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98 Inch LG UHD AI UT90 4K Smart TV 2024

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98 Inch LG UHD AI UT90 4K Smart TV 2024
Where to Buy
The images used in the product overview below are for representative purposes. Refer to the image gallery at the top of the page for an accurate representation.
A vibrantly colored, square-shaped tunnel getting gradually narrower towards the back, displayed on an LG TV. A vibrantly colored, square-shaped tunnel getting gradually narrower towards the back, displayed on an LG TV.

Expand your view of every clear detail

All-new Ultra HD brings vibrancy to every color on a breathtakingly large display.
*Screen image simulated.
Super Ultra Big Screen

Immerse deeper on the biggest LG TV

A child is standing in front of a large TV displaying an image of two elephants, one adult and one baby, walking in a grassy field. A child is standing in front of a large TV displaying an image of two elephants, one adult and one baby, walking in a grassy field.
Experience the action in lifelike scale and detail on an ultra-big LG TV for a richer, more captivating view.
*Screen image simulated.
alpha 8 AI Processor 4K

Astonishing intelligence elevates your UHD experience

Find out More
LG's alpha 8 AI Processor 4K with orange light emanating underneath, and colorful circuit board lines branching off the AI Processor. LG's alpha 8 AI Processor 4K with orange light emanating underneath, and colorful circuit board lines branching off the AI Processor.
Our alpha 8 AI Processor 4K auto-optimizes audio and picture on the biggest UHD display, for incredible scale that always looks sharp.
*Screen image simulated.
AI Customization

Syncs with how you watch

LG TV mounted on a wall in a living room with a guitar player shown on the screen. Concentric circle graphics representing sound waves. LG TV mounted on a wall in a living room with a guitar player shown on the screen. Concentric circle graphics representing sound waves.
AI Acoustic Tuning

The optimal audio fits your space

The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics.
LG TV and LG Soundbar in a modern living space in daytime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

Day

LG TV and LG Soundbar in a modern living space in nighttime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

Night

LG TV and LG Soundbar in a modern living space in daytime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

Day

LG TV and LG Soundbar in a modern living space in nighttime. The screen image of the aurora borealis is displayed with the ideal brightness levels.

Night

  • Intelligence that's bright in any light

    Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.

AI Picture Pro

Every frame feels authentically lifesize

AI Super Upscaling for Ultra Big Screen

AI maintains sharpness across the big screen

AI Super Upscaling enhances content to fit the ultra-large display perfectly and look astonishingly crisp.
A woman crouching outside on a sunny day in front of trees and a blue sky in yard, pixelated image. Tone mapping and expression enhancer effect go over the woman, making the area brighter. The backdrop then gets scanned, making the background brighter. A woman crouching outside on a sunny day in front of trees and a blue sky in yard, pixelated image. Tone mapping and expression enhancer effect go over the woman, making the area brighter. The backdrop then gets scanned, making the background brighter.
*98 inches on UT90 feature AI Picture Pro and AI Super Upscaling.
**AI Picture Pro will not work with any copyright-protected content on OTT services.
***Image quality of upscaled content will vary based on the source resolution.
AI Sound Pro

Hear sound as immersive as the screen

Fill your space with true-to-life

Hear every breath and beat, as the 9.1.2 virtual surround sound system fills your space with rich, soundstage quality audio.

LG TV as sound bubbles and waves emit from the screen and fill the space. LG TV as sound bubbles and waves emit from the screen and fill the space.

Impactful sound resonates

AI processor refinements give your sound a dynamic boost packed with power.

Impactful sound resonates Impactful sound resonates

Sound suits whatever you watch

Adaptive Sound Control balances the audio according to the genre in real-time for rich clarity.

LG TV showing musicians performing, with bright circle graphics around the space. LG TV showing musicians performing, with bright circle graphics around the space.
*Screen images simulated.
**Must be activated through the sound mode menu.
***Sound may vary according to the listening environment.
HDR10 Pro

Illuminate the finest details on the largest screen

Immerse in a realm where colors radiate more intensely and brightness is adjusted for a sharply defined picture, achieved by HDR10 Pro.
A split-screen close-up image of a man's face is shown in a purple-tinged, shadowy room. On the left, "SDR" is shown and the image is blurry. On the right, "HDR10 Pro" is shown and the image is clear and sharply defined. A split-screen close-up image of a man's face is shown in a purple-tinged, shadowy room. On the left, "SDR" is shown and the image is blurry. On the right, "HDR10 Pro" is shown and the image is clear and sharply defined.
*HDR10 Pro is a technology developed by LG Electronics based on the standardized picture quality of standard 'HDR10'.
Cinema Screen

