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Key Features

  • Extreme thinness to blend with any home décor
  • The supreme image quality the world longs for
  • The premium cinema experience, created just for you
  • Active HDR, unlike other conventional HDRs
  • DOLBY ATMOS®, bringing the cinema sound to your room
  • webOS 3.5 simple and fun to use

available sizes:


Stock List



With an ultra slim and stylish finish this TV is unlike anything you have seen before.

Perfect Black Creates Perfect Colour

OLED’s unparalleled range of contrast brings shades and colours to life in a way that LED TV technology cannot match. Colour and contrast perfection.

Learn more about Perfect Colour on Perfect Black


OLED pixels create an astonishingly accurate and wide colour range which is presented on the perfect black background only available from self emitting pixels. This combination provides the most incredible true to life colour reproduction that you have to see to believe.

perfect color on perfect black
The premium cinema experience, created just for you

Dramatic Imaging. Cinematic Sound.

LG OLED is the first TV of its kind with Dolby Vision™ and Dolby Atmos® combined within one television - the result is a unique cinematic experience for your home with incredible picture and sound quality.

The Ultimate HDR 4K Picture

Our advanced Active HDR technology can adapt to a variety of HDR formats and provides scene by scene image mastering, delivering pinpoint picture reproduction. Active HDR is better HDR.

Learn more about Active HDR with Dolby Vision


Television from the future. Advanced formatting technology enables LG TV to output all recognised High Dynamic Range algorithms, such as HLG, HDR 10, Dolby Vision and Technicolor. Get the HDR experience, no matter what entertainment you're enjoying.

*The compatibility for HDR playback may vary by the format and country.

DOLBY ATMOS®- Cinematic Sound for your Home

Dolby Atmos delivers each object’s unique sound
in three-dimensional space for full immersion.

Learn more about Dolby Atmos


Dolby Atmos® transports you into the story with moving audio that flows all around you with breathtaking realism.

Dolby Atmos

The next step in audio immersion. A World first implementation specifically designed for LG OLED TVs, Dolby Atmos moves in three-dimensional space, allowing for a more realistic recreation of audio entertainment. Get inside extraordinary sound.

Dolby Atmos

*The 2017 LG OLED TV currently supports Dolby Atmos playback via Dolby Digital Plus utilising Internet streaming, cable/broadcast and side-load (USB). Other Dolby Atmos codecs such as Dolby TrueHD utilising Blu-ray discs are not currently supported. LG is working closely with Dolby to enable a Dolby TrueHD support for LG OLED TV’s.


The Ultimate Entertainment Package

The award winning LG Smart TV with Freeview Play * put's you in control of the entertainment on offer. Enjoy your favourite channels and catch up TV services with no monthly cost. The Smarter way of watching live TV and on demand services, with no additional devices required.

*webOS GUI may differ by country.

LG webOS 3.5, security you can trust

The security manager in webOS3.5, earns prestigious CC international security certification and UL CAP2900-1 certification for its ability to provide superior privacy protection. It prevents the installation of unauthorized applications, hacking and leaks of privacy.

Easy and fast way to
Netflix 4K HDR content

With easier control and faster access, you can explore and enjoy more of Netflix’s premium 4K HDR content on LG 4K TV.

* webOS GUI may differ by country.
* 4K HDR availability may vary for Netflix content.
* Magic Remote design and button arrangement may vary by country.
* Netflix streaming membership required. 4K availability subject to your Netflix subscription plan, Internet service, device capabilities, and content availability.

Smart TV
Broadcasting System
Dimensions - WxHxD (mm)
Weight (Kg)

What People Are Saying


  • Reviewed by : Vincent Teoh May 07. 2017
    LG OLED55B7V 4K OLED TV Review

Rated 5 out of 5 by from Best TV I have ever bought!! I moved house so thought I would invest into a new tv. After a lot of deliberation, trips to currys and reading numerous reviews I finally decided on an OLED and as the LG was on offer I went for that. It is the best tv I have ever bought and would throughly recommend to everybody. The picture quality is on another level.
Date published: 2018-06-18
Rated 4 out of 5 by from Wow. What a TV from LG Simply, a stunning set with some amazing features. Picture is clear, crisp and bright. Blacks are simply astounding. Love the magic remote which also acts as a pointer so you can point at the screen and select what you want. The WebOS of the TV is really easy to use. However, not all is good. The power lead is quite simply pathetically short at a meter, AND it's hard wired to the TV. In this day and age, that's completely unforgivable. The power lead is perfect length if you want to put your TV on a stand, but if you wall mount with cables in the wall, forget it. It caused me no end of grief, and in the end we had to run a new power extension lead to the TV. That is REALLY disappointing and if you are reading this LG, you need to fix that.
Date published: 2018-06-14
Rated 5 out of 5 by from Best tv I've ever had Only had this 2 days, so bit hasty, but what a tv, it's simply brilliant...
Date published: 2018-06-14
Rated 5 out of 5 by from Awesome!! My premium 2016 quantum dot tv from a well known manufacturer failed after 18 months and was deemed unrepairable. I am always impressed by John Lewis customer care and with the credit for my broken tv I bought the LG B7 oled. Quite frankly there is simply no comparison, the quantum dot tv can only imagine the contrast achieved by the B7, likewise no dirty screen effect or white patches on a black screen. Dolby Vision HDR is a revelation and to me noticeably better than HDR 10 although with the LG dynamic metadata setting there is not a lot between them in picture terms. HLG also works properly on the B7 and I look forward to viewing the 4k HLG stream from the BBC for the World Cup. The sound is also noticeably more powerful than my last set and while the Dolby Atmos is nice and widens the sound field there is no height information. While nothing is future proof I am unlikely to want to change this set for a number of years - I still have a 10 year old plasma! A very happy customer. Well done LG !!
Date published: 2018-06-08
Rated 5 out of 5 by from OLED is the new black Even now, whenever the scene cuts to a black screen I think the tv has cut off. I’ve got so used to seeing the faint backlight glow across the whole screen. The picture quality is amazing, HDR adds a depth that has to be seen to be believed. The YouTube and Netflix apps can both stream 4K hdr content and I’ve found myself amazed by the views on some of the demo content on YouTube. It is a lot of money, but you can see the quality as soon as you open the box.
Date published: 2018-05-30
Rated 5 out of 5 by from tv Looks fantastic Had to play with the picture settings and turned off tru motion now I don’t get the lag with the hdr effect found cinema mode was the best for me
Date published: 2018-05-30
Rated 5 out of 5 by from Superb tv I bought the tv a week ago and I can honestly say that it is the best tv I've ever owned
Date published: 2018-05-26
Rated 5 out of 5 by from Couldn’t ask for more I’m so impressed with my LG OLED55B7V 55 Inch Smart OLED 4K Ultra HD TV with HDR It was easy to connect to other devices the sound was ok but most flat screen TVs are the same I had read other reviews so decided to purchase a soundbar along with the tv picture quality is excellent I’m waiting on a PS4 pro can’t wait to see what gaming is like would definitely recommend
Date published: 2018-05-23
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