Privacy Policy

At LG Electronics Canada, Inc. ("LG") we are committed to protecting your privacy, and support a general policy of openness about how we collect, use and disclose your personal information.

The purpose of this Privacy Policy is to inform you about LG's practices relating to the collection, use and disclosure of personal information that may be provided through access to or use of our websites or services and related products or that may otherwise be collected by us. By using our services or website, you consent to the collection, use and disclosure of your personal information (as defined below) in accordance with the following terms and conditions.

This Privacy Policy also explains how you can contact us if you have a question about, want to make a change to or delete any personal information that LG may be holding about you. Please take the time to read this Privacy Policy and retain it for future reference.

In an effort to make your visit both efficient and safe, all transfers of personal information via this site meet LG Electronics's rigorous Internet security standards.

Personal Information

For the purpose of this Privacy Statement, "personal information" means information about an identifiable individual.

What Personal Information We Collect

The personal information collected may include, but is not limited to, the following:

   - Contact information (such as name, address, e-mail address and telephone number in a non-business capacity);
   - Proof of identity (such as a signature or driver's license number);
   - Financial and billing information (such as credit card number/expiration date and credit history); and
   - Demographic information (such as age, education and occupation).

How We Use Your Personal Information

We may use your personal information to:

   - Provide you with personalized services and interactive communication;
   - Provide you with timely and reliable services;
   - Do all the things necessary to administer those services;
   - Research, develop, manage, protect and improve those services;
   - If you choose, advise you about new products and services that may be of interest to you;
   - Develop and maintain our relationship with you and communicate with you;
   - Bill you for our products and services; and
   - Collect outstanding debts.

Retention and Storage of Your Personal Information

LG retains your personal information for as long as necessary to fulfill the purpose(s) for which it was collected and to comply with applicable laws, and your consent to such purposes(s) remains valid after termination of our relationship with you.

From time to time, and as may be required for the purposes set out in this privacy statement, LG (or one of our affiliates or an unaffiliated service provider) may process and store your personal information outside of the province in which you reside and/or outside of Canada, and under the laws of those other jurisdictions, in certain circumstances courts, law enforcement agencies, regulatory agencies or security authorities in those other provinces or foreign jurisdictions may be entitled to access your personal information.

When We Disclose Your Personal Information

Except with your consent, we will not sell, license, trade or rent your personal information to or with others.

LG may share personal information with third parties engaged to assist us in providing services to you or to carry out one or more of the purposes described above. These service providers are prohibited from using your personal information for any purpose other than to provide this assistance and are required to protect personal information collected by them on behalf of LG or disclosed to them by LG and to comply with the general privacy principles described in this Privacy Policy.

LG reserves the right to disclose personal information to a third party if a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so.

LG also reserves the right to disclose and/or transfer personal information to a third party in the event of a proposed or actual purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of LG or of any of the business or assets or shares of LG or a division thereof in order for you to continue to receive the same products and services from the third party.

Knowledge and Consent

LG collects personal information about you only when you voluntarily provide it. Typically, we will seek consent for the use or disclosure of your personal information at the time of collection. In certain circumstances, consent may be sought after the information has been collected but before use.

The form of consent that we seek, including whether it is express or implied, will largely depend on the sensitivity of the personal information and the reasonable expectations of the individual in the circumstances.

You may withdraw consent at any time, subject to legal or contractual restrictions and reasonable notice. If you wish to withdraw your consent at any time, please contact our Privacy Officer at privacy.officer@lge.com. We will inform you of the implications of withdrawing consent.

We will not, as a condition of the supply of a product or service, require you to consent to the collection, use or disclosure of information beyond that required to fulfill the explicitly specified and legitimate purposes for which the information is being provided.

Use or Disclosure for Marketing Purposes

If you have opted in to receiving marketing materials, we may also use (but will not disclose) your personal information to promote and market additional goods, services and special offers from us, our affiliates and/or our business associates, including by means of direct marketing. We may also disclose your name and mailing address to these affiliates and/or third party business associates so that they can send you promotional materials directly.

You can choose not to allow us to use or disclose your personal information for direct marketing purposes by indicating your preference upon initial collection of such information or by contacting us as outlined below (see "Contacting Us").

Cookies

When you visit our website, we place a text file called a "cookie" in the browser directory of your computer's hard drive. A cookie is a small piece of information that a website can store on your web browser and later retrieve. The cookie cannot be read by any website other than the one that set up the cookies. Some browsers can be set to reject all cookies. If you choose to modify your browser in this manner, some pages of this website may not function properly.

How We Protect Your Personal Information

LG makes commercially reasonable efforts to ensure that personal information collected from you is protected against loss, theft and unauthorized access. This protection applies in relation to information stored in both electronic and hard copy form. Access to your personal information is restricted to selected employees or representatives. In addition, LG employs generally accepted information security techniques, such as firewalls, access control procedures and cryptography, to protect personal information against loss and unauthorized access.

Links to Third Party Sites

This website may offer links to other third party websites. You should be aware that operators of linked websites may also collect your personal information (including information generated through the use of cookies) when you link to their websites. LG is not responsible for how such third parties collect, use or disclose your personal information, so it is important to familiarize yourself with their privacy policies before providing them with your personal information.

Changes to this Privacy Statement

LG reserves the right to modify this Privacy Policy at any time without notice to reflect changes in legal or regulatory obligations or changes in the manner in which we deal with personal information. The Privacy Policy posted at any time, or from time to time, via this website shall be deemed to be the effective Privacy Policy.

Contacting Us/Correcting or Updating Your Information

In the event that you have any questions about LG's Privacy Policy, if you have reason to believe that LG may have failed to adhere to this Privacy Policy, and to help us maintain the accuracy of your personal information, please contact LG's Privacy Officer in any one of the following ways:

E-Mail: privacy.officer@lge.com
Send Mail: 20 Norelco Drive
North York, ON M9L 2X6
Attention: Privacy Officer / Legal Department
Call: 647-253-6300 and ask to be transferred to the Legal Department