April 20, 2010 – Lagos, Nigeria: LG Electronics, global leader in the electronics market, is offering up to ten years warranty on Direct Drive Washing Machines and Dish Washing Machines recently introduced into the Nigerian market. In line with its commitment to serve the consumers better and enhance their livelihood in profound ways, the washing machines are driven by a Direct Drive Motor, the latest technology in Washing Machine products pioneered and patented by LG Electronics.


Speaking at a media launch ceremony in Lagos, Mr. Michael Ha, Marketing Director, Home Appliance, LG Electronics, said LG is confident in the durability of its Direct Drive Motor that is why it is giving the ten-year warranty which cover consumers in the entire West African markets. The warranty is the only sub regional offer of its kind, with the longest time frame of up to ten years within which consumers are covered for whatever faults may arise from the Direct Drive motors in the course of using the washing machines. According to Mr. Michael Ha, the launch of the 10-year warranty on Direct Drive Motor is pursuant to the age-long tradition of improving the quality of life of LG Electronics consumers.


“The range of LG Direct Drive Washing Machines uses a Direct Drive Motor that eliminates belt, clutches and pulleys which are found in conventional Washing Machines thereby, giving extra durability, low noise and vibration levels with better washing performance. Direct Drive technology is a patent of LG Electronics and has won many international awards for its performance and consistency with international best practice in quality assurance.


Typically, the belts and pulleys in the conventional Washing Machine wear away with time and as such would need replacement, which therefore results in increased maintenance cost and emotional stress for users. However, with the range of LG Direct Drive Washing Machines, the consumer is not bothered by wear and tear of belts and pulleys as the Direct Drive Motor is fused directly to the washing drum thereby increasing the sensitivity of the Washing Machine and  allowing for better washing performance and fabric care with respect to laundry”, Mr. Ha explained.


He noted that the LG range of Direct Drive Front Load Washing Machines include such models as the Discovery (F1258RD) Wash 15kg/Dry 8kg, Mega Win (F1068QDP2) Wash 7kg, Mega Win (F1068LDP2) Wash 5kg and the latest model introduced into the Nigerian market, the Prime (F1403YD26) which is black in color and has a wash capacity of 8kg and dry capacity of 4kg respectively. In addition to this, he said, is another new entrant into the market, the Dish Washer (D1419MF) which has a capacity for a 14 place set. Going further, he emphasised that the 10 year warranty is on the Direct Drive motor only and did not cover other parts of the Washing Machines.


The range of LG Direct Drive Front Load Washing Machines offer convenience and peace-of-mind to consumers, as it possesses the largest drum capacity in its class; lowest noise and vibration levels; lowest energy consumption; extra durability and time saving functions. It also comes in a variety of pleasant colors that add color to the home and has healthcare features that give optimal protection for allergies and skin care for the family.


LG is the market leader in the Nigerian washing machine market and the introduction of the range of Direct Drive Motor Washing Machine is an affirmation of LG’s leadership position in the global consumer electronics market. The Direct Drive Washing Machines are a unique blend of sophistication and smart technology that guarantees a refreshing and stress-free washing experience for users.