Why
SELF-LIT PiXELS?

Longing for the beauty of a star-filled night sky?

If you watch on a typical LED TV, the black isn't
dark enough and the stars aren't clear enough.
This is because LED TVs can only turn off certain
lighting zones, resulting in a 'halo' effect.

By contrast, LG OLED TVs have self-lit pixels
that can illuminate one by one. This creates
a completely black sky, and sharper, clearer stars.
This is what self-lit pixels can present.

When you see it firsthand, you'll realise there are
LG OLED TVs, and there is everything else.

BACKLIT LCD/LED
SELF-LIT LG OLED

*Screen images simulated.

The secret behind picture quality is display
technology. Backlit LCD/LED TVs pass light
through a filter to show colors on the actual
display — that interference causes distortion.

LG OLED TVs have self-lit pixels that illuminate
one by one to ensure richness of color and
contrast without interference.

What's possible with
SELF-LIT PiXELS?

Experience TV
like never before

Display technology matters

SELF-LIT vs BACKLIT LCD/LED

Extrashot

TV & Camera Professional YouTuber

“From this comparison
(blind test of 4K OLED vs 8K LED),
when it comes to displays,
the resolution doesn't mean quality.”

Adam Savage's Tested

Tech YouTuber / 4.83M fans

“HDR is bigger than resolution.
LCD-LED TVs contrast and black level isn't
quite up there with LG OLED.”

JerryRigEverything

Tech YouTuber / 5.28M fans

“Those millions of self-lit pixels
on the OLED panel are what gives
you more control over the image.”

SELF-LIT LG OLED(4K)
BACKLIT LCD/LED(4K)

SELF-LIT PiXELS
take 8K to new levels

REAL 8K adds such believable texture to
every scene that it feels like the actors are
performing right in front of you.
This is achieved by more than 100 million
self-lit subpixels*
that bring every single detail to life on a
huge 88-inch screen — even at wide angles.

Learn more about REAL 8K

*Screen images simulated.

  • ZX 88,77 inch
  • ZX 88,77 inch
  • ZX 88 inch
  • ZX 77 inch

Honored with major awards

LG continues to establish a strong foothold
in the OLED TV Market with impressive,
industry-topping sales in 2019.

*“Source-Omdia. Unit shipments, 2013-2019.
Results are not an endorsement of LG Electronics.
Any reliance on these results is at the third-party’s own risk.”

“8 consecutive years of
CES Innovation Awards”

  • CES 2020 Best of
    Innovation Award Winner
    in Video Displays Category, 65RX
  • CES 2020
    Innovation Awards Honoree
    in Digital Imaging Category, 88ZX
  • CES 2020
    Innovation Awards Honoree
    in Video Displays Category, 88ZX

*The CES Innovation Awards are based upon descriptive materials
submitted to the judges. CTA did not verify the accuracy of any
submission or of any claims made and did not test the item to which
the award was given.

  • iF Design Award
    LG SIGNATURE OLED TV R
    UX Design / User Interfaces(UI)
  • iF Design Award
    LG SIGNATURE OLED 8K 77ZX
  • iF Design Award
    LG OLED TV 65WX
  • iF Design Award
    LG OLED TV 65GX
  • Red Dot Design Award
    LG OLED TV 65GX
  • Red Dot Design Award
    LG OLED TV 65WX

Discover how
SELF-LIT PiXELS redefine it all

CINEMA
Dolby Vision IQ & Dolby Atmos / FILMMAKER MODE™ / eARC
Eye Comfort / Bluetooth Surround Ready / Apple TV +/ Netflix
WATCH IT

*Netflix streaming membership required.

GAMING
G-SYNC Compatible / HGiG / 1ms Response Time
Low Input Lag / VRR / ALLM / Game Mode / Eye Comfort
PLAY IT
SPORT
Big Screen / Wide Viewing Angle / Sports Mode / Sports Alert
Bluetooth Surround Ready / Face Ennhancing / Text Sharpness / Clear Voice
FEEL IT
LIFESTYLE
LG ThinQ AI / Apple Airplay / Apple Homekit
Google Assistant / Amazon Alexa / AI Brightness / Gallery Mode
LIVE IT

Find 2020
LG OLED TV Lineup