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LG Electronics growing to new heights

  • Updated
  • 23-04-2010

Johannesburg, 23 April 2010 – Government officials, VIP’s, celebrities, suppliers, partners, staff and media all converged on Gosforth Park last night to usher in a new era for LG Electronics South Africa at the official inauguration of its new offices. The function was presided over by the Deputy Minister of Economic Development, Dr Gwen Mahlangu Nkabinde.


LG Electronics South Africa CEO, Peet van Rooyen says the move highlights LG’s commitment towards change and progressive transformation and brings it a step closer to its corporate mission statement, “to be the most-preferred and best-performing Consumer Electronics brand by 2010.”


The move will enhance the level and quality of customer service to consumers and dealers with new warehousing and logistics companies partnering with the consumer giant to ensure the needs of customers are prioritised.


But it wasn’t just the opening of the stylish new offices that marked this new era for LG – the company also proudly announced it is now a Level 6 Black Economic Empowered certified company - a first for a company of its kind in South Africa.


“We at LG are at such an important crossroads in the development of the company here in South Africa. And it simply wasn’t an option for us to proceed in our new offices, with our innovative, reliable and stylish products, without having our BEE accreditation” said van Rooyen.


And just as the headquarters in South Korea have ear-marked South Africa for mammoth growth, so has LG Electronics chosen the Ekurhuleni Metropolitan Municipality to be its new home, with easy access to all freeways as well as being in close proximity to its biggest distributor MassMart.

LG’s new location is also visible from the N3 highway, ensuring that its offices become a recognisable landmark around Johannesburg, something that Marketing Director; Dr. Michelle Potgieter is well aware of, “The LG offices are going to become a real landmark, keeping our brand top-of-mind.” 


This strategic move highlights LG’s commitment to being more eco-friendly with not only designing and producing products that are more green, but also reducing their carbon footprint in the distribution of these items to consumers. The new premises were chosen due to the close proximity to the national highway for ease of logistics while the office park wherein it is based will soon house LG’s largest customer.   


But LG’s commitment to the environment also extends much further. Earlier this year, they launched the “Life’s Good when it’s Green” campaign with an eco-friendly logo on all products that are better for their consumers and also better for the environment. Spearheading this initiative are local personalities that are as passionate as LG is about the environment including Matthew and Sonia Booth, JP Duminy, Basestsana Khumalo, Dion Chang and John Smit.


The LG Customer Care-line remains 0800 LG LG LG (54 54 54).