Mixed opinion. I bought this as a replacement .
I love LG TV's User Interface. I went from a 65 inch OLED LG to this model. The previous screen is far more beautiful, but suffered burn in (normal TV use), but alas it had been 5 years since I bought it and nothing could be done. Overall, this TV is great. The dimming zones can be a little annoying/jarring at times, especially when watching shows with a lot of black. After seeing the huge price drop this TV has experienced since I bought it... makes me wish I had waited.
I wish there were more HDMI ports. Most people buying these TV's are gamers or tech nerds (like me) who likely have more than a few devices plugged in. For example, I have
1. UHD Bluray player
2. Google Chromecast for Android Apps and HBO MAX
3. Nintendo Switch
4. My PC
5. Playstation 4
6. Xbox One
7. Nintendo Wii U
8. Vizio Smartcast Soundbar and Surround Sound
I could keep going on, but I digress.
Picture quality 8/10.
I probably would go higher, but I take a point away for the dimming zones and a point because once you've had OLED it is hard to go back. At least I won't have to worry about Burn-In though.
Sound quality 9/10.
This TV has great sound, but I use a soundbar with HDMI/ARC, so I don't really use the different sound modes provided.
LG's App store, onboard apps such as Netflix, Amazon Prime, and many more are all standard and work seamlessly. I love the remote and voice command functions. I haven't really used the onboard Google Assistant or Amazon Alexa, so I cannot give a fair review of those.