Colors are dark.
Symptom
Brightness, Contrast and Backlight are set high when you first open the product.
So you might feel the color is too deep for
you.
If
the Picture Mode is set as Vivid, it displays deep color.
You can select the mode you want in the Picture Mode.
Different Picture Mode is selected depending on digital/analogue signal, external input, or component so you need to set it(brightness/resolution) in accordance with the input mode.
※ Setting procedure may vary by model.
How to fix
Non-Smart TV
MENU → PICTURE → Picture Mode → Standard
※ If it is still deep or dark under standard mode, adjust “color density”.
[SMART]→[SETTINGS]→[PICTURE]→[Picture Mode]→[Standard]
※ If it is still deep or dark under standard mode, adjust “color density”.