LG encourages students to think ‘Green’
JOHANNESBURG. April 12, 2011 – LG Electronics, the world’s leading innovator in home appliances, will be hosting the second edition of Conceptualife Design Competition. This regional design competition is targeted at the Middle East and Africa region and provides a platform for young interior design students to unleash their creativity by presenting LG with their unique depictions of kitchen and home appliance designs for the future.
Last year’s event saw nearly 600 registrations from participating countries – Saudi Arabia, Iran, South Africa and the UAE. This year, Conceptualife Design Competition will focus on eco-friendly and futuristic designs that intend on transforming the way consumers envisage kitchen designs and kitchen appliances. LG has expanded the event format in 2011 by inviting two new countries: Egypt and Turkey to partake in the challenge. The introduction of these two new regions to the Conceptualife Design Competition is expected to increase design entries by 30% to 40%.
“The Conceptualife competition is about empowering creative designers to develop eco-friendly and innovative concepts that advance consumers lives while aligning with LG’s philosophy for a greener future. Our vision is that by encouraging local South African designers to showcase their ideas to a wider audience, their concepts may just come to life in kitchens all around the world. This is also an opportunity for LG to learn from tomorrow’s generation to gain insight into futuristic green designs that will one day possibly be a part of our very own homes,” says Michael Bang, General Marketing Manager for LG Electronics South Africa.
LG received high caliber submissions during last year’s contest and is expecting no less from all the whiz kid designers that are competing this year. Colleges from all the participating countries have already shown their support and enthusiasm encouraging students to actively participate. In South Africa, we will see students from the Johannesburg based Greenside Design Centre and the BHC Design School in Cape Town compete for the title of the top Conceptualife designer for 2011. Internationally acclaimed and South African design award winner, Brain Steinhobel, will assist in judging this year’s South African contest.
All design entries are expected to emphasise environmental solutions including the use of recycled material and durability, and will be scored accordingly. All these factors will weigh in on the judges’ decision as they look at the feasibility of bringing such designs to various markets.
The finale, will take place on 24th May 2011 in Dubai, which will see two shortlisted finalists from each country battle it out for first place. Each individual will be invited to present and explain their designs to an expert panel who will evaluate their work on uniqueness of design relative to existing kitchens, the use of innovative kitchen appliances, functionality, and use of space, storage and worktops - all with a focus on being more eco-friendly and ‘green.’
LG Conceptualife is an annual regional competition that is open to all design students who wish to participate. For further details, please contact Seulhee Gu, the Brand Manager for LG Electronics South Africa on 011 323 8000 or at firstname.lastname@example.org
Kitchens of the future, as imagined by design students from last year’s Conceptualife 2010 competition.