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Press Release

12/23/2013

LG ANNOUNCES AUDIO VIDEO LINEUP WITH MODERN SMART FEATURES AND EXPLOSIVE SOUND

With its Newest AV Products, LG Offers Breathtaking Sound, Enhanced Versatility and Stylish Aesthetics at CES 2014

LAB540W-SOUNDPLATE-NB5540-SOUNDBAR_NP8740-WIRELESS-AUDIO-SYSTEM-IN-SITU

Sydney, Dec. 23, 2013 - LG Electronics (LG) has globally announced that it will be showcasing its latest audio video lineup at the 2014 International Consumer Electronics Show (CES) in Las Vegas. The premium selection of products will include the latest iteration of the slim design SoundPlate (Model LAB540W), the convenient Wireless Audio System (Model NP8740), and the sleek, aesthetically striking Sound Bar (Model NB5540). These systems, along with a number of other head-turning products, are set to offer rich, deeply satisfying sound along with convenient smart connectivity features.

While the availability of the models that are being showcased at CES is yet to be determined for the Australian market, this represents an exciting development for consumers searching for quality sound solutions throughout their homes.

"TV screens may get the majority of consumers' attention in the showroom, but the unsung hero of great home entertainment is sound," said Lambro Skropidis, General Manager Marketing at LG Electronics Australia. "LG devotes a significant portion of TV research and development on the audio experience because we believe this will be the next battleground for winning the hearts and minds of home entertainment aficionados."

 

Delicious Sound, Beautifully Served

The LAB540W, better known as our new SoundPlate, is the latest innovation to be served up in the new LAB540W-SOUNDPLATE-WITH-SUBWOOFERcategory of slim audio devices to accompany today's flat screen TVs. Rising a mere 39.5mm above its base, this tasty slice of style is impressively space efficient and can be placed directly underneath certain 32- to 55-inch TVs. The new model is equipped with a robust 4.1 channel, 320 watt sound system and an external wireless subwoofer. This compact unit projects full-bodied audio in multiple directions, delivering an immersive, breathtaking auditory experience. In 2014, it's time for your TV to plate up!

The SoundPlate also serves as a connectivity portal and features a built-in 3D Blu-ray player along with LG Smart TV functionality, transforming a flat screen TV into a Smart TV with powerful sound performance. Additionally, customers can use a second screen device to wirelessly stream content to the LAB540W over a local Wi-Fi network or via Bluetooth®.

 

Streaming High Quality Music to Multiple Rooms

LG's Wireless Audio System, winner of a 2014 CES Innovation Award, gives users the power to  customise their own home NP8740-WIRELESS-AUDIO-SYSTEM-RIGHT-ANGLEaudio configurations. This is possible because the NP8740 runs the latest mesh network technology, which includes dual band Wi-Fi support (2.4/5GHz) to deliver high quality streaming music throughout the home. Each wireless speaker not only produces rich sound with clarity and depth, but also sends the sound out in multiple directions.

Several speakers can be set up in any combination of rooms, connecting an entire house under a single system. The embedded mesh network technology also makes it possible to choose between playing the same song throughout the home (Party Mode), or different songs through each speaker (Personal Mode). What's more, the NP8740 can connect to other audio systems for an integrated experience with greater output and control.

The Wireless Audio System allows digital audio collections to be accessed without a home network while a downloadable app turns a smartphone into an easy-to-use master control unit. The interface even lets users seamlessly stream audio from online sources. Overall clarity is enhanced by a dual-tweeter arrangement and 24 bit/192kHz sound quality.

 

Compelling Audio Sophistication in Minimalist Design

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LG's numerous Sound Bar options are complementary for a wide variety of TV sizes and styles. The NB5540, for instance, is a beautiful match for modern thin-bezel TVs thanks to its minimalist design and polished dark silver finish. A particularly stunning accompaniment to LG's premium flat screen TVs, the system features 4.1 channels and 320 watts of powerful output. Despite its low profile body, the NB5540 delivers rich audio thanks to two forward and two rear channel configuration. The unit also employs a Hi-Fi DAC and Analog Class D amp to provide HD audio quality, minimising the loss of detail and helping to produce clean, natural sound.

The NB5540 supports HDMI with Audio Return Channel (ARC), enabling it to connect to a TV with a single cable. The system is also Bluetooth® enabled, facilitating wireless audio streaming from smart devices with Bluetooth® capability such as an LG Smart TV or smartphone. The NB5540 can be wall-mounted or placed anywhere in the room, giving homeowners an array of installation options.

 

Winning Track Record

LG's audio visual products have a track record of winning awards and accolades. The Micro Audio System (Model CM3430) was an EISA 2013 Award recipient, the NB5530A Sound Bar was honored with a Red Dot Design Award and the NB4530A Sound Bar received an iF Design Award along with five stars from What Hi-fi for its excellent features and ease-of-use.

The 2014 lineup includes a number of other premium products to deliver convenient wireless connectivity and an unforgettable auditory experience. Visitors to LG's booth at CES 2014 (Las Vegas Convention Center, Central Hall #8204) from Tuesday, January 7 through Friday, January 10 will have the opportunity to see LG's newest Smart Blu-ray players, home theater systems, Pocket Photo 2.0 and the Mini AUDIO for themselves.

 

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Media Contacts:

For further information please contact australia@lg-one.com

 

LG Electronics Home Entertainment

The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players, video products, monitors, commercial displays, and security systems for consumer and commercial markets.  Key product areas include OLED, Ultra HD, LEDLCD, and Plasma TVs, LED/LCD monitors, home theatre systems, Blu-ray Disc™ players, audio components, video players, and plasma display panels. While focusing on creating feature-rich devices, the company pursues stylish designs and pushes technological boundaries to improve the home entertainment experience for consumers.

 

LG Electronics Australia

LG Electronics Australia is based in Sydney and is a subsidiary of LG Electronics, Inc, a global force and technology leader in consumer electronics, home appliances and mobile communications. In Australia, LG Electronics sells a range of stylish and innovative home entertainment productsmobile phoneshome appliancescommercial displaysair conditioning systems and solar energy solutions, all under LG’s “Life’s Good” mantra.

For more information, please visit LG.com.au, or connect with us on Facebook.com/LGAustralia

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