To properly experience our website, you will need to use an alternate browser or upgrade to a newer version of internet Explorer (IE9 or greater).

The website utilizes responsive design to provide convenient experience that conforms to your devices screen size. In order to get the best possible experience our LG.COM website please follow below instructions.

If you’re using Internet Explorer 8 or earlier, you will need to use an alternate browser such as Firefox or Chrome or upgrade to a newer version of internet Explorer (IE9 or greater).

If you’re using Internet Explorer 9 and higher, turn off your Internet Explorer browser’s “Compatibility View settings” by following steps below:

  • Right click at the top of your browser and make sure the “Menu Bar” option is selected
  • Select “Tools” from the menu bar and then select “Compatibility View settings”
  • In the pop-up menu uncheck all three boxes and click “Close”
  • Your browser window will automatically refresh and you’ll be ready to go
Skip to Contents Skip to Accessibility Help

COMING SOON - LG SIGNATURE OLED TV W - 4K HDR Smart TV - 77" Class (76.7" Diag)

  • OLED77W7P

Key Features

  • Picture-on-Wall
  • Perfect Black & Cinematic Color
  • Active HDR with Dolby Vision™
  • Wide Viewing Angle

Simplicity. Perfection.

Best of Innovation Awards Honoree at CES 2017, the LG SIGNATURE OLED TV W features a "Wallpaper" design so impossibly thin and light that it attaches to the wall, while delivering unbelievable color and contrast, plus active HDR with 4K resolution.

One with your wall

Yes, it really is a television. Discover a TV so thin and light that the screen attaches directly to the wall. LG’s radical new Picture-on-Wall esthetic uses the most advanced OLED technology yet to achieve this first-of-its-kind design.

Perfect black for lifelike image reproduction

LG OLED pixels create their own light, and can switch off to achieve truly perfect black levels with zero light bleed, providing the foundation for displaying the lush, vibrant color that only LG OLED TV can deliver.

See. Hear. Spectacular.

The fusion of advanced image and sound transforms your TV into an entertainment powerhouse. LG OLED TV is the first TV of its kind that brings both Dolby Vision™ and Dolby Atmos® together.

Active HDR, unlike
other conventional

Active HDR analyzes and optimizes HDR10 content scene-by-scene for an even more striking, more breathtaking High Dynamic Range experience. It also supports Dolby Vision™ as well as the new backward-compatible HLG HDR standard, assuring compatibility with the most HDR content from streaming.

Dolby Atmos® brings cinema sound to your room

From state-of-the-art theaters to the home: With Dolby Atmos®, sounds can move anywhere, including above the listener for the ultimate in surround audio. Discover Dolby Atmos (on select titles) through the TV speakers, or pass through to a compatible home theater system for the full experience.

Wide Viewing Angle

Rather than force viewers to crowd into the narrow LCD "sweet spot" position for optimal picture quality, the cinematic color and Infinite contrast of LG OLED TV hold up even from wide angles, so now everyone on the couch will have an ideal viewing experience.

Diagonal Class 77 inches
Diagonal Size 76.7 inches
Resolution 3840 x 2160
Display Type OLED
Display Format 4K UHD 2160p
HDMI Port(s) 4 (HDCP 2.2)
Other Input(s) 3 USB, 1 RF In (Antenna/Cable), 1 Composite In, 1 Component In, 1 Ethernet, 1 Optical, 1 RS232C (Mini Jack)
Smart TV Operating System webOS 3.5
Speaker System 4.2 Channel
Other Features Picture-On-Wall, Active HDR with Dolby Vision™, Perfect Black, Cinematic Color, Billion Rich Colors, Ultra Luminance, Pixel Level Dimming
ULTRA HD (3840x2160) Yes
Active HDR with Dolby Vision™ Yes
HDR Effect Yes
Perfect Black Yes
Cinematic Color Yes
Wide Viewing Angle Yes
Billion Rich Colors Yes
ULTRA Luminance Yes
4K Upscaler Yes
Pixel Level Dimming Yes
webOS 3.5 Yes
Magic Remote Control Included
Natural Voice Recognition Yes
Universal Control Capability Yes
LG Content Store (App Store) Yes
Full Web Browser Yes
Channel Plus Yes
Screen Share Yes
Content Share Yes
Speaker System 4.2 Channel
Output Power 60W
Dolby Atmos Yes
Dolby Atmos Decoder Yes
DTS Decoder DTS-HD
Surround Mode OLED Surround
Hi-Fi Audio Yes
Wireless Sound Sync Yes
Wi-Fi® Built-In 802.11ac
Wi-Fi® Direct Yes
IP Control Yes
Simplink (HDMI CEC) Yes
HDMI 4 (HDCP 2.2)
RF In (Antenna/Cable) 1
Composite In 1
Component In 1
Ethernet 1
Optical 1
RS-232 (mini jack) 1
Power Supply (Voltage, Hz) 120Vac 50-60Hz
Standby Mode Less than 0.5W
Display (WxHxD) 67.8" x 38.9" x 0.2"
AV Box (WxHxD) 57.5" x 3.3" x 8.2"
Shipping (WxHxD) 75.1" x 13.0" x 48.1"
Display Weight 27.1 lbs
AV Box Weight 28.0 lbs
Shipping Weight 108.6 lbs
UPC 719192610972

