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  • OLED77W7P

Key Features

  • Wallpaper Design
  • Active HDR with Dolby VisionTM
  • Dolby Atmos®
  • webOS 3.5

The Art of Essence

LG SIGNATURE stays true to the essence,
delivering a new sense of life for the most discerning individual.

Best of the Best at CES 2017

Winning over 40 awards – the biggest number in TV category, LG SIGNATURE OLED TV W came into the spotlight with its astonishing design and incredible performance.

* Engadget : From engadget, Jan 7th © 2017 AOL Inc.. All rights reserved.
* : A trademark of used under license.
* CES 2017 : The CES Innovation Awards are based upon descriptive materials submitted to the judges.
CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

Simplicity. Perfection.

Simplicity. Perfection.

To focus on the very essence of TV, LG SIGNATURE OLED TV W removed all the elements that distract from viewing and listening.

One with your wall

One with your wall

Merged perfectly with the wall, shadow-free LG SIGNATURE OLED TV W is like a window to another world. Immerse yourself in a picturesque reality.

*The product requires a cable connection between centerpiece and display. The cable may be visible depending on installation.

One design embraces all

One design embraces all

Designed for those who recognize the value of truly premium audio. With up-firing speakers to enhance sound diffusion for smoother high-pitch and low-pitch audio.

The supreme image quality the world longs for

The supreme image quality the world longs for

Cinematic Colour is revealed only in Perfect Black. Experience the picture quality that satisfies the top standard of the experts.

Learn more about Perfect Color on Perfect Black


The revolutionary pixel dimming technology renders Perfect Black without any light leakage to offer a limitless contrast ratio. With Perfect Black, LG OLED TV brings out the marvelous wonders of Perfect Color. LG OLED TV offers over a billion of vivid colors generated by 10-bit panel.

The premium cinema experience, created just for you

A premium cinema experience

With support for both Dolby Vision™ and Dolby Atmos®, LG OLED TV is the first TV of its kind. Experience premium cinema in the comfort of your home with the superior picture and sound quality.

Active HDR, unlike other conventional HDRs

Make every scene perfect

HDR helps your TV produce billions of colours. LG is the only TV with Active HDR with Dolby VisionTM, delivering the ability to support all major formats of HDR (Dolby VisionTM, HDR 10, and HLG), making sure your TV is future-proof and giving you amazing picture.

* The compatibility for HDR playback may vary by the format and country.

Dolby Atmos®, bringing the cinema sound to your room

Movie theatre sound at home

Enjoy Dolby Atmos® which delivers jaw-dropping sound in to your home.
Dolby Atmos® delivers each scene's unique sound in a three-dimensional
space so it feels like you're transported in to the screen.

Learn more about Dolby Atmos


Dolby Atmos® transports you into the story with moving audio that flows all around you with breathtaking realism.

Dolby Atmos® is a surround sound system where the sounds move according to the objects of the video.
With the new LG OLED TV, the sounds seem to fly in all directions, up and down, left and right. It basically provides a 360 sound experience.

How will it match your lifestyle?

No more bulky designs of the past.
Presenting you with a new TV design that fits right in with your lifestyle.

webOS 3.5 simple and fun to use

webOS 3.5 simple and fun to use

webOS 3.5 is a simple smart operating system to use with our Magic Remote and refined launcher bar. Get to the apps you want, as fast as you want, zoom in and record what's on your screen, connect to any Bluetooth device and even use your TV as a music player, all with the magic of webOS 3.5.

*webOS GUI may differ by country.

Easy and fast way to
Netflix 4K HDR content

With easier control and faster access, you can explore and enjoy more of Netflix’s premium 4K HDR content on LG 4K TV.

* webOS GUI may differ by country.
* 4K HDR availability may vary for Netflix content.
* Magic Remote design and button arrangement may vary by country.
* Netflix streaming membership required. 4K availability subject to your Netflix subscription plan, Internet service, device capabilities, and content availability.

LG webOS 3.5, security you can trust

The security manager in webOS3.5, earns prestigious CC international security certification and UL CAP2900-1 certification for its ability to provide superior privacy protection. It prevents the installation of unauthorized applications, hacking and leaks of privacy.

