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Front view of 77 inch LG OLED AI B5 4K Smart TV 2025 OLED77B5PUA
Rear view of LG OLED AI B5 4K Smart TV.
Side view of LG OLED AI B5 4K Smart TV.
Front view and side view of LG OLED AI B5 4K Smart TV showing its length, width, height, and depth dimensions.
The alpha 8 AI Processor Gen2 lights up orange and pink, and colourful bolts of light shoot out from it. The title talks about how the processor delivers 4K quality, stunning colour and brightness. Image text reads approximately 1.7 times NPU greater AI Neural Processing and 1.4 times CPU Faster Operation.
Matte display ver Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half to show how Perfect Black delivers true black levels whether it's bright or dark around you. One side of the scene shows a duller, grayer version of the landscape labeled, Matte display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux. A text bubble is by its side it says, check the Perfect Black certification mark.
colourful parrot in ultra-high definition against a black background. Water drops are suspended in the air all around it. The image showcases Perfect colour as each different hue on the parrot's body is vibrant and vivid. The dark background with the detailed water splashes also highlights how the screen is reflection-free. Different logo certifications from UL and Intertek are visible. These refer to its 100% colour Fidelity, 100% colour Volume, and reflection-free claim. Text is also visible, check the Perfect colour certification mark.
Leopard in the forest in vivid colour and detail. The leopard has a grid and a light glowing behind it, indicating how LG AI Picture Pro made impressive visual enhancements to the scene's resolution, brightness, depth, and clarity.
LG TV screen with an AI Magic Remote on the foreground. The AI button is highlighted and a speech bubble shows text, suggest a movie I like. On the screen we see the user icon E, indicating how AI Voice ID was able to identify which user it was and give personalized recommendations just based on their voice.
LG AI Magic Remote with the AI button highlighted. Around it are the different functionalities that a user can access from the button. AI Voice ID, AI Search, AI Chatbot, AI Concierge, AI Picture Wizard, AI Sound Wizard. The text explains that the LG AI Magic Remote completes your AI experience with a dedicated AI button and can be used like an air mouse. Just point and click.
Close-up of an LG OLED TV screen showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI search responded via chat and by showing thumbnails of available content. There is also a prompt to ask Microsoft Copilot.
LG AI Magic Remote in front of an LG TV screen. On the screen is a personalized greeting from the LG AI with custom keywords based on the user's search and watch history. By the remote is an icon and label showing that the AI Concierge functionality is easily accessible with one short press on the AI button.
Sci-fi content is playing on an LG TV screen. On the screen is the AI Chatbot interface. The user messaged the chatbot saying that the screen is too dark. The chatbot offered solutions to the request. The whole scene is also split in two. One side is darker, the other side is brighter, showing how AI Chatbot solved the issue for the user automatically. Text explains AI Chatbot can understand user intent and provide solutions to troubleshoot.
LG gallery
Wide view of a premium living room in muted earth tones. On the wall is an LG OLED AI B5 4K Smart TV with an artwork on its screen. An LG Soundbar is mounted underneath it.
Front view of 77 inch LG OLED AI B5 4K Smart TV 2025 OLED77B5PUA
Rear view of LG OLED AI B5 4K Smart TV.
Side view of LG OLED AI B5 4K Smart TV.
Front view and side view of LG OLED AI B5 4K Smart TV showing its length, width, height, and depth dimensions.
The alpha 8 AI Processor Gen2 lights up orange and pink, and colourful bolts of light shoot out from it. The title talks about how the processor delivers 4K quality, stunning colour and brightness. Image text reads approximately 1.7 times NPU greater AI Neural Processing and 1.4 times CPU Faster Operation.
Matte display ver Living room space with a wall-mounted LG OLED TV. On the TV is a mountain range against a dark evening sky filled with stars. This scene is split in half to show how Perfect Black delivers true black levels whether it's bright or dark around you. One side of the scene shows a duller, grayer version of the landscape labeled, Matte display. On the other side is a more pleasing picture with a larger dynamic range of blacks and whites. This is labeled, Perfect Black display. Logo certification is also visible, Perfect Black Technology delivers black levels less than or equal to 0.24 nit up to 500 lux. A text bubble is by its side it says, check the Perfect Black certification mark.
colourful parrot in ultra-high definition against a black background. Water drops are suspended in the air all around it. The image showcases Perfect colour as each different hue on the parrot's body is vibrant and vivid. The dark background with the detailed water splashes also highlights how the screen is reflection-free. Different logo certifications from UL and Intertek are visible. These refer to its 100% colour Fidelity, 100% colour Volume, and reflection-free claim. Text is also visible, check the Perfect colour certification mark.
Leopard in the forest in vivid colour and detail. The leopard has a grid and a light glowing behind it, indicating how LG AI Picture Pro made impressive visual enhancements to the scene's resolution, brightness, depth, and clarity.
LG TV screen with an AI Magic Remote on the foreground. The AI button is highlighted and a speech bubble shows text, suggest a movie I like. On the screen we see the user icon E, indicating how AI Voice ID was able to identify which user it was and give personalized recommendations just based on their voice.
LG AI Magic Remote with the AI button highlighted. Around it are the different functionalities that a user can access from the button. AI Voice ID, AI Search, AI Chatbot, AI Concierge, AI Picture Wizard, AI Sound Wizard. The text explains that the LG AI Magic Remote completes your AI experience with a dedicated AI button and can be used like an air mouse. Just point and click.
Close-up of an LG OLED TV screen showing how AI Search works. A small chat window is open showing how the user asked for what sports games are available. AI search responded via chat and by showing thumbnails of available content. There is also a prompt to ask Microsoft Copilot.
LG AI Magic Remote in front of an LG TV screen. On the screen is a personalized greeting from the LG AI with custom keywords based on the user's search and watch history. By the remote is an icon and label showing that the AI Concierge functionality is easily accessible with one short press on the AI button.
Sci-fi content is playing on an LG TV screen. On the screen is the AI Chatbot interface. The user messaged the chatbot saying that the screen is too dark. The chatbot offered solutions to the request. The whole scene is also split in two. One side is darker, the other side is brighter, showing how AI Chatbot solved the issue for the user automatically. Text explains AI Chatbot can understand user intent and provide solutions to troubleshoot.
LG gallery
Wide view of a premium living room in muted earth tones. On the wall is an LG OLED AI B5 4K Smart TV with an artwork on its screen. An LG Soundbar is mounted underneath it.

OLED77B5PUA

77 inch LG OLED AI B5 4K Smart TV 2025

Key Features
4K picture quality, upscaled visual and surround sound from the alpha 8 AI Processor Gen2
True black levels in every pixel create stunning contrast, depth, and detail
100% Colour Fidelity for accurate lifelike colours①. 100% Colour Volume for richer hues②
AI Picture Pro improves overall visual quality by analyzing and enhancing every frame
New AI button, voice controls, drag and drop functions on the AI Magic Remote

①The LG OLED Display is certified by Intertek for 100% Colour Fidelity, measured according to the CIE DE2000 standard with 125 colour patterns.

②100% Colour Volume is defined as the performance of display which is equal or greater than the size of DCI-P3 standard colour volume as verified independently by Intertek.
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