Skip to Contents Skip to Footer
Menu
Introducing our digital campaign: LG on board. At LG Vehicle Solution (VS) Company, we are committed to making our brand promise, "Life’s Good", part of every journey, on the road and beyond. With our advanced mobility solutions, LG is always with you, blending into your drive as naturally as the air you breathe. Imagine a driving experience guided by LG's Affectionate Intelligence. Through our latest campaign, #LGonBoard, we're redefining mobility to feel less artificial and more human - moving toward a better future, one intelligent, seamless drive at a time. Introducing our digital campaign: LG on board. At LG Vehicle Solution (VS) Company, we are committed to making our brand promise, "Life’s Good", part of every journey, on the road and beyond. With our advanced mobility solutions, LG is always with you, blending into your drive as naturally as the air you breathe. Imagine a driving experience guided by LG's Affectionate Intelligence. Through our latest campaign, #LGonBoard, we're redefining mobility to feel less artificial and more human - moving toward a better future, one intelligent, seamless drive at a time.
WATCH THE FULL FILM

Our campaign story

Introducing our digital campaign: LG on board

At LG Vehicle Solution (VS) Company, we are committed to making our brand promise, "Life’s Good", part of every journey, on the road and beyond. With our advanced mobility solutions, LG is always with you, blending into your drive as naturally as the air you breathe. Imagine a driving experience guided by LG's Affectionate Intelligence. Through our latest campaign, #LGonBoard, we're redefining mobility to feel less artificial and more human - moving toward a better future, one intelligent, seamless drive at a time.

learn more
vs-hq-events-lgonboard2025-campaign-story-d%20(4) vs-hq-events-lgonboard2025-campaign-story-m

Our core values

Part 1: AI on board

AI on board. At the core of our campaign is a commitment to delivering software-defined vehicle (SDV) solutions powered by LG Mobility AI. Our AI-enhanced software enhance the in-vehicle experience and bring smarter, more intuitive mobility solutions to life. We focus on three key AI pillars: empathetic interactions, personalizing of your journey, and expansion of time and space. These pillars guide our mobility AI innovation, making every moment on the road more intelligent, more personal, and more connected. AI on board. At the core of our campaign is a commitment to delivering software-defined vehicle (SDV) solutions powered by LG Mobility AI. Our AI-enhanced software enhance the in-vehicle experience and bring smarter, more intuitive mobility solutions to life. We focus on three key AI pillars: empathetic interactions, personalizing of your journey, and expansion of time and space. These pillars guide our mobility AI innovation, making every moment on the road more intelligent, more personal, and more connected.

At the core of our campaign is a commitment to delivering software-defined vehicle (SDV) solutions powered by LG Mobility AI. Our AI-enhanced software enhance the in-vehicle experience and bring smarter, more intuitive mobility solutions to life. We focus on three key AI pillars: empathetic interactions, personalizing of your journey, and expansion of time and space. These pillars guide our mobility AI innovation, making every moment on the road more intelligent, more personal, and more connected.

Our core values: Empathetic interactions

vs-hq-events-lgonboard2025-part1-01-icon-img-d vs-hq-events-lgonboard2025-part1-icon-img-m

Recognizing vehicle occupants' needs

LG Mobility AI solution does more than just follow commands. It understands the full context of what's happening inside and outside the vehicle, including the intentions and emotional states of both driver and passengers. The result is interaction that feels natural, intuitive, and genuinely human-centric.

Our core values: Personalizing your journey

vs-hq-events-lgonboard2025-part1-02-icon-img-d vs-hq-events-lgonboard2025-part2-icon-img-m

Connected anywhere, anytime with home-to-car technology

LG Mobility AI solution delivers tailored features by analyzing user intent, real-time context, and lifestyle patterns. By interpreting multimodal data, such as voice, gaze, and behavior, it understands and anticipates your needs with precision, creating a driving experience that feels truly personal.

