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COMING SOON - LG SIGNATURE OLED TV W8 - 4K HDR AI Smart TV - 77" Class (76.8" Diag)

  • OLED77W8PUA

Key Features

  • Wallpaper TV
  • LG AI TV with ThinQ®
  • LG α9 Intelligent Processor
  • LG OLED Display
  • 4K Cinema HDR
  • Dolby Atmos®
AVAILABLE SIZES:

So stunning. So simple

The ultra-thin wallpaper design allows the television to mount virtually flush with the wall so it seems to blend in, a feat only possible with uniquely sophisticated LG OLED TV technology.

Learn more about Wallpaper TV

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The ultra-thin display is aligned with the wall, made possible only by LG OLED TV technology. Featuring the unique sound bar design, it fits flawlessly in your space.

The Color of Dreams

Cinemas are famous for achieving the summit of vibrant, accurate color. The perfect black canvas and expanded color gamut of the LG AI OLED TV with ThinQ intensify its vast palette to match that level of color vibrance, recreating cinematic experience as intended by filmmakers.

A Brilliant Brain

LG—the industry leaders of OLED TVs—made the Best TV Ever even better by developing the α9 Intelligent Processor. LG's most powerful processor ever provides true-to-life images with incredibly rich colors, sharpness and depth to deliver the ultimate picture quality.

Delivering the Film Maker’s Vision

LG AI OLED TV with ThinQ features comprehensive support of major high dynamic range formats including Dolby Vision®, Advanced HDR by Technicolor®—the movie industry's color experts—plus HDR10 and HLG, both with LG's advance tone mapping technology that provides scene-by-scene optimization.

Learn more about Cinema HDR

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Trust the Color Experts

The same renowned Technicolor® technology that helps perfect premium Hollywood movies and TV shows can now be found in LG AI OLED TV with ThinQ. The Technicolor Expert Mode optimizes the color performance, which allows for content to be displayed as intended by cinematographers.

Enhanced HDR10 and HLG

Generic HDR 10 and HLG are rendered with LG's proprietary algorithm. All types of content are displayed with striking brightness from applying dynamic tone mapping on a frame by frame basis.

Advanced HDR by Technicolor support via USB only. Dolby Vision is a trademark of Dolby Laboratories

Cinematic Sound at Home with Dolby Atmos®

Bring big-screen surround sound to the living room: crickets chirping all around, a monster roaring from behind, or a plane soaring overhead. Dolby Atmos® content creates a more detailed sound experience that appears to come from everywhere for a wonderfully realistic, immersive experience.

Less is So Much More

The uniquely minimalist picture-on-wall aesthetic of the LG SIGNATURE OLED TV W8 enables the television to be mounted virtually flush with the wall. It seems to blend in, a feat only possible with uniquely sophisticated LG OLED TV technology.

Introducing LG AI Smart TV

LG OLED TV Meets Artificial Intelligence

LG AI (Artificial Intelligence) OLED TVs with ThinQ becomes the hub for your connected smart devices. Beyond apps and entertainment, LG AI TV uses intelligent voice control with the Google Assistant built-in, plus Amazon Echo compatibility to create a hub for the smart home and beyond.

*Service limited to certain languages. Some features require 3rd party service subscription. Requires LG Magic Remote and separate purchase may be necessary.