Display Device (OLED / LCD) OLED
Screen Size (Inch) 77
Resolution 3840*2160
Nano Cell Display No
IPS Panel
(only for LCD series, including IPS 4K and IPS 4K Display)
Viewing Angle Perfect Viewing Angle
Panel Type (only for LCD series) No
BLU Type (only for LCD series) No
Video (Picture Quality)
True Motion / Refresh Rate (only for LCD series) No
PMI (Picture Mastering Index) /
Refresh Rate (only for LCD series)
UHDA Premium Yes
HDR Active HDR w/ Dolby vision
Active HDR Yes
Dolby Vision Yes
HDR10 Yes (HDMI 2.0a, IP/USB)
Wide Colour Gamut Cinematic Colour
DCI 98.5%
Biliion Rich Colour Yes
Dimming (Set Spec) Pixel Diming
Dimming (Module Spec) No
Black Perfect Black
Ultra Luminance Ultra Luminance Supreme
Picture Engine OLED Master Engine
Colour Master Engine Yes
Upscaler 4K Upscaler
True Colour Accuracy Yes
Active Depth Enhancer Yes
Picture Differentiation - HDR Effect Yes
Picture Differentiation - Smart Picture Mode No
HEVC Decoder 4K@60P, 10bit
VP9 Decoder 4K@60P, 10bit
Audio Output 60 W (WF : 20W)
Speaker System (ch) 4.2ch
Speaker type Front Firing Height moving Speaker
Harman Kardon No
Surround Mode Dolby Surround (OLED Surround)
Sound Differencitaion Magic Sound Tuning
Clear Voice Clear Voice III
Magic Sound Tuning Yes (TV Installation Type)
Smart Sound Mode Yes
Hi-Fi Audio Yes
TV Installation Type No
LG Sound Sync / Bluetooth Yes
DTS Decoder Yes
Audio Codec AC3(Dolby Digital), EAC3, HE-AAC, AAC, MP2, MP3, PCM, DTS, DTS-HD, DTS Express, WMA, apt-X
OS (Operating System) webOS 3.5
webOS 3.5 Yes
# of Processing core Quad
Magic Remote B-in
Magic Zoom Live Zoom + Focus Zoom
360 VR Yes
Voice Recognition Yes
Universal Control Yes
Magic Link Yes
Quick Access Yes
OLED Gallery Yes
LG Content Store Yes
Multi-view Yes
Web Browser Yes
Music Player Yes
My Content Yes
My Channels Yes
Channel Advisor Yes
Channel Plus No
Smart Convergence
IoT : Goggle weave No
Mobile App(LG TV Plus) Yes
Mobile Connection Yes
Mobile TV On Yes
WiFi TV On Yes
WiDi (PC to TV) Yes
Miracast (Moblie to TV Mirroring) Yes
Network File Browser Yes
Additional Feature
Analog DVR No
Digital Recording No
Live Play Back (External Recording) No
2 Tuner Watch & Record No
TTS (Text To Speech) Yes
STT (Speech To Text) Yes
Natural Voice Recognition Yes
Simplink (HDMI CEC) Yes
Simultaneous Audio Output Yes (SPDIF only)
Block access to harmful site Yes
All Protection plus No
FM Radio No
Game TV No
Mosqito Away No
ACR-base Bilateral Service (ACR) No
OSD Language 4 Languages
Broadcasting System
Digital TV Reception(Terrestrial,Cable,Satellite) Yes
[DVB] Data Broadcasting (Country Spec) No
[DVB] CI + (Common Interface) No
Teletext Page No
Teletext (Top/Flof/List) No
Subtitle No
EPG(8days) Yes
ARC (Audio Return Channel) Yes
Component / Comosite in No
Composite In (AV) 1(Gender)
CI Slot / B-CAS No
Wifi ( or 802.11.n) 802.11ac
Bluetooth Yes
Digital Audio Out (Optical) Yes
Headphone out No
Line out No
RS-232C (Control / SVC) 1 (Phone Jack Type / SVC Only)
Connectivity : TV - Rear(Jack Type)
Component In (Y,Pb,Pr + Audio) : 5 No
Composite in (CVBS+ Audio) : 3 1 (Gender)
HDMI (6G/3G) 4(4/0)
ARC (Audio Return Channel) Yes(HDMI2)
USB (3.0/2.0) 3(1/2)
Digital Audio Out (Optical) 1
Headphone out No
RS-232C (Control / SVC) 1 (Phone Jack Type / SVC Only)
CI Slot No
Line out No
Wired IR No
Connectivity : TV - Side(Jack Type)
HDMI (6G/3G) No
ARC (Audio Return Channel) No
USB (3.0/2.0) No
CI Slot No
Design Concept Picture-on-Wall
Illuminance sensor White Sensor
High Effeicency Display mode No
Energy saving Mode Yes
ENERGY STAR® Qualified No
Power Supply (Voltage, Hz) 100~120Vac 50-60Hz
Standby Power Consumption 0.5W↓
Power Consumption(Max) TBD
Display (WxDxH) 1721 x 5.96 x 989 mm
AV Box (WxDxH) 1406 x 208 x 84 mm
Shipping (WxDxH) 1908 x 330 x 1222 mm
Display weight 12.3 kg, 27.1 lbs
AV Box weight 12.7 kg, 28.0 lbs
Shipping Weight 49.25 kg, 108.6 lbs
UPC 719192610972
Wired IR No
Remote Controller MR16A / SP16A
Component / AV Gender AV gender 1
Power Cable Yes
Owner's Manual Yes
Batteries (for Remote Control) Yes
Year of Manufacture 2017

What People Are Saying

Rated 5 out of 5 by from Wow is this really possible I bought it a week ago. Had been researching for the past several years. This appears to be the future look of tvs. Elimination of wires, speakers all over, helps cleanup the space. I will be as wireless as possible. The picture is our interm setup.
Date published: 2017-11-16
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