Maximize the view with a slimmer bezel

Achieve edge-to-edge immersion with a sleek bezel for a wider, fuller cinematic experience.
Two whales swim in a bluish galaxy among planets. The video slowly zooms out to reveal an LG UHD TV in a cozy living room. Two whales swim in a bluish galaxy among planets. The video slowly zooms out to reveal an LG UHD TV in a cozy living room.
*Screen image simulated.
**UT90 comes in a maximum of 98 inches.
webOS 24

Personalize your big screen experience

Enjoy TV made to match you with customization features like My Profile, AI Picture Wizard, AI Concierge, and Quick Card.
FIND OUT MORE
A close-up of an LG TV screen showing the buttons Home Office, Game, and Music over a banner for Masters of the Air zooms out to show the TV mounted on a wall in a living room. The following logos are displayed on the TV screen in the image: LG Channels, Netflix, Prime Video, Disney TV, Apple TV, YouTube, Spotify, Twitch, GeForce Now and Udemy. A close-up of an LG TV screen showing the buttons Home Office, Game, and Music over a banner for Masters of the Air zooms out to show the TV mounted on a wall in a living room. The following logos are displayed on the TV screen in the image: LG Channels, Netflix, Prime Video, Disney TV, Apple TV, YouTube, Spotify, Twitch, GeForce Now and Udemy.
*Supported menus and apps may vary by country and be different upon release.
**Keyword recommendations vary according to the app and time of day and are only provided in countries that support NLP in their native language.
***Screen images simulated.
The webOS logo hovering in the center on a black background, and the space below is illuminated with the logo colors of red, orange, and yellow. The words "webOS Re:New Program" are below the logo. The webOS logo hovering in the center on a black background, and the space below is illuminated with the logo colors of red, orange, and yellow. The words "webOS Re:New Program" are below the logo.
webOS Re:New Program

Every year, a new TV for 5 years

It's always as fresh as new, even as we add new features and convenience.
*Smart features may be limited if the product is not sold through official distribution.
Five rectangles in different colors are staggered upwards, each labeled with a year from "webOS 24" to "webOS 28". Upward-pointing arrows are between the rectangles, labeled from "Upgrade 1" to "Upgrade 4". Five rectangles in different colors are staggered upwards, each labeled with a year from "webOS 24" to "webOS 28". Upward-pointing arrows are between the rectangles, labeled from "Upgrade 1" to "Upgrade 4".
With the webOS Re:New Program, customers can enjoy four upgrades over five years, ensuring a total of five webOS versions, including the current one at the time of purchase.
*The webOS Re:New Program supports a total of four upgrades over five years, the threshold is the pre-installed version of webOS, and upgrade schedule varies from month-end to year-start.
**Updates and the schedule to some features, applications, and services may vary by model and region.
***Upgrades available for 2023 include UHD and above models.

Your TV knows what you love

My Profile

With My Profile, you can easily create a profile for each member of the family. Everyone gets a personal home screen, with custom content recommendations.
An LG TV screen shows the My Profile display. In the top third, a banner for Tangible Wonders. Below the banner, the following buttons are displayed: Home Hub, Sports, Game, Accessibility, Home Office. Below the buttons, the following logos are displayed: LG Channels, Netflix, Prime Video, Disney+, Apple TV, YouTube, Spotify, Twitch, GeForce Now, and Udemy. Below the logos, 5 movie thumbnails are displayed under the text "Top picks for you". A cursor clicks on the initial 'S' in the top left corner. An LG Account drop-down menu opens and five names are displayed. The cursor clicks the second name as thumbnails and recommended contents on screen change. An LG TV screen shows the My Profile display. In the top third, a banner for Tangible Wonders. Below the banner, the following buttons are displayed: Home Hub, Sports, Game, Accessibility, Home Office. Below the buttons, the following logos are displayed: LG Channels, Netflix, Prime Video, Disney+, Apple TV, YouTube, Spotify, Twitch, GeForce Now, and Udemy. Below the logos, 5 movie thumbnails are displayed under the text "Top picks for you". A cursor clicks on the initial 'S' in the top left corner. An LG Account drop-down menu opens and five names are displayed. The cursor clicks the second name as thumbnails and recommended contents on screen change.

