• Updated
  • 25/08/2014

The press release below is a press release issued by LG Electronics Inc. during the IFA Berlin 2014 Consumer Electronics Fair. Please be advised that the availability of products and features shown at IFA are yet to be determined for Australia.

SEOUL, Aug. 25, 2014 — LG Electronics (LG) today announced the start of sales of the world’s first OLED TV with 4K (3840 x 2160) resolution. Available in 77- and 65-inch screen sizes (models 77EG9700 and 65EC9700), LG 4K OLED TVs boast the very best OLED display technology currently available in the television market — a curved panel composed of organic light-emitting diodes in Ultra HD quality*. LG 4K OLED TV, highlights the differences of OLED over conventional display technology, providing a viewing experience that is nothing short of amazing. Simply put, it is the future of television. 

LG 4K OLED TV employs an advanced panel developed by LG Display which features LG’s proprietary Four-Colour Pixel WRGB technology. With 33 million sub-pixels working to produce incredibly lifelike colours and infinite contrast ratio, viewers will feel like they’re watching the real thing. With richer, brighter and more natural hues than conventional LED/LCD TV’s, the self-lighting pixels also guarantee deeper blacks and its fast response rate helps the TV render motion without flickering or blurring. 

“LG 4K OLED TV is the pinnacle of technological achievement and a new paradigm that will change the dynamics of the next generation TV market.” said Hyun-hwoi Ha, president and CEO of LG’s Home Entertainment Company. “As the next evolutionary step in display technology, OLED will play a major role in reshaping our industry. I feel confident when I say that 4K OLED is a bona fide game changer.” 

Supported by a flowing, leaf-shaped stand, the slender, curved screen of LG 4K OLED TV is both cinematic and stylish. For installation flexibility, the 65EC9700 and 77EG9700 can also be wall mounted. LG’s multi-channel ULTRA SURROUND sound system supplies an audio performance that lives up to the TV’s superior picture quality. Designed in cooperation with renowned audio expert harman/kardon®, ULTRA SURROUND creates a rich, detailed environment that heightens the viewer’s sense of immersion. 

LG’s 4K OLED TV, which was a Best of Innovations award winner at this year’s Consumer Electronics Show (CES), is built around the easy-to-use webOS platform and offers a range of convenient features and functions developed around the core concepts of Simple Connection, Simple Switching and Simple Discovery**. WebOS was recently recognized by the prestigious European Imaging and Sound Association (EISA) for its exceptionally intuitive user interface.

“OLED TVs are expected to overtake LCD in sales within a few years and no company is better prepared for this than LG.” added Mr. Ha. “OLED’s benefits are obvious. There’s no deterioration in picture quality and issues such as image blurring, distortion and colour leakage in curved LED units are virtually non-existent on curved OLED TVs. 4K OLED TV represents superb value for the consumer in terms of colour reproduction, contrast ratio, detail and viewing angles.” 

LG will begin taking pre-orders for its 65- and 77-inch 4K OLED TVs starting in Korea this week, with availability in key markets in North America and Europe to follow soon after. Visitors to IFA can see LG’s 4K OLED TVs for themselves by visiting Hall 11.2 of Messe Berlin from September 5-10.


*Ultra HD broadcasting not available in Australia. 4K Ultra HD content is available from other sources.

** Internet connection required. Internet usage charges and conditions apply. Contents and features will vary from time to time without notice. WebOS internet browser supports HTML5.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing 82,000 people working in 119 locations around the world. With 2013 global sales of USD 53.10 billion (KRW 58.14 trillion), LG comprises five business units — Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning & Energy Solution and Vehicle Components — and is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. LG Electronics is a 2014 ENERGY STAR Partner of the Year. For more news and information on LG Electronics, please visit www.LGnewsroom.com.


About LG Electronics Home Entertainment Company

The LG Electronics Home Entertainment Company is a global top player in audio-visual products, monitors, personal computers and digital signage and commercial displays. The company is always pushing the boundaries of technology to create feature-rich devices with stylish designs that meet the needs of global consumers. LG is committed to improving customers lives with innovative home entertainment products led by its award-winning OLED TVs, 4K ULTRA HD TVs and CINEMA 3D Smart TVs featuring the new webOS platform. For more information, please visit www.LG.com.