What People Are Saying

Rated 4 out of 5 by from Awesome Quality Bought it a few months ago & I am very satisfied with the quality
Date published: 2017-02-14
Rated 2 out of 5 by from Opting for a 2016 3D model instead of this one I bought the 55" 1080p curved OLED specifically for the 3D, which was totally free of ghosting and my favorite consumer electronic product I ever bought. I opted for the LG 55" 1080p passive 3D OLED over 65" 4K active LED screens not just because the OLED was the most beautiful TV image I'd ever seen, but the 3D left all competitors in the dust. I'm with Manochism on the disappointment and disagree entirely with Kyleplier's response. Admittedly it's a niche market, but for those of us out there who are major fans of stereoscopy, this ain't no gimmick. Of the dozens of friends who have watched 3D movies in my living room, nobody ever complained about eyestrain. 3D is WAY more popular in Germany and the Pacific Rim countries, so I expect TV manufacturers will keep serving those markets for a few years, but it looks like 3D TVs are clearly about to get crazy expensive to acquire within the USA. I was going to wait a few months for a newer model before upgrading to LG's 65" 4K, but as a guy with a collection of 120+ 3D Blu-rays who plans on buying more in the future, I'd better grab a 2016 model this weekend while I still can. I can accept that I'm part of an oddball niche that's too small to be commercially viable, but I'm still bummed that LG hasn't continued to champion 3D technology as they have so far.
Date published: 2017-01-25
Rated 4 out of 5 by from What I have been waiting for ! Except for .. I had the opportunity to check out at CES. Can't ask for much more. The additional brightness was a great improvement. Most that want to buy this product already have a great sound system. The "sound/power/connection bar" is a big thumbs down. I am hoping that there will be a wallpaper with a "connection box" model. if so I will be 1st in line!
Date published: 2017-01-21
Rated 1 out of 5 by from A downgrade Removal of 3D technology shows that LG is going backwards rather than forwards.
Date published: 2017-01-21
Rated 4 out of 5 by from I'd love this ! I'd love this TV? As someone who is house bound, I could find myself watching movies more often. Though, I don't use 3D as it causes seizures. The web Browsing is an awesome feature? Removing some of the fluff to reduce cost would be dynamic.
Date published: 2017-01-18
Rated 4 out of 5 by from Why the short ribbon cable? I love the overall design and the picture quality. Fantastic TV!!!!! However, from an installation standpoint, I think LG missed the mark. Putting a giant sound bar on the wall below the TV kind of defeats the purpose of the ultra flat display on the wall. Why not offer a long ribbon cable to run to a remote location, and/or a small connection hub box that can be hidden behing the TV in the wall, or remotely located? Seems to me that most people that will spend the money to purchase one of these sets, will also most likely have a surround system in place and not have the need for the included sound bar.
Date published: 2017-01-11
Rated 4 out of 5 by from Looks Great, Does it Sound Great I am in the process of purchasing an LG OLED TV, but might hold off for this one. My only concern is that I don't like the sound bars, as they simply can't produce the same quality of sound that separate speakers can produce. What would the setup look like for those that prefer an actual surround sound experience using separate speakers? With all the connections and processing looking like it is being done within the guts of the included soundbar, it would seem like you are forced to use the soundbar. That being said, this is quite exciting to see how thin they have gotten a TV. This is what were shown over a decade ago, and now it is reality. Can't wait to see what we are going to have in another 10 years.
Date published: 2017-01-11
Rated 4 out of 5 by from Great OLED BUT Needs 55inch version. 3D would be nice, but not need. I wish this would come with a version without the sound bar and just the inputs and outputs to make a lower price point. Plus most people buying this would likely have a Surround system or will save up for one, I know I will. Hope you fixed black crush more & Reduced Burn-in. I hope you also reduced the Input lag & motion judder. For Hardcore Gamers & Movie watchers like me. Keep up the good work!
Date published: 2017-01-11
  • y_2017, m_2, d_19, h_6
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_14
  • loc_en_US, sid_MD05790609, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_lg
  • bvseo_sdk, java_sdk, bvseo-
  • CLOUD, getReviews, 5ms

