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Privacy Policy

LG Electronics India Pvt. Ltd. (“LGEIL”) is committed to protecting your privacy on the Internet. We believe that it is important for you to know what we do with your personal information. When it comes to consumer data collected electronically, LG Electronics will provide notice, choice, access and security in ways described below. In general, you, as our customer, can visit LG Electronics on the World Wide Web without having to reveal any personal information that you do not want to disclose. BY USING THIS WEBSITE, YOU CONSENT TO THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY AND TO OUR PROCESSING OF PERSONAL INFORMATION FOR THE PURPOSES STATED BELOW. By submitting your personal data to us you will be treated as having given permission –where necessary and appropriate –for disclosures refer in this policy. IF YOU DO NOT AGREE TO THE TERMS AND CONDITIONS OF THIS PRIVACY POLICY, PLEASE DO NOT USE THIS WEBSITE

A. Information Collected
This privacy policy applies only to information collected on this website and does not apply to information collected by LGEIL through any other means.
We collect two types of information from visitors to this website: (1) Personally Identifiable Information; and (2) Non- Personally Identifiable Information, such as your IP address or cookies. (1) Personally Identifiable Information
"Personally Identifiable Information" is information that identifies you personally, such as your name, address, telephone number, email address, or company name. LG Electronics collects and stores the personally identifiable information that you have provided to us. Here are some examples of manners in which we may collect your personally identifiable information on this website:
We may collect your first and last name and product or service details if you contact us with a question related to our products or services;
We may collect your first and last name and mailing address if you request a product on this website; We may collect your name, email address or phone number if you contact us with a question.
We may collect your first and last name, date of birth and email address if you choose to participate in a contest or sweepstakes; and/or
The above list provides an example of the personally identifiable information that may be collected on this website. If you do not want LG Electronics to collect your personally identifiable information, please do not provide it to us.

(2) Non-Personally Identifiable Information
"Non-Personally Identifiable Information" can be technical information or it can be demographic information, such as your age, location, gender or interests. Non-personally identifiable information does NOT identify you personally. Here are some examples of the non-personally identifiable information that is collected via this website:
Internet Protocol (IP) address -- Your IP address is a number that lets computers attached to the Internet know where to send you data -- such as the web pages you view.

Cookie -- We may use a variety of methods, including "cookies" to collect information.
What is a cookie?
Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie. Cookies are useful because they allow a website to recognize a user’s device. You can find more information about cookies at:
Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience. They can also help to ensure that advertisements you see online are more relevant to you and your interests.
The cookies used on our Sites and/or Services have been categorized based on the categories found in the ICC UK Cookie guide. A list of all the cookies used on our Sites and/or Services by category is set out below.
Performance Cookies
LG Electronics collects cookies on our Sites and/or Services to capture information about page visits (e.g. “performance cookies.”) This information is anonymous and LG Electronics uses this information only internally - to deliver the most effective content to our visitors. Information from the cookie is used to gauge page popularity, analyze traffic patterns on our Sites and/or Services and guide development of other improvements to our Sites and/or Services.
Targeting, Performance, and Functionality Cookies
In our email programs, LG Electronics employs some tracking methods (e.g. “targeting, performance, and functionality cookies”). We track “opens” via a tracking pixel in the email- meaning we track who opens our e-mail messages and when you open our e-mail messages; and we track “clicks” via encoded URLs-meaning we track whether you click on the links contained in our e-mail messages. This information is used internally only to help us deliver relevant messaging, and is not shared with any third parties.
Functionality and Necessary Cookies
LG Electronics does not require that you accept cookies and/or you may withdraw your consent to our use of cookies at any time by adjusting your browser's privacy settings, however, some functionality on our Sites (e.g. “functionality cookies”), our product or service check-out process, and Services may be disabled if you decline to accept cookies ( e.g. “necessary cookies”).
Opting Out of Cookies
By using the Sites and Services, you consent to the placement of the cookies referenced above. You can, however, set your browser to notify you when you receive a cookie, giving you the chance to decide whether or not to accept it. You may also change your cookie settings through preference options in our Sites and/or Services, where applicable. We will indicate that upon selecting your preferences, that we will use a cookie to remember your preferences.
LG Electronics never gives away information about our users. If you choose to provide Personal Information about yourself, LG Electronics will use this information only to communicate directly with you. LG Electronics will not sell, rent or otherwise disclose that information to third parties unless such disclosure is necessary for the purposes set forth in this Policy, by law or a policy or notice contained or associated with a specific Site(s) and/or Service(s).
Location-Based Services
We may collect, use, and share (with LG Electronics’ partners, service providers and licensees) precise location data, including the real-time location of your mobile or fixed location device.
Analytics Tools
We use analytics tools and other third party technologies, such as Google Analytics and DoubleClick Cookies, to collect non-personal information in the form of various usage and user metrics when you use our online Sites and/or Services. These tools and technologies collect and analyze certain types of information, including cookies, IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile unique device ID, and other similar information.
The third party analytics companies who collect information on our Sites and/or Services and other online products and/or services may combine the information collected with other information they have independently collected from other websites and/or other online or mobile products and services relating to your activities across their network of websites as well as online and/or mobile products and services. Many of these companies collect and use information under their own privacy policies
In addition to our use of technologies as described herein, we may permit certain third party companies to help us tailor advertising that we think may be of interest to you based on your use of LG Electronics Sites and/or Services and to otherwise collect and use data about your use of LG Electronics Sites and/or Services. For more information about this practice, please see the "Third Party Advertising Technologies" section below.
You may opt out of the DoubleClick cookie by visiting the Google advertising opt-out page or you may opt out of Google Analytics by visiting the Google Analytics opt-out page
Google has additional information available about their Remarketing Privacy Guidelines, and Restrictions.

