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LG LCD TVs Use 69.5% Less Power

  • Updated
  • 02-10-2008

Johannesburg, 2 October 2008 --- LG Electronics (LG), a major player in the global flat panel display market, has announced that TÜV SÜD, a prominent European testing, inspection and certification organisation, found that LG’s intelligent sensor technology incorporated in the Scarlet LG60 TV consumes up to 69.5 percent less power. This is the same technology that helps other LG LCD TVs achieve its energy efficiency and picture quality.

LG’s Intelligent Sensor is a unique technology that senses color temperature and illumination of the surrounding environment using a 4,096-step algorithm and then automatically adjusts the TV’s settings for providing audiences with optimal picture quality. In this process it not only changes settings like brightness, contrast, color, sharpness and white balance to make TV watching more comfortable, but also the intensity of the TV’s backlight. This considerably improves picture quality and causes less eyestrain while also saving power by reducing unnecessary brightness.

“The intelligent sensor is one of the best results of our ongoing efforts to create eco-friendly products that offer the same or even better quality than conventional products,” said Dr Michelle Potgieter, Marketing Director for LGE South Africa. “As part of its goal to become one of the top three global players in consumer electronics by 2010, LG Electronics is taking a proactive approach to energy and environmental issues, working to enhance its expertise and capabilities in these areas.”

Intelligent Sensor technology is available on a number of LG’s LCD TV models including the LG50, LG60/61, LG70 and LG80