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77" LG OLED TV - W7

  • OLED77W7P

Key Features

  • Wallpaper Design
  • Active HDR with Dolby VisionTM
  • Dolby Atmos®
  • webOS 3.5
Simplicity. Perfection.

Simplicity. Perfection.

To focus on the very essence of TV, LG SIGNATURE OLED TV W removed all the elements that distract from viewing and listening.

One with your wall

One with your wall

Merged perfectly with the wall, shadow-free LG SIGNATURE OLED TV W is like a window to another world. Immerse yourself in a picturesque reality.

*The product requires a cable connection between centerpiece and display. The cable may be visible depending on installation.

One design embraces all

One design embraces all

Designed for those who recognize the value of truly premium audio. With up-firing speakers to enhance sound diffusion for smoother high-pitch and low-pitch audio.

The supreme image quality the world longs for

The supreme image quality the world longs for

Cinematic Colour is revealed only in Perfect Black. Experience the picture quality that satisfies the top standard of the experts.

Learn more about Perfect Color on Perfect Black


The revolutionary pixel dimming technology renders Perfect Black without any light leakage to offer a limitless contrast ratio. With Perfect Black, LG OLED TV brings out the marvelous wonders of Perfect Color. LG OLED TV offers over a billion of vivid colors generated by 10-bit panel.

The premium cinema experience, created just for you

The premium cinema experience, created just for...

With support for both Dolby Vision™ and Dolby Atmos®, LG OLED TV is the first TV of its kind. Experience premium cinema in the comfort of your home with the superior picture and sound quality.

Active HDR, unlike other conventional HDRs

Make every scene perfect

HDR helps your TV produce billions of colours. LG is the only TV with Active HDR with Dolby VisionTM, delivering the ability to support all major formats of HDR (Dolby VisionTM, HDR 10, and HLG), making sure your TV is future-proof and giving you amazing picture.

Learn more about Active HDR with Dolby Vision


LG OLED TV supports the premium HDR, Dolby Vision™ favored by renowned filmmakers from all over the world. LG OLED TV not only delivers Dolby Vision, but also offers compatibility with other HDR formats such as HDR10 and HLG.

LG OLED TV supporting premium HDR Dolby Vision™, processes Dolby Vision’s dynamic metadata* within each frame, to present the intended vision of the director in your very own living room. HDR10 and HLG are rendered by LG OLED TV's exclusive processing. By applying dynamic data produced by LG TV processing on a scene-by-scene basis, all types of content is displayed with improved HDR quality.

Dolby Atmos®, bringing the cinema sound to your room

Movie theatre sound at home

Enjoy Dolby Atmos® which delivers jaw-dropping sound in to your home.
Dolby Atmos® delivers each scene's unique sound in a three-dimensional
space so it feels like you're transported in to the screen.

Learn more about Dolby Atmos


Dolby Atmos® transports you into the story with moving audio that flows all around you with breathtaking realism.

Dolby Atmos® is a surround sound system where the sounds move according to the objects of the video.
With the new LG OLED TV, the sounds seem to fly in all directions, up and down, left and right. It basically provides a 360 sound experience.

How will it match your lifestyle?

No more bulky designs of the past.
Presenting you with a new TV design that fits right in with your lifestyle.

webOS 3.5 simple and fun to use

webOS 3.5 simple and fun to use

webOS 3.5 is a simple smart operating system to use with our Magic Remote and refined launcher bar. Get to the apps you want, as fast as you want, zoom in and record what's on your screen, connect to any Bluetooth device and even use your TV as a music player, all with the magic of webOS 3.5.

*webOS GUI may differ by country.

