To properly experience our website, you will need to use an alternate browser or upgrade to a newer version of internet Explorer (IE9 or greater).

The website utilizes responsive design to provide convenient experience that conforms to your devices screen size. In order to get the best possible experience our LG.COM website please follow below instructions.

If you’re using Internet Explorer 8 or earlier, you will need to use an alternate browser such as Firefox or Chrome or upgrade to a newer version of internet Explorer (IE9 or greater).

If you’re using Internet Explorer 9 and higher, turn off your Internet Explorer browser’s “Compatibility View settings” by following steps below:

  • Right click at the top of your browser and make sure the “Menu Bar” option is selected
  • Select “Tools” from the menu bar and then select “Compatibility View settings”
  • In the pop-up menu uncheck all three boxes and click “Close”
  • Your browser window will automatically refresh and you’ll be ready to go
Skip to Contents Skip to Accessibility Help

LG SIGNATURE OLED TV W - 4K HDR Smart TV - 77" Class (76.7" Diag)

  • OLED77W7P

Key Features

  • Picture-on-wall
  • Intense Color on Perfect Black
  • Active HDR with Dolby Vision™
  • Dolby Atmos®

The Art of Essence

LG SIGNATURE stays true to the essence, delivering a new sense of life for the most discerning individual.


Simplicity. Perfection.

Bring home the ultimate expression of cinema-quality experience that was awarded Best of the Best at CES 2017.

So thin and light it attaches directly to the wall

So stunning. So simple. Picture-on-Wall design allows the television to lay virtually flat so it seems blend with the wall and disappear, only possible with the uniquely efficient technology of LG OLED TV. Beautiful on or off, it is the purest form a television can take and the ultimate in minimalism.

Learn more about the design


One design embraces all

Designed for those who recognize the value of truly premium audio. With up-firing speakers to enhance sound diffusion for smoother high-pitch and low-pitch audio.

Disclaimer: Not pictured – Included TV-to-AV Box cable is required for TV operation. Please consult with your local installer for proper installation.

Intense Color
on Perfect Black

With the same picture quality as the Wallpaper TV, every OLED in the 2017 lineup delivers perfect black for colors to come alive against. LG OLED pixels are what make it all possible, each turning on and off individually for truly infinite contrast.

Dolby Vision™ and Dolby Atmos®. True Home Cinema.

LG OLED TV is the ultimate expression of a cinema-quality experience in the home. Premium content achieves the pinnacle of picture quality thanks to Active HDR with Dolby Vision™. The Dolby Atmos® audio is just as impressive, surrounding the audience as in the most advanced theaters.


Dolby Atmos® is a surround system where the sounds move according to the objects of the video. With the new LG OLED TV, the sounds seem to fly in all directions, up and down, left and right. It basically provides a 360 sound experience.

Bring Big Screen Sound to the Living Room

Straight from state-of-the-art theaters to the home, Dolby Atmos® creates sound that can appear to come from anywhere. Crickets all around. Explosions from above. A villain laughing behind. With LG OLED TV, audio becomes an incredibly realistic, immersive experience.

Learn more about Dolby Atmos


Dolby Atmos® transports you into the story with moving audio that flows all around you with breathtaking realism.

Enjoy the most HDR content

From brilliant brights to deepest darks, LG OLED TV offers the ultimate expression of high dynamic range. Unlike some other 4K televisions, LG OLED TVs support Dolby Vision™, optimizing the picture scene-by-scene, as well as the new HLG HDR standard so viewers get more options for premium content.

Learn more about Active HDR with Dolby Vision


LG OLED TV supports the premium HDR, Dolby Vision™ favored by renowned filmmakers from all over the world. LG OLED TV not only delivers Dolby Vision, but also offers compatibility with other HDR formats such as HDR10 and HLG.

LG OLED TV supporting premium HDR Dolby Vision™, processes Dolby Vision’s dynamic metadata* within each frame, to present the intended vision of the director in your very own living room. HDR10 and HLG are rendered by LG OLED TV’s exclusive processing. By applying dynamic data produced by LG TV processing on a scene-by-scene basis, all types of content is displayed with improved HDR quality.

The compatibility for HDR playback may vary by the format and country.
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Dolby Vision is a trademark of Dolby Laboratories.
Dolby Access features clips of feature-length films to showcase capabilities.

Gorgeous picture no matter how you look at it

From the front or from the side, every seat in the TV room gets a clear, vibrant picture without washed-out tones. The unique design of LG OLED TV assures that any view is a great one, not just for those in the center.

webOS 3.5 Smart TV

Queue up movies, TV shows, online content and more from top content providers then toggle between them with an impressively intuitive interface. Armed with the Magic Remote, seeing old and new favorites in cinematic LG OLED quality is as easy as a flick of the wrist and the press of a button.

Please check with content providers for required bandwidth to stream videos. Smart service on product is subject to change. Some apps that appear on the screen image may not be pre-installed; Internet connection is required for download.

Breathtakingly Detailed

Take a closer look at the features that set LG OLED apart from every other television.

Picture Perfect Options

Discover the entire line of LG OLED TVs that deliver a truly cinematic experience.

See More Color and Savings

Bring home a priceless viewing experience.

The Balance of Power

The 77-inch class LG SIGNATURE OLED TV W was tested by UL for surge immunity up to 4,000 volts, four times the standard. The UL verification ensures this product has surge immunity.

Diagonal Class 77 inches
Diagonal Size 76.7 inches
Resolution 3840 x 2160
Display Type OLED TVs
Display Format 4K UHD 2160p
HDMI Port(s) 4 (HDCP 2.2)
Other Input(s) 3 USB, 1 RF In (Antenna/Cable), 1 Composite In, 1 Ethernet, 1 Optical, 1 RS232C (Mini Jack)
Smart TV Operating System webOS 3.5
Speaker System 4.2 Channel
Other Features Picture-On-Wall, Active HDR with Dolby Vision™, Dolby Atmos®, Perfect Black, Cinematic Color, Billion Rich Colors, Ultra Luminance, Pixel Level Dimming
ULTRA HD (3840x2160) Yes
Active HDR with Dolby Vision™ Yes
HDR Effect Yes
Perfect Black Yes
Cinematic Color Yes
Wide Viewing Angle Yes
Billion Rich Colors Yes
ULTRA Luminance Yes
4K Upscaler Yes
Pixel Level Dimming Yes
webOS 3.5 Yes
Magic Remote Control Included
Natural Voice Recognition Yes
Universal Control Capability Yes
LG Content Store (App Store) Yes
Full Web Browser Yes
Channel Plus Yes
Screen Share Yes
Content Share Yes
Speaker System 4.2 Channel
Output Power 60W
Dolby Atmos Yes
Dolby Atmos Decoder Yes
DTS Decoder DTS-HD
Surround Mode OLED Surround
Hi-Fi Audio Yes
Wireless Sound Sync Yes
Wi-Fi® Built-In 802.11ac
Wi-Fi® Direct Yes
IP Control Yes
Simplink (HDMI CEC) Yes
HDMI 4 (HDCP 2.2)
RF In (Antenna/Cable) 1
Composite In 1
Ethernet 1
Optical 1
RS-232 (mini jack) 1
Power Supply (Voltage, Hz) 120Vac 50-60Hz
Standby Mode Less than 0.5W
Display (WxHxD) 67.8" x 38.9" x 0.23"
AV Box (WxHxD) 57.5" x 3.3" x 8.2"
Shipping (WxHxD) 75.1" x 48.1" x 13.0"
Display Weight 27.1 lbs
AV Box Weight 28.0 lbs
Shipping Weight 108.6 lbs
UPC 719192610972

What People Are Saying

Rated 5 out of 5 by from Best TV Ever!!! The picture is amazing!! The Dolby Atmos soundbar fills the room with sound. I have watched several 4K streams and continue to be blown away with the picture quality and sound. Looking forward to purchasing an LG UHD 4K Blu-ray player to see its full potential.
Date published: 2018-02-14
Rated 5 out of 5 by from The best TV, will wow all your guests This TV really is the best on the market... My prior TV was a 65" curved LG OLED which I mounted in my bedroom, and this Wallpaper version has significantly improved contrast, brightness, and software. A few things to keep in mind... It is rather challenging to install, largely because not many people buy these, so make sure you oversee the process to prevent damage. Make sure you cut a slit in your wall right where the ribbon cable will be positioned otherwise you will get a slight bulge at the bottom center of the TV. Other than setup, this TV is without peer and I cannot recommend it more highly.
Date published: 2018-02-12
Rated 4 out of 5 by from Great over all It’s a great tv I love the colors on it and I love how thin it is but the price is really high, I understand why it is but still.
Date published: 2018-02-02
Rated 5 out of 5 by from pp very cheap cheap cheap cheap cheap cheap cheap cheap very good
Date published: 2018-01-17
Rated 5 out of 5 by from My new TV This TV rocks! I ove all the features and watch TV and listen to music and shows more than I ever did before.
Date published: 2017-12-21
Rated 5 out of 5 by from Best 4K OLED TV on the market I feel really bad for everyone who has been fooled by the letters QLED by other companies. There is nothing like OLED by LG. The only thing I’m missing is the 3-D which I have already but would like it in this model. Please update the software to make it 3-D
Date published: 2017-12-13
Rated 5 out of 5 by from BEST PRICE EVER This is the best TV ever, the best thing about it is the price, my old TV cost the same amount as my car, now that i found this TV with that cheap price tag, I couldn't be more happy.
Date published: 2017-11-20
Rated 5 out of 5 by from Amazing TV best picture ever We purchased 2 months ago and love the picture quality, sound and how it looks on the wall. It has plasma quality and is thinner than a new phone!
Date published: 2017-11-13
  • y_2018, m_2, d_18, h_24
  • bvseo_bulk, prod_bvrr, vn_bulk_2.0.7
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_42
  • loc_en_US, sid_MD05790609, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_lg
  • bvseo_sdk, java_sdk, bvseo-
  • CLOUD, getReviews, 4ms

We're here to support you with our product.

View OLED77W7P Product Support

Contact us for any purchasing inquiries.


Ask your questions. Share your answers.
Please first review the detailed product information and help guides in the Product Support section for this product prior to posting a question.

How is the tv mounted? Does it come with a mount?

Asked by: John66
Please see the back of the owner's manual, found in the link provided, to see the install information. ^AC
Answered by: Amber C
Date published: 2018-02-06

Which model(s) can I connect as many TVs as I'd like, and they seamlessly make one huge display?

Asked by: MiscExpert
You can connect as many LG SIGNATURE OLED TV W - 4K HDR Smart TV - 77" Class (76.7" Diag), Model # OLED77G7P TVs or any other TV as you like but you will need a Video Wall Controller or standard workstation class hardware that you can connect to each TV. Once set up, you would need to go into the video card drivers and set up a mosaic mode to span across the screens for each machine and each row of TVs will be one complete desktop set up. You will then need to go into your master machine to let it know how to set up the cluster. You can put in a bezel compensation and treat the while wall as one image. Video Wall Controllers are professional equipment and some will allow you to control from 1 to 100 screens with just 1 standar PC...^IFV
Answered by: LGJoel
Date published: 2018-01-19

This tv is 120 refresh rate. So how much is the trumotion.

Asked by: Mercer
Trumotion is a technology that enhances refresh rates, backlight scanning, and motion/frame interpolation that applies primarily to LCD and LED/LCD TVs. The LG SIGNATURE OLED TV W - 4K HDR Smart TV - 77" Class (76.7" Diag), Model # OLED77G7P and all other OLEDS have a response time that is at least a thousand times faster than LED LCDs and handle motion processing differently using a sample-and-hold technology...^IFV
Answered by: LGJoel
Date published: 2018-01-17

Power supply says its 120vac will it work on countries that use 220 voltage?

Asked by: Tedi
Hi Tedi. As you correctly point out, the power rating for this LG LG SIGNATURE OLED TV W - 4K HDR Smart TV - 65" Class (64.5" Diag), Model # OLED65W7P is 120Vac 50-60Hz. Unless you want your own July 4th fireworks display complete with all the sparks and explosions, you definitely cannot plug this into a 220-240V outlet!...^IFV
Answered by: LGJoel
Date published: 2018-01-12

Because the TV is so thin, it bent (curved) when the man lifted up the corner in the video.  Can you set this up as a curved TV?  And how much of a curve?

Asked by: Terry50
The LG SIGNATURE OLED TV W - 4K HDR Smart TV - 65" Class (64.5" Diag), Model # OLED65W7P is not designed to be set up as a curved TV...^IFV
Answered by: LGJoel
Date published: 2018-01-13

How does the back of the TV being close to a window effect the operation. It does not get hot. It is an OLED  65”

Asked by: Harry 80
The LG SIGNATURE OLED TV W - 4K HDR Smart TV - 65" Class (64.5" Diag), Model # OLED65W7P has an Operating Temperature of 0 °C to 40 °C (32 °F to 104 °F) and an Operating Humidity of less than 80%. Regrettably, there is no way of knowing how the back of the TV being close to a window will affect its operation, but as long as it stays within the aforementioned operational temperatures and humidity levels, it should function normally...^IFV
Answered by: LGJoel
Date published: 2018-01-09

How do you connect the OLED tv to an Echo

Asked by: Tdawg
To control your LG SIGNATURE OLED TV W - 4K HDR Smart TV - 65" Class (64.5" Diag), Model # OLED65W7P with the Amazon Echo, you will need the AnyMote Home Hub, and the Anymote Smart Universal Remote App for iOS or Android and your smartphone or tablet. You may want to contact the manufacturer for your Amazon Echo or refer to its instruction manual for details on how to use the AnyMote - Smart Universal Remote app. ...^IFV
Answered by: LGJoel
Date published: 2018-01-05

Why is this falsely labeled 4K when it is not 4096x2160? UHD≠4K.

Asked by: Jjhhggff
UHD, or ultra-high-definition television, is the 4K standard for television and computer monitors. UHD is also called 2160p as it has a resolution of 3840 × 2160.. UHD is used in consumer television and other media, e.g. video games. DCI 4K which has a resolution of 4096 × 2160 pixels is only used in the film and video production industry and not for television. ^AC
Answered by: amber
Date published: 2018-02-16
  • y_2018, m_2, d_18, h_24CST
  • bvseo_bulk, prod_bvqa, vn_bulk_2.0.7
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_108
  • loc_en_US, sid_MD05790609, prod, sort_[SortEntry(order=LAST_APPROVED_ANSWER_SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_lg
  • bvseo_sdk, java_sdk, bvseo-
  • CLOUD, getContent, 3ms