We're here to support you with our product.

View OLED77W7P Product Support

Contact us for any purchasing inquiries.


Ask your questions. Share your answers.
Please first review the detailed product information and help guides in the Product Support section for this product prior to posting a question.

What is the price going to be for the 77 and the 65?

Asked by: Hawk Powerz
Hi Hawk. Thank you for your interest in the LG E7 OLED 4K HDR Smart TV - 65" Class (64.5" Diag), Model # OLED65E7P and the LG SIGNATURE OLED TV W - 4K HDR Smart TV - 77" Class (76.7" Diag), Model # OLED77W7P. The LG E7 OLED 4K HDR Smart TVs are currently in production and we will not have complete specifications on them until that is finalized. At that time, LG will make an announcement on the pricing and the release dates. Thank you for your patience and understanding...^IFV
Answered by: LGJoel
Date published: 2017-02-17

Hi I would like to know when this tv will be on market and how much it cost and if we can preorder the tv  Thanks 

Asked by: Pat 4K
Hi Pat 4K. Thank you for your interest in the LG LG SIGNATURE OLED TV W - 4K HDR Smart TV - 77" Class (76.7" Diag), Model # OLED77W7P. This TV is currently in production and we currently do not have any information on when it will be released nor on its pricing. Once the logistics have been worked out, if it can be pre-ordered, LG will make an announcement on where it can be pre-ordered from and on its release date and its pricing.Thank you for your patience and understanding...^IFV
Answered by: LGJoel
Date published: 2017-02-17

What is the leg base

Asked by: TMelin63
We appreciate your interest in this television. This model is the “Wall Paper” design, which suggests that it requires a wall-installation. It has no leg base available.
Answered by: NeilE
Date published: 2017-02-15

What is the proper of the "sound bar" for the OLED W7 TV?

Asked by: ACameron
The W7P comes with an ATMOS soundbar out of the box. It acts as your input hub with a special cable running up to the TV to allow the sound and video to transfer through.
Answered by: ABFisher93
Date published: 2017-02-11

Does it have "passive 3D"?

Asked by: Antony 1234567
Our offices, in the United States, do not have product parts information for Greece. In order to obtain such information, it is recommended to check our subsidiary’s website, at
Answered by: NeilE
Date published: 2017-02-08

Hi, I have a Question, does the new W series has weight of 27.1 lb (12 Kg)? isn't it 2.71? So how does that stick to wall with that much weight? Thanks 4 your regard.

Asked by: behy
Lol, lg has a video up on YouTube that explains it all.
Answered by: Derie oled fan 4 life
Date published: 2017-01-31

Can this system be connected to a Bose Lifestyle 650 Via HDMI ARC for a full surround experience?

Asked by: simi1976
Although the specifications for the LG 4K HDR Smart TV - 65" Class (64.5" Diag), feature an Model # OLED65W7P do not indicate it, it will have an HDMI ARC port which can determine which audio formats are understood by the ARC receiver. The OLED65W7P and 2017 LG OLEDS are the first Tvs that will support Dolby Atmos® which can enjoyed through the TV's speakers or passed through to to a compatible home theater system for the full experience...^IFV
Answered by: LGJoel
Date published: 2017-02-07

Where's the 3D ?

Asked by: 3DFan63
We appreciate your interest in this television. A 3D feature has not been added to this particular TV model. According to our records, 3D has currently not been included in any of our 2017 models.
Answered by: NeilE
Date published: 2017-02-16
  • y_2017, m_2, d_19, h_11CST
  • bvseo_bulk, prod_bvqa, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_47
  • loc_en_US, sid_MD05790609, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_lg
  • bvseo_sdk, java_sdk, bvseo-
  • CLOUD, getContent, 5ms