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OLED77W8PUA

Key Features

  • Wallpaper TV
  • LG ThinQ® AI | Google Assistant
  • LG α9 Intelligent Processor
  • LG OLED Display
  • 4K Cinema HDR
  • Dolby Atmos®

available sizes:

77"

So stunning. So simple

The ultra-thin wallpaper design allows the television to mount virtually flush with the wall so it seems to blend in, a feat only possible with uniquely sophisticated LG OLED TV technology.

Learn more about Wallpaper TV

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The ultra-thin display is aligned with the wall, made possible only by LG OLED TV technology. Featuring the unique sound bar design, it fits flawlessly in your space.

Not pictured-Included TV-to-AV Box cable is required for TV operation. Please consult with your local installer for proper installation

The Color of Dreams

Cinemas are famous for achieving the summit of vibrant, accurate color. The perfect black canvas and expanded color gamut of the LG OLED TV with AI ThinQ® intensify its vast palette to match that level of color vibrance, recreating cinematic experience as intended by filmmakers.

A Brilliant Brain

LG—the industry leaders of OLED TVs—made the Best TV Ever even better by developing the α9 Intelligent Processor. LG's most powerful processor ever provides true-to-life images with incredibly rich colors, sharpness and depth to deliver the ultimate picture quality.

Premium Content Choices

LG OLED TV with AI ThinQ® features comprehensive support of major high dynamic range formats including Dolby Vision™ HDR from the cinema, as well as HDR10 and HLG, both with LG’s advanced tone-mapping technology that provides scene-by-scene optimization.

Learn more about Cinema HDR

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Trust the Color Experts

The same renowned Technicolor® technology that helps perfect premium Hollywood movies and TV shows can now be found in LG AI OLED TV with ThinQ®. The Technicolor Expert Mode optimizes the color performance, which allows for content to be displayed as intended by cinematographers.

Enhanced HDR10 and HLG

Generic HDR 10 and HLG are rendered with LG's proprietary algorithm. All types of content are displayed with striking brightness from applying dynamic tone mapping on a frame by frame basis.

Advanced HDR by Technicolor support via USB only. Dolby Vision is a trademark of Dolby Laboratories

Cinematic Sound at Home with Dolby Atmos®

Bring big-screen surround sound to the living room: crickets chirping all around, a monster roaring from behind, or a plane soaring overhead. Dolby Atmos® content creates a more detailed sound experience that appears to come from everywhere for a wonderfully realistic, immersive experience.

Dolby, Dolby Atmos and the double D symbol are registered trademarks of Dolby Laboratories. Dolby Vision is a trademark of Dolby Laboratories.

Less is So Much More

The uniquely minimalist picture-on-wall aesthetic of the LG SIGNATURE OLED TV W8 enables the television to be mounted virtually flush with the wall. It seems to blend in, a feat only possible with uniquely sophisticated LG OLED TV technology.

Not pictured – Included TV-to-AV Box cable is required for TV operation. Please consult with your local installer fro proper installation.

LG TVs now meet Artificial Intelligence

LG TVs now meet
Artificial Intelligence

LG TVs with AI ThinQ® have the Google Assistant built in, so your TV can be the center for your smart home. Ask your Assistant to help control smart home devices: change light settings, check room temperature and more.

Service limited to certain languages. Some features require 3rd party service subscription.

Listen. Think. Answer.

Listen. Think. Answer.

SUMMARY
Picture Quality
Smart TV
Smart Share
AUDIO
CONNECTIVITY
Inputs & Outputs
Power
Wall Mount
DIMENSIONS / WEIGHT
Accessories Included
Warranty / UPC

What People Are Saying

Rated 5 out of 5 by from Best TV in the world? There isnt a better premium television than this out there right now.
Date published: 2018-04-14
Rated 5 out of 5 by from It looks stunning! I’ve never seen such an amazing display before. It is so thin that it looks like a window.
Date published: 2018-03-25
Rated 4 out of 5 by from Looks Promising TV looks good, moderate updates to 2017 version but concerns about HDMI 2.1 adaptability
Date published: 2018-01-24
Rated 5 out of 5 by from A REAL JAW DROPPER! BEEN HOLDING BACK FROM THE W7 THINKING THAT IT WOULD JUST GET BETTER, and NOW IM GLAD I DID BECAUSE THE W8 IS JUST THAT MUCH BETTER WITH THE A9 CHIP AND AI ASSISTANT. CANT WAIT TO POSSIBLY GET ONE! :D
Date published: 2018-01-11
Rated 5 out of 5 by from The best tv ever. Amazing unrivalled color, quality, design and sound.
Date published: 2018-01-10
Rated 5 out of 5 by from Perfection accomplished! I don't have the words to describe the perfect images I get when watching movies in this masterpiece. I don't go to the movies anymore. I stay home and look at this piece of technological art.
Date published: 2018-01-10
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ASK & ANSWER

Ask your questions. Share your answers.
Please first review the detailed product information and help guides in the Product Support section for this product prior to posting a question.

Is the ribbon cable connecting the tv and sound bar still the same or does it comply with local building codes to be put inside walls?

Asked by: Jfox
The ribbin cable for the LG SIGNATURE OLED TV W8 - 4K HDR AI Smart TV - 77" Class (76.8" Diag), Model # OLED77W8PUA does not comply with building codes for in-wall installation...^IFV
Answered by: LGJoel
Date published: 2018-03-07

When will the new oled 77 inch w8 be released and what will be the price?

Asked by: Dr2bgrt
Hi Dr2bgrt. Your interest in the LG SIGNATURE OLED TV W8 - 4K HDR AI Smart TV - 77" Class (76.8" Diag), Model # OLED77W8PUA is very much appreciated. Regrettably, LG has not announced a release date or pricing for the TV yet. When that information becomes available, the product page at http://www.lg.com/us/tvs/lg-OLED77W8PUA-oled-4k-tv will be updated to reflect that information. You can also scroll down to the 'Sign Me Up' button and sign up to receive the latest information and pricing for our new TVs, home electronics, smartphones, appliances featured at the 2018 Consumer...^IFV
Answered by: LGJoel
Date published: 2018-02-14
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