To properly experience our LG.com website, you will need to use an alternate browser or upgrade to a newer version of internet Explorer (IE9 or greater).

The LG.com website utilizes responsive design to provide convenient experience that conforms to your devices screen size. In order to get the best possible experience our LG.COM website please follow below instructions.

If you’re using Internet Explorer 8 or earlier, you will need to use an alternate browser such as Firefox or Chrome or upgrade to a newer version of internet Explorer (IE9 or greater).

If you’re using Internet Explorer 9 and higher, turn off your Internet Explorer browser’s “Compatibility View settings” by following steps below:

  • Right click at the top of your browser and make sure the “Menu Bar” option is selected
  • Select “Tools” from the menu bar and then select “Compatibility View settings”
  • In the pop-up menu uncheck all three boxes and click “Close”
  • Your browser window will automatically refresh and you’ll be ready to go
Skip to Contents

OLED77W7P

Key Features

  • Wallpaper Design
  • Active HDR with Dolby VisionTM
  • Dolby Atmos®
  • webOS 3.5

available sizes:

77"

The Art of Essence

LG SIGNATURE stays true to the essence,
delivering a new sense of life for the most discerning individual.

Best of the Best at CES 2017

Winning over 40 awards – the biggest number in TV category, LG SIGNATURE OLED TV W came into the spotlight with its astonishing design and incredible performance.

* Engadget : From engadget, Jan 7th © 2017 AOL Inc.. All rights reserved.
* Reviewed.com : A trademark of Reviewed.com used under license.
* CES 2017 : The CES Innovation Awards are based upon descriptive materials submitted to the judges.
CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

Simplicity. Perfection.







Simplicity. Perfection.

To focus on the very essence of TV, LG SIGNATURE OLED TV W removed all the elements that distract from viewing and listening.

One with your wall

One with your wall

Merged perfectly with the wall, shadow-free LG SIGNATURE OLED TV W is like a window to another world. Immerse yourself in a picturesque reality.

*The product requires a cable connection between centerpiece and display. The cable may be visible depending on installation.

One design embraces all

One design embraces all

Designed for those who recognize the value of truly premium audio. With up-firing speakers to enhance sound diffusion for smoother high-pitch and low-pitch audio.

The supreme image quality the world longs for

The supreme image quality the world longs for

Cinematic Colour is revealed only in Perfect Black. Experience the picture quality that satisfies the top standard of the experts.

Learn more about Perfect Color on Perfect Black

open

The revolutionary pixel dimming technology renders Perfect Black without any light leakage to offer a limitless contrast ratio. With Perfect Black, LG OLED TV brings out the marvelous wonders of Perfect Color. LG OLED TV offers over a billion of vivid colors generated by 10-bit panel.

The premium cinema experience, created just for you

A premium cinema experience

With support for both Dolby Vision™ and Dolby Atmos®, LG OLED TV is the first TV of its kind. Experience premium cinema in the comfort of your home with the superior picture and sound quality.

Active HDR, unlike other conventional HDRs

Make every scene perfect

HDR helps your TV produce billions of colours. LG is the only TV with Active HDR with Dolby VisionTM, delivering the ability to support all major formats of HDR (Dolby VisionTM, HDR 10, and HLG), making sure your TV is future-proof and giving you amazing picture.

Learn more about Active HDR with Dolby Vision

open

LG OLED TV supports the premium HDR, Dolby Vision™ favored by renowned filmmakers from all over the world. LG OLED TV not only delivers Dolby Vision, but also offers compatibility with other HDR formats such as HDR10 and HLG.

* The compatibility for HDR playback may vary by the format and country.

Dolby Atmos®, bringing the cinema sound to your room

Movie theatre sound at home

Enjoy Dolby Atmos® which delivers jaw-dropping sound in to your home.
Dolby Atmos® delivers each scene's unique sound in a three-dimensional
space so it feels like you're transported in to the screen.

Learn more about Dolby Atmos

open

Dolby Atmos® transports you into the story with moving audio that flows all around you with breathtaking realism.

Dolby Atmos® is a surround sound system where the sounds move according to the objects of the video.
With the new LG OLED TV, the sounds seem to fly in all directions, up and down, left and right. It basically provides a 360 sound experience.

How will it match your lifestyle?


















No more bulky designs of the past.
Presenting you with a new TV design that fits right in with your lifestyle.

webOS 3.5 simple and fun to use

webOS 3.5 simple and fun to use


webOS 3.5 is a simple smart operating system to use with our Magic Remote and refined launcher bar. Get to the apps you want, as fast as you want, zoom in and record what's on your screen, connect to any Bluetooth device and even use your TV as a music player, all with the magic of webOS 3.5.

*webOS GUI may differ by country.

Easy and fast way to
Netflix 4K HDR content

With easier control and faster access, you can explore and enjoy more of Netflix’s premium 4K HDR content on LG 4K TV.

* webOS GUI may differ by country.
* 4K HDR availability may vary for Netflix content.
* Magic Remote design and button arrangement may vary by country.
* Netflix streaming membership required. 4K availability subject to your Netflix subscription plan, Internet service, device capabilities, and content availability.

LG webOS 3.5, security you can trust

The security manager in webOS3.5, earns prestigious CC international security certification and UL CAP2900-1 certification for its ability to provide superior privacy protection. It prevents the installation of unauthorized applications, hacking and leaks of privacy.

Display
Video (Picture Quality)
Audio
SMART TV
Smart Convergence
Additional Feature
Broadcasting System
Connectivity
Connectivity : TV - Rear(Jack Type)
Connectivity : TV - Side(Jack Type)
Design
Eco
Power
DIMENSIONS/WEIGHT
Accessory

What People Are Saying

Rated 5 out of 5 by from Wow is this really possible I bought it a week ago. Had been researching for the past several years. This appears to be the future look of tvs. Elimination of wires, speakers all over, helps cleanup the space. I will be as wireless as possible. The picture is our interm setup.
Date published: 2017-11-16
  • y_2018, m_6, d_20, h_23
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.8
  • cp_1, bvpage1
  • co_hasreviews, tv_2, tr_1
  • loc_en_CA, sid_MD05803109, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_lgecanada
  • bvseo_sdk, java_sdk, bvseo-2.3.0.0
  • CLOUD, getReviews, 3ms
  • REVIEWS, PRODUCT

QUESTIONS? LET US HELP

Simply choose a support option from the icons below: