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The 3rd Generation α7 processor which learned a lot of content recognizes the quality of original source and optimizes the contents.
AI Picture
The 3nd generation α7 Intelligent Processor recognizes the quality of the original content and optimizes the clarity and sharpness by removing noise. The result is crisp, higher quality visuals.
Auto Genre Selection
The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.
Auto Genre Selection
The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.
Auto Genre Selection
The processor analyzes the type of content—movies, sports, animation, or standard—and automatically adjusts the picture and sound to best suit the genre.
*Supported only for Dolby Vision content.
*Supported only for Dolby HDR content.
*The sound is automatically adjusted only when the AI Sound feature is on.
*Supported only for Dolby HDR content.
*The sound is automatically adjusted only when the AI Sound feature is on.
AI Brightness Control
A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth.
AI Sound
The 3rd generation α7 Intelligent Processor optimizes sound by genre by analyzing audio sources depending on content type.
Virtual 4.0 Up-mix
The AI algorithm up-mixes two-channel sound to convincingly mimic 4.0 surround sound, enhancing the quality for a better listening experience.
Adaptive Sound Control
Whatever you're watching—dramas, sports, movies, news, or music—the processor recognizes it and optimizes the sound for that specific content type. Newsreaders' voices will be clearer, and movie sound effects will be more vivid.
AI Acoustic Tuning
The size of the room, the position of the TV, and where you're sitting are detected through the magic remote. The processor then tunes and balances the sound to fit your space.
