LG JUMPS INTO FITNESS TECH AT CES WITH LIFEBAND TOUCH AND HEART RATE EARPHONES
LG’s Lifeband and Heart Rate Earphones are First Products in Company’s Wearable Ecosystem
Sydney, Jan. 9, 2014 — LG Electronics (LG) globally announced today that they have unveiled the LG Lifeband Touch and LG Heart Rate Earphones, two wearable products that mark the company’s first foray into fitness tech, at the 2014 International Consumer Electronics Show (CES) in Las Vegas. Both products incorporate comfortable designs and compatibility with other devices so that monitoring health can be as easy as strapping on a watch and putting on a pair of headphones.
Availability of these new products for the Australian market is not yet known, but more details are expected to be given in the near future.
Lifeband Touch is a smart activity tracker that incorporates a bold yet comfortable design and is compatible with certain heart rate monitors (HRM) as well as smartphones. Meanwhile, the innovative Heart Rate Earphones’ unique dual-function design offers a convenient way for users to measure their heart rate while exercising. Both devices are designed to help users take greater control over their health. Lifeband Touch and Heart Rate Earphones can wirelessly link up to each other, creating a near seamless wearable ecosystem. Connected to smartphones (Android and iOS supported), the devices can transmit data to the intuitive, easy-to-use LG Fitness app, or to a number of other third party apps such as MyFitnessPal, Runkeeper or MapMyFitness.
Lifeband Touch was designed to be asymmetrical and flexible, providing greater comfort and style than some other wearable fitness wristbands. Featuring a touch OLED panel to display time, biometrics, incoming calls and music controls, the built-in 3-axis accelerometer and altimeter allows the device to accurately measure key performance indicators such as distance, speed, number of steps, calories consumed and projected pace. All this information is visible with a swipe of a finger on the OLED display. Engineered to be lightweight and simple to use, it incorporates a unique motion-sensing algorithm that automatically turns on the display when the wearer rotates his or her wrist. Lifeband Touch also offers wireless connectivity via Bluetooth® to transmit data to a smartphone or receive data from third party devices such the Heart Rate Earphones.
LG’s Heart Rate Earphones feature PerformTek® sensor technology which measures blood flow signals from the inner part of the ear to capture biometric data such as heart rate and oxygen consumption. LG also employs a flexible ear piece designed to make its Heart Rate Earphones more comfortable to use. A clip-on medallion connected to the earphones provides Bluetooth® connectivity, enabling the unit to send data to a smartphone or the Lifeband Touch.
“We wanted to introduce wearable fitness products that met the expectations of today’s tech savvy consumers and brought something new to the table, which in our case meant exceptional design, comfort and functionality.” said Lambro Skropidis, General Manager Marketing at LG Australia. “The uniqueness of our wearable devices is that they weren’t just designed for exercise but also for day-to-day use in the office or around the home. With Lifeband Touch, you can get call and text notifications sent from your smartphone while the Heart Rate Earphones are perfectly happy playing back music even when you’re not exercising. These are much more than just fitness devices.”
Lifeband Touch and Heart Rate Earphones will be available starting in the United States in the first half of 2014, to be followed by rollouts in other markets. Visitors to LG’s booth at CES 2014 (Las Vegas Convention Center, Central Hall #8204) from 7 January through 10 January will be able to see and experience LG’s newest wearable devices for themselves.
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LG Electronics Home Entertainment
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays, and security systems for consumer and commercial markets. Key product areas include OLED, Ultra HD, LED, LCD, and Plasma TVs, LED/LCD monitors, home theatre systems, Blu-ray Disc™ players, audio components, video players, and plasma display panels. While focusing on creating feature-rich devices, the company pursues stylish designs and pushes technological boundaries to improve the home entertainment experience for consumers.
LG Electronics Australia
LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment products, mobile phones, home appliances, commercial displays, air conditioning systems and solar energy solutions, all under LG’s “Life’s Good” mantra.
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