
Chief among the company’s “eco-chic” range was the newly-launched 385-liter bottom freezer, which offers the industry’s biggest capacity in a standard size and raises the bar for green technology. The new bottom freezer’s enhanced efficiency is underpinned by LG’s unique Linear Compressor technology, which provides customers with a fresher, more nature-friendly way to store food through improvements in energy efficiency, space and accessibility. The Linear Compressor also helps the new bottom freezer achieve an A++ rating for energy consumption, meaning lower electricity bills for consumers.
LG’s commitment to promoting a greener way of life was the centerpiece of its appearance at MAISON & OBJET. LG’s refrigerators with Linear Compressor technology – which includes the bottom freezer – were selected as best examples of “eco-chic” products by MAISON & OBJET in recognition of their stylish and environmentally friendly innovations and designs. With this, LG is in a unique position to define for the industry what it means to be “eco-chic”. For LG, green products aren’t just about energy savings and economic benefits. Green also means making improvements in functionality and customers’ lifestyles.
LG’s Linear Compressor reduces energy consumption by streamlining mechanical operations to circulate refrigerant without unnecessary rotating or reciprocating motions. Compared with an average refrigerator, which emits around 336KG of CO2 per year, LG’s Linear Compressor provides energy savings of up to 20 percent annually, or the equivalent of planting 24 pine trees. Fewer friction points (one instead of the four in a conventional compressor) work to significantly reduce noise levels while also enhancing durability, allowing LG to offer a 10 year warranty on refrigerators utilizing the Linear Compressor. On average, LG refrigerators are more effective in maintaining a constant inner temperature than conventional models with the same large capacity, thus helping keep food fresher longer. The compressor’s slow speeds -- maintained even under maximum cooling conditions – also make for quieter operation.
Along with its Linear Compressor technology, LG showed its commitment to green technology with such innovations as the Inverter Direct Drive™, Light Wave Technology and the KOMPRESSOR. All of these technologies make for more efficient products, providing savings in space, energy usage and in the amount of time spent on housework.
“Helping people lead more eco-friendly lives has been a focus for many consumer electronics companies,” said Dr. Michelle Potgieter, Marketing Director RSA. “At LG, we’re focusing on the concept of eco-chic lifestyle because we believe the home is where green innovation must start. LG engineers are constantly thinking of the importance of energy efficiency and they’ve worked this philosophy into all our core technologies and products. Our new bottom freezer showcased in the MAISON & OBJET is an example of what results from this higher level of thinking.”
In addition to energy efficiency, the industry’s largest capacity of 385 litres in a standard two-meter-tall bottom freezer fits perfectly into European kitchens, occupying minimal space and enabling customers to cut back on trips to the supermarket. The two-tone finish of the new bottom freezer adds a modern, simple, sophisticated look to the kitchen and seamlessly matches with other appliances.
At the show, LG also presented its vision of an eco-friendly urban life facilitated by LG’s range of built-in appliances. LG’s built-in appliances focus on providing a total solution for those who want to lead eco-friendly lifestyles by applying the company’s green innovations including steam technology, Light Wave and the Linear Compressor.
LG integrates features in its built-in appliances to offer a safer and more hygienic kitchen work area. Some of these enhancements include oven doors that remain cool to the touch, a visual cooking zone on LG’s induction hob, a smart filter in the range hood and a frostless indirect cooling system in LG’s refrigerators. Cleaning features include UV sterilization and dual wash on LG dishwashers and an easy-to-clean interior in its microwave ovens.
LG’s built-in refrigerators also provide enhanced efficiency through proprietary Linear Compression technology and include an Opti Temp Zone™ which helps keep food fresher longer. The refrigerator allows consumers to store more food thanks to two extra shelves made available through the inclusion of a door-mounted ice maker. Overall, LG’s built-in kitchen package can make consumers’ lives more comfortable, convenient and eco-friendly.
Photos from LG at the MAISON & OBJET 2010 are available for download at http://www.flickr.com/photos/lge