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A woman walks by as the light turns on automatically. The phrase "Sensing wisely" appears on screen. A man and woman embrace as the XBOOM speaker activates, accompanied by the phrase "Understanding deeply." A man sits sadly in the driver's seat. The LG AI logo appears with the phrase "Caring warmly." A soccer match plays on TV. LG AI responds with voice interaction. The phrase "For your delightful life" shows below. XBOOM, the TV, and a family sitting on the sofa with their dog appear in a single frame. A mother and son use the washing machine together. The phrase "For your effortless life" appears. Scenes of the mother and son, a close-up of the AI Wash dial, and a man using the LG gram laptop are overlaid into one shot, with the phrase "For your effortless life." A man and woman sit in the front seats of a car. The LG AI logo appears between them, along with the phrase "For your well cared life." A person walks into an office with their dog. The air purifier turns on in response. Final shot: a white background with the LG AI logo and the phrase "Affectionate Intelligence for YOU."
Affectionate Intelligence for YOU
At LG, we’ve been asking ourselves: what should AI exist for?
After much reflection, we’ve found our answer.
For us, AI goes beyond Artificial Intelligence—it’s Affectionate Intelligence.
As AI becomes a part of our daily lives,
it should help create the better life we all deserve.
That's why LG AI starts with YOU affectionately through
sensing and understanding, further caring for your life.
Discover how Life's Good with LG AI
LG AI understands your life and upgrades experiences to make your life filled with delightful moments.
A man and a woman are on the sofa, watching a soccer broadcast on an LG TV in the living room. The scene transitions, and the man and woman are hugging. The camera focuses on the LG XBOOM next to them.
LG AI senses your needs and presents solutions to make your life flow effortlessly to your rhythm.
A mother and son use an LG AI washing machine together, turning the dial to activate AI Wash. A man using the LG gram laptop appears in the same sequence.
LG AI cares for you, your space, and the planet to make your life well-cared, just as you desire.
A man walks into the office holding a dog leash. A man in the driver's seat looks sad as LG AI shows him a family photo. The car display is shown in a close-up as LG AI pulls up a map and revisits a memory.
LG AI TV learns your preference, understands your lifestyle, and optimizes every aspect of your TV experience to create a most ideal, personalized entertainment experience, just for you.
*LG AI features use deep learning-based trained algorithms for real-time image upscaling and sound upmixing.
**All LG webOS 24 TVs feature AI Customization, excluding those without light sensors.
Lighten your every load
LG WashTower AI senses what you're washing to give you optimized wash and dry cycles for sensitive fabric care. So you effortlessly perfect every load, every time.
*This product will be released gradually in select countries.
**AI sensing is activated when the load is under 6kg.
***AI Wash should only be used with similar fabric types [not all fabrics are detected] and suitable detergent.
****AI Dry is only available for loads under 5kg with fabrics of the same moisture absorption levels.
ThinQ® helps make life happen
A platform for your smart LG appliances and devices, ThinQ puts control and convenience at your fingertips, to help you simplify life and enjoy the comforts of home.