Display Device (OLED / LCD) OLED
Screen Size (Inch) 77
Resolution 3840*2160
Nano Cell Display No
IPS Panel
(only for LCD series, including IPS 4K and IPS 4K Display)
Viewing Angle Perfect Viewing Angle
Panel Type (only for LCD series) No
BLU Type (only for LCD series) No
Video (Picture Quality)
True Motion / Refresh Rate (only for LCD series) No
PMI (Picture Mastering Index) /
Refresh Rate (only for LCD series)
UHDA Premium Yes
HDR Active HDR w/ Dolby vision
Dolby Vision Yes
HDR10 Yes (HDMI 2.0a, IP/USB)
Wide Color Gamut Cinematic Color
DCI 98.5%
Biliion Rich Color Yes
Dimming (Set Spec) Pixel Diming
Dimming (Module Spec) No
Black Perfect Black
Ultra Luminance Ultra Luminance Supreme
Picture Engine OLED Master Engine
Color Master Engine Yes
Upscaler 4K Upscaler
True Color Accuracy Yes
Active Depth Enhancer Yes
Picture Differentiation - HDR Effect Yes
Picture Differentiation - Smart Picture Mode No
HEVC Decoder 4K@60P, 10bit
VP9 Decoder 4K@60P, 10bit
Audio Output 60 W (WF : 20W)
Speaker System (ch) 4.2ch
Speaker type Front Firing Height moving Speaker
Harman Kardon No
Surround Mode Dolby Surround (OLED Surround)
Sound Differencitaion Magic Sound Tuning
Clear Voice Clear Voice III
Magic Sound Tuning Yes (TV Installation Type)
Smart Sound Mode Yes
Hi-Fi Audio Yes
TV Installation Type No
LG Sound Sync / Bluetooth Yes
DTS Decoder Yes
Audio Codec AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA, apt-X
OS (Operating System) webOS 3.5
# of Processing core Quad
Magic Remote B-in
Magic Zoom Live Zoom + Focus Zoom
360 VR Yes
Voice Recognition Yes
Universal Control Yes
Magic Link Yes (Except Channel Plus)
Quick Access Yes
OLED Gallery Yes
LG Content Store Yes
Multi-view Yes
Web Browser Yes
Music Player Yes
My Content Yes
My Channels Yes
Channel Advisor Yes
Smart Convergence
IoT : Goggle weave No
Mobile App(LG TV Plus) Yes
Mobile Connection Yes
Mobile TV On Yes
WiFi TV On Yes
WiDi (PC to TV) Yes
Miracast (Moblie to TV Mirroring) Yes
Network File Browser Yes
Additional Feature
Analog DVR No
Digital Recording No
Live Play Back (External Recording) No
2 Tuner Watch & Record No
TTS (Text To Speech) Yes
STT (Speech To Text) Yes
Natural Voice Recognition Yes
Simplink (HDMI CEC) Yes
Simultaneous Audio Output Yes (SPDIF only)
Block access to harmful site Yes
All Protection plus No
FM Radio No
Game TV No
Mosqito Away No
ACR-base Bilateral Service (ACR) No
OSD Language 4 Languages
Broadcasting System
Digital TV Reception(Terrestrial,Cable,Satellite) Yes
[DVB] Data Broadcasting (Country Spec) No
[DVB] CI + (Common Interface) No
Teletext Page No
Teletext (Top/Flof/List) No
Subtitle No
EPG(8days) Yes
ARC (Audio Return Channel) Yes
Component / Comosite in No
Composite In (AV) 1(Gender)
CI Slot / B-CAS No
Wifi ( or 802.11.n) 802.11ac
Bluetooth Yes
Digital Audio Out (Optical) Yes
Headphone out No
Line out No
RS-232C (Control / SVC) 1 (Phone Jack Type / SVC Only)
Connectivity : TV - Rear(Jack Type)
Component In (Y,Pb,Pr + Audio) : 5 No
Composite in (CVBS+ Audio) : 3 1 (Gender)
HDMI (6G/3G) 4(4/0)
ARC (Audio Return Channel) Yes(HDMI2)
USB (3.0/2.0) 3(1/2)
Digital Audio Out (Optical) 1
Headphone out No
RS-232C (Control / SVC) 1 (Phone Jack Type / SVC Only)
CI Slot No
Line out No
Wired IR No
Connectivity : TV - Side(Jack Type)
HDMI (6G/3G) No
ARC (Audio Return Channel) No
USB (3.0/2.0) No
CI Slot No
Design Concept Picture-on-Wall
Illuminance sensor White Sensor
High Effeicency Display mode No
Energy saving Mode Yes
ENERGY STAR® Qualified No
Power Supply (Voltage, Hz) 100~120Vac 50-60Hz
Standby Power Consumption 0.5W↓
Power Consumption(Max) Differs by Inch
Dimensions - WxHxD
SET (w/o stand) (mm) Differs by Inch
w/ Stand (mm) Differs by Inch
in Carton (mm) Differs by Inch
SET (w/o stand kg) Differs by Inch
w/ stand (kg) Differs by Inch
in Carton (kg) Differs by Inch
Wired IR No
Remote Controller MR16A / SP16A
Component / AV Gender AV gender 1
Power Cable Yes
Owner's Manual Yes
Vesa Wall Mount Support No
Vesa Size (TBD)
Batteries (for Remote Control) Yes

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