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LG Electronics South Africa makes Life Good with Crime Line Sponsorship

  • Updated
  • 13-06-2008

Johannesburg, 13 June 2008 – LG Electronics South Africa, consumer goods manufacturer, has committed to support the fight against crime in South Africa by announcing its partnership with Primedia’s Crime Line – an anti-crime campaign endorsed by the South African Police Service.
The Crime Line “Crime Is Not Cool” road show is aimed at educating high school children that ‘crime is not cool’. Primedia’s Talk Radio 702 and 94.7 Highveld Stereo will be inviting high schools in Gauteng to participate in the road show campaign.

Over a period of four months, Crime Line ambassador, Alan Heyl, the notorious and only surviving Stander Gang member, will be instrumental in getting the message to the South African youth that ‘crime is not cool.’

“Statistically, the youth are the most easily influenced into a life of crime with the average age of first time criminals being 17 years old,” so says Michelle Potgieter, Marketing Director of LG South Africa. “LG wants to actively intervene and curb the influence and perception that crime is cool.”

Gauteng Education MEC, Angie Motshega, said she was excited about this programme. “We must educate our children to say no, no, no to crime. We must also urge them to blow the whistle on criminals. This roadshow will assist in spreading the message.”

Group Head of News and Talk Programming at Primedia Broadcasting, Yusuf Abramjee, the man behind the Crime Line initiative added: “We are grateful to LG for sponsoring this roadshow. We have to spread the message that crime does not pay.”

“By being proactive in this way and bringing Crime Line’s message to South Africa’s schools, LG hopes we can show our future leaders a better option than to do crime.” concludes Potgieter.