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Photography

We have three different types of photography, each with their own clear role to play.
All of our photography is unified by clear principles:
authenticity, positivity, warmth, breathing space, diversity and attention to detail.

  • Everyday Life
    Imagery should capture real,
    spontaneous moments so it feels
    warm, positive and relatable.
  • Energy, Passion and Interests
    We capture and celebrate the
    energy and attitude of people
    and their passions.
  • Products
    We capture the craft, detail and the quality
    of our products. Always balancing warmth and
    innovation in a way that feels uniquely LG.

Uniquely LG

Our imagery should feel warm, positive and relatable.
Always balancing warmth and innovation in a way that feels uniquely LG.

What’s next? Explore brand elements