Quick Card

Just one click. Quick Card gets you to where you want in a second, whether that's your games hub, your favorite playlists, or your home office.
A cursor clicks on Sports and the screen fades into a Sports homepage with the text "Register your favorite team/player for more information about league standing, game schedules or any other updates," and "Popular league list." Five thumbnails are labeled as Soccer, Basketball, Baseball, Cricket, and Ice Hockey. The screen fades back, the cursor clicks on Game, and the screen fades into a Game homepage with the text "Immerse yourself in a game on the large screen. You can play games and check out the latest gameplay videos." The image shows buttons labeled Geforce NOW, Amazon Luna, Utomik, Blacknut, Boosteroid, and Recently played. The following logos are displayed: GeForce Now, Amazon Luna, Utomik, Blacknut, Boosteroid, YouTube, and Twitch. A cursor clicks on Sports and the screen fades into a Sports homepage with the text "Register your favorite team/player for more information about league standing, game schedules or any other updates," and "Popular league list." Five thumbnails are labeled as Soccer, Basketball, Baseball, Cricket, and Ice Hockey. The screen fades back, the cursor clicks on Game, and the screen fades into a Game homepage with the text "Immerse yourself in a game on the large screen. You can play games and check out the latest gameplay videos." The image shows buttons labeled Geforce NOW, Amazon Luna, Utomik, Blacknut, Boosteroid, and Recently played. The following logos are displayed: GeForce Now, Amazon Luna, Utomik, Blacknut, Boosteroid, YouTube, and Twitch.

AI Concierge

AI Concierge gets to know you through your search history, and recommends content and keyword presets including 'For you,' 'Recommended,' 'Trending now,' and 'Tips.'
An LG TV displays an image of a woman and a dog in a vast field. At the bottom of the screen, the text "Recommend new keywords every time you press the mic button on the remote control" is displayed next to a pink-purple circle graphic. Pink bars show the following keywords: Movies with dogs, Dog, Autumn, Relaxation, Friendship. In front of the LG TV, the LG Magic Remote is pointed toward the TV with neon purple concentric circles around the mic button. Next to the remote, a graphic of a finger pressing a button and the text "Short press" is displayed. An LG TV displays an image of a woman and a dog in a vast field. At the bottom of the screen, the text "Recommend new keywords every time you press the mic button on the remote control" is displayed next to a pink-purple circle graphic. Pink bars show the following keywords: Movies with dogs, Dog, Autumn, Relaxation, Friendship. In front of the LG TV, the LG Magic Remote is pointed toward the TV with neon purple concentric circles around the mic button. Next to the remote, a graphic of a finger pressing a button and the text "Short press" is displayed.
*Screen images simulated.
**Reduced or limited content may be shown depending on region and network connectivity.
***An unlimited number of profiles can be created however the home screen will only display up to 10 profiles.
****Supported features, menus, and apps above may vary by country and upon release.
*****For you keyword' in AI Concierge can only be provided in countries that support NLP in their native language.
******Keyword recommendations vary according to the app and time of day.
*******Always Ready feature is available with LG OLED M4, G4, C4, CS4, B4, QNED99, QNED90, QNED89, QNED85, and 86NANO80.
********Google Calendar service will be supported later this year.
A gallery featuring 6 images of hot air balloons in the sky are shown. Two images are selected. Next, a gallery featuring 6 images of people blowing bubbles appears. 2 more are selected. A black screen appears with a pink and purple loading icon. A mystical landscape appears, and refinements appear gradually from left to right. A gallery featuring 6 images of hot air balloons in the sky are shown. Two images are selected. Next, a gallery featuring 6 images of people blowing bubbles appears. 2 more are selected. A black screen appears with a pink and purple loading icon. A mystical landscape appears, and refinements appear gradually from left to right.

A picture tailored to your taste

Select your favorite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.
An LG Magic Remote with the middle circular button, as neon purple light emanates around the button to highlight them. A soft purple glow surrounds the remote on a black background. An LG Magic Remote with the middle circular button, as neon purple light emanates around the button to highlight them. A soft purple glow surrounds the remote on a black background.
Magic Remote

The magic is in your hands

Free yourself from the constraints of old-fashioned buttons. LG Magic Remote unlocks all the smart functionality of your LG TV with a click, scroll, or your voice.
*The functions and features in Magic Remote may vary by region and language.
An LG TV displays a movie, and the screen is divided so one half shows a movie and one side shows Spotify. The cursor clicks a button to bring up the Multi View settings panel and clicks the Live TV button, and the Spotify window changes to live sports coverage. An LG TV displays a movie, and the screen is divided so one half shows a movie and one side shows Spotify. The cursor clicks a button to bring up the Multi View settings panel and clicks the Live TV button, and the Spotify window changes to live sports coverage.
Multi View

Multiply your view, multiply your fun

When one screen isn't enough, split it into 2-4 segments. Use your TV as a dual monitor for your PC, or add more screen to search on the web and to watch in PiP at the same time.
*Screen images simulated.
**Picture and sound settings on both screens are the same.
***Support for 2 screen / 4 screen mode varies by model and country. (3&4 screen mode is available only with M4 and G4 series.)

