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LG’s Blu-ray Player Equipped with BD Live Function

  • Updated
  • 22-09-2008


22 September 2008, Johannesburg – LG Electronics, a global leader and technology innovator in consumer electronics, has announced its plans to unveil a Blu-ray disc (BD) player at IFA 2008 that will put the company ahead of its global competitors. Advanced features such as BD Live set’s the BD300 apart from competing models.
The BD300 supports BD Live (BD-ROM Profile 2.0), which enables users to connect to the internet and download video images, subtitles and other data as well as enjoy related quizzes and multi-player interactive games. “These networking functions add great value for the customers,” says Dr Michelle Potgieter, Marketing Director for LGESA.

LG plans to enable the BD300 for VOD service as well. From October, the company will provide streaming service in cooperation with Netflix, the US online entertainment subscription service. Users will be able to access various Blu-ray contents directly, without having to use a PC. In addition, the BD300 gives viewers a more realistic movie watching experience than PC-generated video provides.

“LG has always been a leader in innovation, striving to meet customers’ needs, explains Dr Michelle Potgieter. We will continue to set trends in the industry, just as we did with the world’s first dual format disc player, able to show both Blu-ray and HD DVD discs. The BD300 Blu-ray player’s innovative features provide an enhanced viewing experience.”

The BD300 features enhance picture and sound quality, with 1080p Full HD resolution via HDMI connection. Dolby True HD and DTS-HD are onboard for high bit-rate audio. The amazing sound is bit-for-bit identical to the studio master, unlocking a truly high-definition entertainment experience from next-generation discs.

Enhanced versatility is another strong point of the BD300, which can play back Blu-ray discs, DVDs and DivX movies. The BD300 saves time, too, by performing the booting, loading and tray opening quicker than rival Blu-ray disc players. LG’s SIMPLINK connectivity also allows users to operate all functions with a single remote control.

USB memory stick can be connected via the USB port for expanded memory capacity. The unit is compatible with MPEG4 video, JPEG, MP3, and WMA file formats.