LG PQ70 Brings Single Layer Sophistication to Plasma TVs
Johannesburg 1 June 2009 - LG Electronics, a major player in the global flat panel display market, unveiled its single layer PQ70 HD Plasma TV with 600Hz Sub-field Driving technology. Loyal to the company’s motto “Advanced Technology, Beautifully Hidden,” the PQ70 delivers exceptional picture quality in a sleek and sophisticated frameless package.
“The single layer concept has created a whole new paradigm for plasma television design,” said Dr. Michelle Potgieter, Marketing Director, LG Electronics South Africa. “Through extensive customer research, we’ve learned that people want high-performance televisions that are in perfect harmony with their homes. The PQ70 offers the latest high-end features within a spectacular streamlined look that blends perfectly with a room’s decor.”
The frameless, single layer design of the PQ70 is a minimalist’s dream come true. The 2.5mm-thick single pane of glass sits plainly across the entire length of the screen. This allows the PQ70 to become a part of its environment, giving the illusion of one single surface, like a picture embedded in the wall. .
LG’s HD Ultra Bright Panel has improved brightness and incredibly deep black levels that, along with Dynamic Contrast Ratio of 2,000,000:1, ensure images always look vibrant and realistic. The panel’s motion technology also makes possible LG’s 600Hz Sub-field Driving technology, which reacts with outstanding precision to changes on the screen, delivering fast action and eliminating motion blur. This creates an extremely fast motion picture response time of 0.001ms, meaning sports and action movies can be enjoyed as they are meant to be.
The PQ70 includes LG’s Dual XD Engine and image processing system that optimises picture quality for any type of content. Special AV modes further enhance viewing, providing choices among movie, video game and sports modes at the press of a button.
Bluetooth connectivity means that the PQ70 easily pairs with a wide range of Bluetooth devices, expanding the TV’s capabilities and content choices. Viewers can look at photos or listen to music stored on compatible mobile phones and connect Bluetooth headphones without ungainly wires getting in the way. Bluetooth may be just as evolutionary in the development of TVs as was the remote control. It provides a new level of mobility and connectivity that no other interface can.
This is also the first TV that can play DivX, along with other file formats including JPEG and MP3, on its USB 2.0 interface. The PQ70 can read from a variety of USB devices like external hard discs and USB memory.
Rising energy costs and the environment are just as important as better viewing and stylish design. LG addresses this with its energy efficient Smart Energy Saving Plus, standard on all its new plasma TVs for 2009. The innovative Intelligent Sensor adjusts picture brightness according to ambient light in the room, not only improving the viewing experience, but also reducing power consumption over normal plasma TVs. Standby energy consumption is almost zero. LG’s energy efficient Plasma TVs meet mandatory energy regulations in all countries where they are sold. In addition to all of this, the LG PQ70 is built to last, with a lifespan of 100,000 hours.
“With an innovative single layer design, optimized image quality, Bluetooth connectivity and DivX capabilities, we’re sure the LG PQ70 will please even the most discerning TV watcher,” said Dr. Potgieter.
The PQ70 Plasma TV is now available with the recommended retail price of R12,999.
600Hz Sub-field Driving
Dynamic Contrast Ratio 2,000,000:1
Expert Mode II (ISF)
Dual XD Engine
Smart Energy Saving