PICTURE QUALITY
4K Ultra HD (3,840 x 2,160) Yes
Processor α9 Intelligent Processor
4K Cinema HDR Yes
HDR Format Support Dolby Vision®, Advanced HDR by Technicolor®, HDR10, HLG
Infinite Contrast Yes
Pixel Level Dimming Yes
ULTRA Luminance Pro
Intense Color Yes
Billion Rich Colors Yes (10-bit)
True Color Accuracy Pro
Wide Viewing Angle Yes
4K Upscaler Yes
SMART TV
LG ThinQ AI Yes
Google Assistant Yes
Google Home Compatible Yes (Google Home device sold seperately)
Amazon Alexa Compatible Yes (Amazon Alexa device sold seperately)
Intelligent Voice Recognition Yes
Universal Control Capability Yes
Gallery Mode Yes
LG Content Store (App Store) Yes
Full Web Browser Yes
Channel Plus Yes
SMART SHARE
Screen Share Yes
Content Share Yes
AUDIO
Speaker System 4.2 Channel
Output Power 60W (WF: 20W)
Dolby Atmos Yes
DTS Decoder DTS-HD
Bluetooth Audio Playback Yes
LG Sound Sync Yes
CONNECTIVITY
Wi-Fi® Built In Yes (802.11ac)
Bluetooth® Yes (4.2)
Wi-Fi Direct Yes
IP Control Yes
Simplink (HDMI CEC) Yes
Tuner ATSC, Clear QAM
INPUTS & OUTPUTS
HDMI v 2.0 (HDCP 2.2) 4 (rear)
Audio Return Channel Support (via HDMI) Yes (HDMI 2)
USB v 2.0 3 (rear)
RF In (Antenna/Cable) 1 (rear)
Composite In 1 (rear)
Ethernet 1 (rear)
Digital Audio Out (Optical) 1 (rear)
RS232C (Mini Jack) 1 (rear)
POWER
Power Supply (Voltage, Hz) 120Vac 50-60Hz
Standby Power Consumption 0.5W↓
WALL MOUNT
VESA No
DIMENSIONS / WEIGHT
Display (WxHxD) 67.8" x 38.9" x 0.23"
AV Box (WxHxD) 57.5" x 3.3" x 8.2"
Shipping (WxHxD) 75.1" x 48.1" x 13.0"
Display Weight 27.1 lbs
AV Box Weight 28.0 lbs
Shipping Weight 108.6 lbs
Accessories Included
Remote Magic Remote Control
Remote Control Battery Yes
Power Cable Yes
User Manual Yes
E-Manual Yes
WARRANTY / UPC
Limited Warranty 1 Year Parts & Labor
UPC 719192620940

What People Are Saying

Rated 4 out of 5 by from Looks Promising TV looks good, moderate updates to 2017 version but concerns about HDMI 2.1 adaptability
Date published: 2018-01-24
Rated 5 out of 5 by from A REAL JAW DROPPER! BEEN HOLDING BACK FROM THE W7 THINKING THAT IT WOULD JUST GET BETTER, and NOW IM GLAD I DID BECAUSE THE W8 IS JUST THAT MUCH BETTER WITH THE A9 CHIP AND AI ASSISTANT. CANT WAIT TO POSSIBLY GET ONE! :D
Date published: 2018-01-11
Rated 5 out of 5 by from The best tv ever. Amazing unrivalled color, quality, design and sound.
Date published: 2018-01-10
Rated 5 out of 5 by from Perfection accomplished! I don't have the words to describe the perfect images I get when watching movies in this masterpiece. I don't go to the movies anymore. I stay home and look at this piece of technological art.
Date published: 2018-01-10
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View OLED77W8PUA Product Support

Contact us for any purchasing inquiries.

ASK & ANSWER

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Please first review the detailed product information and help guides in the Product Support section for this product prior to posting a question.

Is the ribbon cable connecting the tv and sound bar still the same or does it comply with local building codes to be put inside walls?

Asked by: Jfox
The ribbin cable for the LG SIGNATURE OLED TV W8 - 4K HDR AI Smart TV - 77" Class (76.8" Diag), Model # OLED77W8PUA does not comply with building codes for in-wall installation...^IFV
Answered by: LGJoel
Date published: 2018-02-22

When will the new oled 77 inch w8 be released and what will be the price?

Asked by: Dr2bgrt
Hi Dr2bgrt. Your interest in the LG SIGNATURE OLED TV W8 - 4K HDR AI Smart TV - 77" Class (76.8" Diag), Model # OLED77W8PUA is very much appreciated. Regrettably, LG has not announced a release date or pricing for the TV yet. When that information becomes available, the product page at http://www.lg.com/us/tvs/lg-OLED77W8PUA-oled-4k-tv will be updated to reflect that information. You can also scroll down to the 'Sign Me Up' button and sign up to receive the latest information and pricing for our new TVs, home electronics, smartphones, appliances featured at the 2018 Consumer...^IFV
Answered by: LGJoel
Date published: 2018-02-14
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