Get total connectivity from your TV

Mobile Connectivity

See content from your iPhone or Android device on your LG TV screen effortlessly with Apple AirPlay and Chromecast built-in.
An LG TV mounted on a wall in a living room, displaying a lion and lion cub. A man sits in the foreground with a smartphone in his hand displaying the same image of lions. A graphic of three neon red curved bars is displayed just above the smartphone pointing toward the TV. An LG TV mounted on a wall in a living room, displaying a lion and lion cub. A man sits in the foreground with a smartphone in his hand displaying the same image of lions. A graphic of three neon red curved bars is displayed just above the smartphone pointing toward the TV.

Home Hub

Home Hub enables seamless control of your smart ecosystem from your TV, including mobile, soundbar, and IoT devices like smart lighting, Heating, ventilation, and air-conditioning, etc.
"A logo of LG ThinQ™, matter, and Apple Home. An LG TV mounted on a wall and an LG PuriCare™ Objet Collection 360° on the left. The TV displays Home Hub and a cursor clicks ""Air purifier"" and the LG PuriCare™ Objet Collection 360° is activated. " "A logo of LG ThinQ™, matter, and Apple Home. An LG TV mounted on a wall and an LG PuriCare™ Objet Collection 360° on the left. The TV displays Home Hub and a cursor clicks ""Air purifier"" and the LG PuriCare™ Objet Collection 360° is activated. "
*Screen images simulated.
**Apple, the Apple logo, Apple TV, AirPlay and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries.
***Support for AirPlay 2, HomeKit, Chromecast Built-in, and may vary by region, and language.
****LG supports 'Matter' Wi-Fi devices. 'Matter' supported services and features may vary depending on the connected devices. Initial connection for ThinQ and Matter should be via ThinQ mobile app.
*****Use of the hands-free voice function without a remote control is only possible with the alpha 9 AI Processor and may vary depending on products and regions.
******Chromecast built-in service may not yet be available at the time of purchase of OLED CS4, but you will be able to enjoy the service after installing webOS software updates.

A rich array of content ready to watch

LG Channels

Tune into LG Channels 3.0 for the latest news, favorite sports, popular movies, and TV series—even exclusive content only on LG TV.
An LG TV in the foreground showing a selection of thumbnails of movies and TV shows. The text "Action Collection," "Bloomberg TV+" and "Recently watched" is in the image. The space in front of the TV is lightly illuminated as if from the TV light. Behind the TV in the dark are more thumbnails of movies and TV shows. An LG TV in the foreground showing a selection of thumbnails of movies and TV shows. The text "Action Collection," "Bloomberg TV+" and "Recently watched" is in the image. The space in front of the TV is lightly illuminated as if from the TV light. Behind the TV in the dark are more thumbnails of movies and TV shows.

OTT Services

Dive straight into a new series as easily as possible, with built-in shortcut access to your favorite streaming services and apps.
Six thumbnails of movies and TV shows are displayed and the logos of LG Channels, Netflix, Prime Video, Disney+, and Apple TV+ are below. Six thumbnails of movies and TV shows are displayed and the logos of LG Channels, Netflix, Prime Video, Disney+, and Apple TV+ are below.
*Screen images simulated.
**Available content and apps may vary by country, product, and region.
***Separate subscription and its related entities are required for Netflix, Disney+, Amazon Prime, and Apple TV+.
****Apple, the Apple logo, and Apple TV are trademarks of Apple Inc, registered in the U.S. and other countries.
*****Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
Optimal Match with LG Audio

The sleek soundbar fit for LG UHD

Simplicity at your fingertips

Access WOW Interface on LG TV for simple soundbar control, like modes, profiles, and handy features, even while you watch.

A cozy concert in a living room is playing on the screen. The Soundbar Control menu appears as an overlay and the user navigates to soundbar settings. A cozy concert in a living room is playing on the screen. The Soundbar Control menu appears as an overlay and the user navigates to soundbar settings.