(2)(ii). Third Party Advertising Technologies
In addition to using cookies and related technologies as described above, we also may permit certain third party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on our Sites and/or Services (e.g., to allow them to tailor ads on third party services). These companies may deliver ads that might also place cookies and otherwise track user behavior. These companies may use information about user behavior in order to provide customized advertisements across various services and products. In the course of providing these services, products or placing advertisements, these third party companies may place or recognize a unique cookie on your computer, and may record information to these cookies based upon your activities on any of our Sites and/or Services and on third party websites. Each of these companies uses this cookie information according to their own privacy and security policies. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out as indicated in this Policy. Please note this does not opt you out of being delivered advertising. You will continue to receive generic ads.
If you do not want LG Electronics to have access to this information, please do not visit our Sites.

B. Use of Information Collected Via this website
(1) Personally Identifiable Information
We use your personally identifiable information that is collected on these Sites primarily for the following purposes:
To alert you to special offers, updated information and other new products or services from LGEIL or other third parties, or to forward promotional materials to you;
To complete a transaction or service requested by you from LGEIL;
To fulfill the terms of a promotion;
To ensure this website are relevant to your needs;
To help us create and publish content most relevant to you;
To notify you about a material change to this privacy policy or the Terms of Use Agreement, if necessary;
To allow you access to limited-entry areas of this website; and To contact you in response to sign up forms such as Contact Us or other inquiry.
To optimise our services we may wish to use your personal data for direct marketing. As we respect your privacy we will only use your personal data for this purpose when you are aware thereof and if required we will request your consent prior to using your personal data for direct marketing.

(2) Non-Personally Identifiable Information
Non-personally identifiable information is used as described above and in other ways as permitted by applicable laws, including combining non-personally identifiable information with personally identifiable information. We use cookies to learn more about the way you interact with our content and help us to improve your experience when visiting our website
Cookies remember the type of browser you use and which additional browser software you have installed. They also remember your preferences, such as language and region, which remain as your default settings when you revisit the website. Cookies also allow you to rate pages and fill in comment forms. Some of the cookies we use are session cookies and only last until you close your browser, others are persistent cookies which are stored on your computer for longer.

C. Sharing and Disclosure of Information
(1) Personally Identifiable Information
We may share or disclose your personally identifiable information that is collected on these Sites to LGEIL to strategic partners, agents, third party marketers or other unaffiliated parties who are offering products or services that we believe may be of interest to you. These parties may use your personally identifiable information to contact you with an offer or advertisement related to a product or service. If you do not want us to share your personally identifiable information in this manner, please do not provide us with this information. To comply with the law or in the good faith belief that such action is necessary in order to conform to the requirements of law or comply with legal process served on us, protect and defend our rights or property, including the rights and property of LG Electronics or act in urgent circumstances to protect the personal safety of our end users.
To track and analyze non-identifying and aggregate usage and volume statistical information from our visitors and customers and provide such information to third parties
LGEIL may offer you the possibility to connect your accounts from third party social networking sites, such as Facebook and Twitter (each, a “Social Networking Site”), with the Services by an application programming interface or other software. If you allow LGEIL to connect the Services with your accounts on such Social Networking Sites, we may access your account information and other information, which may include Personal Data, from such Social Networking Sites. In addition, we may collect, use and store such information as set forth in this Privacy Policy and we may combine this information with other information in our records. While your account from such Social Networking Site is connected to the Services, we can display on the Services information about your social networking activity and account. It is your choice whether to use any such Social Networking Site, and you understand that in some instances such Social Networking Sites may request permission to access and publish information about you or your friends that is included in your LGEIL account.
To protect against potential fraud, we may verify with third parties the information collected from these Sites. In the course of such verification, we may receive personally identifiable information about you from such services. Except as described in this Privacy Policy or at the time we request the information, we do not otherwise use, share or otherwise disclose your personally identifiable information to any third parties.