Our core values: Expanding time and space

vs-hq-events-lgonboard2025-part3-icon-img-d vs-hq-events-lgonboard2025-part3-icon-img-m

Seamless content experience from your home to your car

LG Mobility AI solution enables a continued infotainment experience straight into your car, heightened by LG's advanced display, cockpit domain controller, and automotive content platform technologies.

Our unique expertise

Part 2: Insight on board

#LGonBoard campaign explores the megatrends that are moving the mobility industry, identifying key themes grounded in deep technological insight. LG strives to tackle today’s challenges and move beyond the limitations of a traditional in-vehicle environment, redefining the automotive experience through our LG Mobility AI solution.

Insight on board. #LGonBoard campaign explores the megatrends that are moving the mobility industry, identifying key themes grounded in deep technological insight. LG strives to tackle today’s challenges and move beyond the limitations of a traditional in-vehicle environment, redefining the automotive experience through our LG Mobility AI solution. Insight on board. #LGonBoard campaign explores the megatrends that are moving the mobility industry, identifying key themes grounded in deep technological insight. LG strives to tackle today’s challenges and move beyond the limitations of a traditional in-vehicle environment, redefining the automotive experience through our LG Mobility AI solution.

Your tailored experience

Part 3: Experience on board

With #LGonBoard, all in-vehicle experiences are designed entirely around the user. Our LG Mobility AI solution - grounded in technological insights that shape our core values - transform the vehicle into a hyper-personalized, intelligent, and productive space. We continue to innovate, bringing a more human-centric, meaningful in-vehicle experience to life.

Experience on board. With #LGonBoard, all in-vehicle experiences are designed entirely around the user. Our LG Mobility AI solution - grounded in technological insights that shape our core values - transform the vehicle into a hyper-personalized, intelligent, and productive space. We continue to innovate, bringing a more human-centric, meaningful in-vehicle experience to life. Experience on board. With #LGonBoard, all in-vehicle experiences are designed entirely around the user. Our LG Mobility AI solution - grounded in technological insights that shape our core values - transform the vehicle into a hyper-personalized, intelligent, and productive space. We continue to innovate, bringing a more human-centric, meaningful in-vehicle experience to life.

Related contents

Webinar

Catch up on our LG on board webinar series

Learn how LG is redefining the in-vehicle experience with LG Mobility AI solution. Watch our webinar sessions to learn about our vision for the mobility space.

vs-hq-campain-lgonboard-test1-d vs-hq-events-lgonboard2025-relatedcontent-webinar-m
LG on board: Webinar
LG’s vision for revolutionizing in-cabin experiences.
learn more

Social Media

Coming soon: Stories from LG on board

Follow us on social media to explore how LG Mobility AI solution is changing the way we interact with our vehicles. Watch curated videos that showcase how we’re changing your in-vehicle experience, and in turn, the very essence of personal mobility.

vs-hq-campain-lgonboard-test2-d vs-hq-events-lgonboard2025-relatedcontent-social-m
LG on board: Social Media
Follow and subscibe our social media as #LinkedIn, #YouTube.
Follow us now on our #LinkedIn Subscribe now on our #YouTube

Press Releases

Stay updated with global news on our LG on board campaign

Explore our latest press releases and campaign updates on #LGonBoard. Discover how LG is changing the in-vehicle paradigm, while leading innovation in the software-defined vehicle (SDV) era.

vs-hq-events-lgonboard2025-relatedcontent-pr-d vs-hq-events-lgonboard2025-relatedcontent-pr-m

Connect with LG VS Company:
Updates & Inquiries

Explore LG Mobility

Discover additional services for your business.

LG Electronics Vehicle Solution Company focuses on developing new innovative creations across the globe. We are committed to providing products and solutions that help our customers live a better life. To support this, we have a site map to help you find all the relevant pages on our website. We provide a full spectrum of innovative solutions that provide an elevated mobility experience, providing fun far beyond the drive. Navigate our website and find all the solutions you need with our site map today. Contact your local LG representative for more information.