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OLED77W7V

Key Features

  • Best of the Best at CES 2017
  • Simplicity. Perfection.
  • One with your wall
  • One design embraces all
  • The supreme image quality the world longs for
  • The premium cinema experience created just for you

Best of the Best at CES 2017

Winning over 40 awards – the biggest number in TV category, LG SIGNATURE OLED TV W came into the spotlight with its astonishing design and incredible performance.

* Engadget : From engadget, Jan 7th © 2017 AOL Inc.. All rights reserved.
* Reviewed.com : A trademark of Reviewed.com used under license.
* CES 2017 : The CES Innovation Awards are based upon descriptive materials submitted to the judges.
CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
* PCMag : © 2017 Ziff Davis, LLC. All Rights Reserved.

Simplicity. Perfection.

To focus on the very essence of TV, LG SIGNATURE OLED TV W removed all the elements that distract from viewing and listening.

One with your wall

Merged perfectly with the wall, shadow-free LG SIGNATURE OLED TV W is like a window to another world. Immerse yourself in a picturesque reality.

Learn more about the unique installation

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LG SIGNATURE OLED TV W looks more like artwork than a TV as it perfectly blends in with the wall.
Just follow the step-by-step guide to learn how to install.

*The product requires a cable connection between centerpiece and display. The cable may be visible depending on installation.

One design embraces all

Designed for those who recognize the value of truly premium audio. With up-firing speakers to enhance sound diffusion for smoother high-pitch and low-pitch audio.

The supreme image quality the world longs for

Perfect Color is revealed only on Perfect Black. Experience the unmatched picture quality created by OLED TV’s self-lighting pixels.

Learn more about Perfect Color on Perfect Black

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The revolutionary pixel dimming technology renders Perfect Black without any light leakage to offer a limitless contrast ratio. With Perfect Black, LG OLED TV brings out the marvelous wonders of Perfect Color. LG OLED TV offers over a billion of vivid colors generated by 10-bit panel

The premium cinema experience created just for you

With support for both Dolby Vision™ and Dolby Atmos®, LG OLED TV is the first TV of its kind. Experience premium cinema in the comfort of your home with the superior picture and sound quality.

Active HDR, unlike other conventional HDRs

LG OLED TV supports premium HDR content mastered by Dolby Vision™,
and is also compatible with generic HDR10 and HLG. LG’s Active HDR technology
optimizes HDR picture scene by scene for a life-like viewing experience.

Learn more about Active HDR with Dolby Vision

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LG OLED TV supports Dolby Vision™, the premium HDR format, as well as HDR10 and HLG. By applying exclusive scene-by-scene processing, LG OLED TV takes picture quality and viewing enjoyment to the next level.

Dolby Atmos®,bringing the cinema sound 2 your room

Dolby Atmos delivers each object’s unique sound
in three-dimensional space for full immersion.
However, when seen as digital content this changes.

Learn more about Dolby Atmos

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Dolby Atmos® transports you into the story with moving audio that flows all around you with breathtaking realism.

Dolby Atmos® is a surround sound system where the sounds move according to the objects of the video.
With the new LG OLED TV, the sounds seem to fly in all directions, up and down, left and right. It basically provides a 360 sound experience.

How will it match your lifestyle?

No more bulky designs of the past.
Presenting you with a new TV design that fits right in with your lifestyle.
















webOS 3.5 simple and fun to use

With the Magic Remote and uniquely refined webOS 3.5 launcher bar, dive into a limitless world of premium content from all of the most popular entertainment providers.

* webOS GUI may differ by country.
* Services are subject to availability, may require subscription and could vary across products and platforms. Internet connection required.
* Magic remote included in box with selected webOS TV models.

LG webOS 3.5, security you can trust

The security manager in webOS3.5, certified by UL Cybersecurity Assurance Program (CAP2900-1), provides a smart TV experience you can trust. It prevents the installation of unauthorized applications, hacking and leaks of privacy.

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