(2) Non-Personally Identifiable Information
We use non-personally identifiable information collected on this website in the manner disclosed above, in the Section A (2). We may share this non-personal information with third parties.

D. Collection and Use of Information from Children Under the Age of 18
LG Electronics does not knowingly collect or solicit Personal Information from anyone under the age of 18 or knowingly allow such persons to use this website. If you are under 18 please do not attempt to register on this website or send us any Personal Information.

E. User Opt-In and Opt-Out
LG Electronics licenses technology to serve advertisements on other Sites and within its content as that content is served across the Internet. In addition, LG Electronics may use third party network advertisers to serve advertisements and third party analytics vendors to evaluate and provide us with information about the use of the Sites and viewing of our content. We do not share Personal Data with these third parties, but ad network providers, the advertisers, the sponsors, and/or analytics service providers may set and access their own cookies, pixel tags and similar technologies on your Device and they may otherwise collect or have access to data about you, including usage data. Third parties that provide marketing programs on LG Electronics’ behalf are responsible for maintaining both cookie opt-in and opt-out functionality. We and our network advertisers may target advertisements for products and services in which you might be interested based on your visits to both the Sites and other web sites subject to your prior opt-in if and when required by the applicable laws.
If you prefer to not receive targeted advertising any longer, you can opt out of some network advertising programs that use your Personal Data. To do so please visit the NAI Opt-Out Page:
Please note that even if you choose to remove your Personal Data (opt out), you might still see advertisements while you're browsing online.

F. Email Opt-Out
From time to time, we communicate with users who subscribe to our services via email or text message. For example, we may use your email address to confirm your request, to send you information about changes to our products and services, and to send notices and other disclosures as required by law. Generally, users cannot opt-out of these communications, but they will be primarily informational in nature rather than promotional. However, we provide you the opportunity to exercise an opt-out choice if you do not want to receive other types of communication from us, such as emails or updates from us regarding new services and products offered on this website or if you do not want us to share your personally identifiable information with third parties. The opt-out choice may be exercised by ticking or un-ticking the appropriate box if such checkbox is available at the points where personally identifiable information is collected or by contacting us. We will process your unsubscribe as soon as possible, but please be aware that in some circumstances you may receive a few more messages until the unsubscribe is processed. You also may opt-out of receiving such emails by clicking on the "unsubscribe" link within the text of the email.

G. Forums, Chat Rooms and Other Public Posting Areas
Please note that any information you include in a message you post to any board, chat room, forum or other public posting area is available to anyone with Internet access. If you don't want people to know your e-mail address, for example, don't include it in any message you post publicly.

H. Third Party Web Sites
This statement applies solely to information collected on this website. This website may contain links to other web sites. We are not responsible for the privacy practices or the content of these other web sites.

I. Assignment
In the event that all or part of our assets are sold or acquired by another party, or in the event of a merger, you grant us the right to assign the personally identifiable and non-personally identifiable information collected via this website.

J. Changes to this Privacy Policy
We reserve the right to change this privacy policy from time to time in our sole discretion. When we do, we will also revise the "last update" date at the bottom of this privacy policy.

K. Security
No data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you understand that any information that you transfer to LG Electronics is done at your own risk.
Once we receive your transmission, we make reasonable efforts to ensure security on our systems. We use firewalls to protect your information from unauthorized access, disclosure, alteration, or destruction. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software.
If we learn of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using these Sites or providing personally identifiable information to us you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of these Sites. We may post a notice on our Sites if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.
As we value your personal information, we will ensure an adequate level of protection. As mentioned above we have therefore implemented technology and policies with the objective of protecting your privacy from unauthorised access and improper use and will update these measures as new technology becomes available, as appropriate.

This Privacy Policy, including all revisions and amendments thereto, is governed by and construed in accordance with the laws of the jurisdiction in India where you are a resident, without regard to its conflict or choice of law principles which would require application of the laws of another jurisdiction.

By using the Services in any way, you unconditionally consent and agree that: (1) any claim, dispute, or controversy (whether in contract, tort, or otherwise) you may have against the officers, directors and employees of LGEIL and its parent, subsidiaries, affiliates (all such individuals and entities collectively referred to herein as the “LG GROUP”) arising out of, relating to, or connected in any way with the Services or the determination of the scope or applicability of this agreement to decide , will be resolved exclusively by Courts of Delhi. India.

If you feel that the LG Electronics India web site ( is not abiding by its posted privacy policy, please contact Webmaster of LG Electronics India on LG Electronics India Pvt. Ltd., 51 Udyog Vihar, Surajpur Kasna Road, Greater Noida (Uttar Pradesh), PIN - 201306, India. All information you provide in any written communication will also be covered by this policy.