Every picture is perfectly on pitch

WOW Orchestra brings the unique sound of your LG Soundbar and LG QNED together in synergy.

LG TV and LG soundbar mounted on the wall in a living room and bright shape graphics all around the room. LG TV and LG soundbar mounted on the wall in a living room and bright shape graphics all around the room.
*Soundbar can be purchased separately, and Soundbar Mode Control may vary by model.
**LG TV Remote usage is limited to certain features only.
***Please note that the service may not be available at the time of purchase. A network connection is required for updates.
****UHD is compatible for Soundbar Control.
*****98 inches on UT90 feature Soundbar Control and Orchestra Sound.

Scale up movies and gaming

FILMMAKER Mode

Enjoy movie scenes in
stunning scale

Immerse yourself in authentic scenes on a bigger scale. FILMMAKER Mode precisely delivers movies just as the director intended.
A man in a dark editing studio looking at an LG TV displaying the sunset. On the right bottom of the image is a FILMMAKER Mode logo. A man in a dark editing studio looking at an LG TV displaying the sunset. On the right bottom of the image is a FILMMAKER Mode logo.
*Screen images simulated.
**FILMMAKER Mode is a trademark of UHD Alliance, Inc.
Home Cinema Experience

Maximize movie magic at home

Experience cinema visuals in your own home. HDR10 Pro displays precise color and contrast for deeper immersion.
A family sat on the floor of a low-lit living room by a small table, looking up at an LG TV mounted on the wall showing the Earth from space. A family sat on the floor of a low-lit living room by a small table, looking up at an LG TV mounted on the wall showing the Earth from space.
*HDR10 Pro is a technology developed by LG Electronics based on the standardized picture quality of standard 'HDR10'.
Powerful Gameplay

Dive full-speed into the action

Immersive HGiG play stays smooth at high-speed with ALLM, and eARC ensures it all sounds amazing.
A car racing game on the finish line, with the sign saying 'WIN!', as the player clenches on to the game joystick. ALLM, eARC, HGiG logo are placed on the bottom left corner. A car racing game on the finish line, with the sign saying 'WIN!', as the player clenches on to the game joystick. ALLM, eARC, HGiG logo are placed on the bottom left corner.
*HGiG is a volunteer group of companies from the game and TV display industries that meet to specify and make available for the public guidelines to improve consumer gaming experiences in HDR.
**Support for HGiG may vary by country.



  • Controls right where you need them

    Don't pause to use Game Optimizer and Game Dashboard.

A FPS gaming scene with the Game Dashboard appearing over the screen during gameplay. A dark, wintery scene with the Game Optimizer menu appearing over the game. A FPS gaming scene with the Game Dashboard appearing over the screen during gameplay. A dark, wintery scene with the Game Optimizer menu appearing over the game.
*Game Dashboard is activated only when both "Game Optimizer" and "Game Dashboard" is on.
**Screen images simulated.



  • Access to all your favorite games

    Thousands of gaming universes right at your fingertips. Explore an epic library of cloud gaming titles and stream them immediately without ever wasting play time on downloads or updates.

A Boosteroid home screen image showing "Trine 4: The Nightmare Price". A GeForce NOW home screen showing five different game thumbnails in right. A Boosteroid home screen image showing "Trine 4: The Nightmare Price". A GeForce NOW home screen showing five different game thumbnails in right.
*Supported partnerships may differ by country.
**GeForce NOW subscription may be required.
***Boosteroid subscription may be required.
Sustainability

Discover LG UHD AI's vision for tomorrow

Choose what's right for the planet with light, bio packaging and global sustainability credentials.
*Supported partnerships may differ by country. **The following models are made with recycled plastic: Bottom Bracket (UT90(98/75/65/55/50 inches) and UT80(86/75/70 inches). *Supported partnerships may differ by country. **The following models are made with recycled plastic: Bottom Bracket (UT90(98/75/65/55/50 inches) and UT80(86/75/70 inches).
*Supported partnerships may differ by country.
**The following models are made with recycled plastic: Bottom Bracket (UT90(98/75/65/55/50 inches) and UT80(86/75/70 inches).
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The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
Watch your favourite television shows, movies and live sport in new levels of detail and depth with LG 4K TVs including OLED, NanoCell and Ultra HD. Expand your horizons with hour upon hour of online content streamed directly to your TV. Take control via voice, with AI ThinQ technology and Google Assistant and Alexa compatibility. Explore NanoCell TVs, OLED TVs, and Ultra HD TVs today.