The brilliance of OLED makes previously impossible performance a reality. The ability to switch off individual pixels renders the blacks truly black, creating an "infinite" contrast ratio. Its exquisite, nuanced colors actually exceed the industry's BT.709 standard, for more natural, lifelike reproduction of all content. OLED provides super-clear action and it can all be appreciated from a virtually unlimited viewing angle.
Despite all of these impressive feats, the TV itself is remarkably slim and around half the weight of previous-generation displays. And the self-illuminating OLED screen uses less power than any other display technology.