LG presents the Conceptualife 2011 design winners
JOHANNESBURG. May 19, 2011 – LG Electronics (LG), the global leader and technology innovator in eco-friendly consumer appliances, announces the South African LG Conceptualife Kitchen Design Competition winners for 2011. This annual contest encourages all young interior design students to show their creativity and design skills by presenting their very own distinctive depictions of futuristic and eco-friendly kitchens.
It is the first time there has been a draw for first place in the South African finals of the 2011 LG Conceptualife kitchen design competition. The South African winners of the contest are Tarquin van der Westerhuizen from the BHC Design School and Karyn Schott representing the Greenside Design School.
Karyn Schott was honoured for her ‘cooking pod’ concept of modularity that lends to a green future constructed from recycled plastic, glass and aluminum. Tarquin van der Westerhuizen was commended for her design that was inspired by the game Jenga, and utilises adjustable building blocks to create a self sufficient and eco-friendly kitchen that can be adapted to suit all user’s needs. Van der Westerhuizen and Schott both claimed an eco-friendly SolarDOM oven and a trip to Dubai to compete in the regional finals on 30 May.
Abegail Williams from BHC Design School was awarded the runner-up award for her ‘hide and seek’ design and also received an LG SolarDOM oven as a prize.
This year’s panel of judges included world recognised and acclaimed South African designer, Brain Steinhobel, well-known lifestyle and décor deputy editor of Visi magazine, Annemarie Meintjes, and much-admired House and Leisure deputy editor, Graham Wood.
“The competition has been a good initiation for the designers to think about integrating two design disciplines into one - interior design in the form of kitchen pollinating and product design in the form of appliances – all of which could give birth to a new category where we have fully integrated apparatus delivering the needs of kitchen requirements in a completely novel manner into the future. This is what design competitions are all about, delivering innovative directions for future trends,” says Brian Steinhobel.
Annemarie Meintjes says, “I cannot believe how high the standards were of all of the entries. It gives me hope for the future designers of our country. The ‘cooking pod’ design will change the way people design homes and most probably take kitchen designers out of business – I want one now.”
“With so many phenomenal designs entered into the contest, the judges had to deliberate long and hard before we arrived at a winner,” says Graham Wood. “The winning entries are testimony to the depth of talent among young South African designers and they will undoubtedly hold their own on the international stage.”
“LG is very pleased for the winners of this year’s contest, all of the designs showed that South Africa not only has innovative aspiring designers but very talented artists that understand the importance of eco-friendly kitchen designs and appliances that will one day improve all our households,” says Michael Bang, General Marketing Manager for LG Electronics South Africa.
At the Middle East and Africa (MEA) regional finals, our top two finalists will compete against 10 students from 5 other countries for the first place and the 2011 MEA Conceptualife title, the grand prize of $5000 (R35000), an LG Optimus smartphone and a one month internship at a renowned design firm in Dubai. Each of the participating students will showcase their designs to an expert panel who will evaluate their work on uniqueness of design, eco-friendliness and practicality of the overall design, as well as the use of innovative kitchen appliances that considers space, storage and worktops.
LG saw a host of students entering the competition from the two design schools that participated: the Johannesburg based Greenside Design Centre and the BHC Design School in Cape Town. The company looks forward to more design schools and students entering the 2012 challenge to continue the success of developing eco-friendly and innovative concepts that will advance consumers’ lives and create a greener future designed by these architects of tomorrow.
If you wish to see all the shortlisted designs from this year’s competition, please join the LG Conceptualife Kitchen Design Facebook fan page.