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LG Revolutionises Building and Hospitality industries with its new LG Commercial Division

  • Updated
  • 06-05-2009

Johannesburg, South Africa, 7 May 2009 – With the changing pace of business and new methods of interacting with customers, LG Electronics has launched its LG Electronics Commercial business unit in South Africa. Customer interaction is key to success in business today and the LG Commercial Division is set to improve this expereince by delivering holistic turnkey digital signage, commercial digital storage and designer electronics solutions to commercial customers in the building and hospitatility industries in South Africa.

Businesses interact more closely with consumers; the LG Commercial solutions allow them to do so on state-of-the- art technology that interacts with consumers’ senses through touch, style and aesthetics. The solutions, which form a new line of solutions for LG, one of the world’s leading technology innovators, include LG’s Digital Signage, Security Systems and Hotel Series solutions.

The tourism, hospitality and property development industries are showing positive growth in South Africa due to the expected influx of tourists into South Africa and new ways of interacting with consumers is required. “As businesses seek innovative ways to engage consumers, LG is providing innovative solutions to help businesses deliver strategic messages to broader consumer audiences with LG technology,” said Dr. Michelle Potgieter, Marekting Director, LG Electronics South Africa. “LG’s expertise in delivering world-class consumer technology has enabled it to develop a broad range of solutions that will assist those in the building and hospitatilty industry with solutions that will make consumer’s lives good.”

The LG Commercial Division will supply tailor-made solutions directly to commercial customers. Because the solutions are from a single brand, LG has become a one stop suppplier for technology with the added benefit that the aesthetics of appliances and electronics match perfectly with each other. Commercial customers are also able to make use of bulk supply discounts and direct service benefits from LG Electronics South Africa.

Design and harmony within living spaces has had a greater emphasis placed on it and large scale building developments and the development of new hotels require tailor-made solutions that are not only able to fit in with the interior design but also look stylish and be environmentally friendly.

With the volume supplier agreement LG signs with its commercial customers it is able to pass the benefit of a single brand electronics solution which is easy on the eye and, thanks to LG’s world-class technology and energy efficiency, makes the products healthy for the consumer and healthy for the environment.

“In a large-scale solution, every small amount of energy saved can accumulate to a great overall saving at the end of each month. LG products are universally more energy efficient than similarly specified products.” said Dr Potgieter. “These solutions should assist the building and hospitality industries to reap the benefits of LG’s relentless pursuit for the most energy efficient customer interactive technologies and products.” concluded Dr Potgieter.

The LG Commercial division is unique in its offering in South Africa and is set to revolutionise the supply of products to the hospitality and building industries. For more information, please contact LG Commercial on 0860 LGLGLG