ENERGY STAR qualified TVs use about 30% less energy than standard units.
You aren't really watching TV if it's not an HDTV.
Getting your picture looking great is easier than ever with Picture Wizard.
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Smart Energy Savings
Smart Energy Saving
LG Intelligent Sensor automatically optimizes the picture brightness to your room’s lighting conditions.
See and experience more.
Pictures are sharper. Colors are more vibrant. Entertainment is more real. Everything looks better on an HDTV.
ENERGY STAR® Qualified.
Earning the ENERGY STAR means a product meets strict energy efficiency guidelines set by the US Environmental Protection Agency and the Department of Energy. For TVs, it means they save energy both in standby and active (when they're on) modes. ENERGY STAR qualified TVs use about 30% less energy than standard units.
Find the perfect picture.
Get easy self-calibration with on-screen reference points for key picture quality elements such as black level, colour, tint, sharpness and backlight levels. Take the guesswork out of picture adjustments with this simple-to-use feature. It’s not actually magic, but it will sure seem that way.
View it in the right light.
Let your TV do the adjustments for you. Intelligent Sensor automatically optimizes the picture to the lighting and color conditions in the room for a more enjoyable viewing experience.
Wise and not wasteful.
With our Smart Energy Saving Features, you can conserve money and energy.
LG’s ISFccc Ready HDTVs contain the detailed standards necessary for professional calibration of brightness, contrast, tint, sharpness, color levels and much more to meet local lighting conditions for both day and nighttime viewing. Settings are added to preset modes for easy access from your LG remote.