Reinforcing LG’s Physical AI Strategy and
Strengthening the Company’s Robotics Business Capabilities
News Summary
SEOUL, June 30, 2026 — LG Electronics (LG) is establishing a Robotics Business Center to consolidate the core capabilities needed to support robotics commercialization, from business development to supply chain and manufacturing operations. Reporting directly to CEO Lyu Jae-cheol, the new organization underscores the company’s commitment to accelerating growth in robotics as one of its key future businesses.
Accelerating Robotics Growth Through Organizational Realignment
Effective July 1, 2026, the Robotics Business Center will be formed as part of LG’s off-cycle organizational realignment. The timing, four months ahead of the company’s annual organizational restructuring, reflects LG’s strategic focus on robotics based on Physical AI.
The Robotics Business Center will operate as an end-to-end business organization covering business development, sales and operations, led by Song Si-yong, who previously held key leadership roles at LG’s Production engineering Research Institute.
The new Robotics Business Center will also launch a dedicated data factory organization. The initiative is designed to secure data factory capabilities earlier and support robot training, strengthening LG’s competitiveness in next-generation robotics. High-quality operational data collected through the center will be used to further advance LG’s Robot Foundation Model (RFM). As part of this strategy, LG is building a large-scale data factory at its Yangjae R&D Campus in Seoul, with operations set to begin this year.
Strengthening Governance for Future-Ready Execution
This new governance structure aims to enhance LG’s robotics business through a more efficient and agile decision-making framework. It is designed to create momentum for strategy development, internal development of core technologies and improved cost competitiveness.
As a self-contained business, the center is expected to help bring together LG’s broader capabilities under the “One LG Solution,” including expertise from affiliates such as LG CNS and LG AI Research. The structure is also positioned to facilitate expanded strategic partnerships with global technology leaders.
A Three-Pillar Strategy to Achieve Market Leadership in Robotics
LG will pursue a comprehensive, three-pillar strategy to target robotics opportunities in industrial, commercial and residential spaces. The Robotics Business Center will complement LG’s expanding robotics portfolio including the home robots, alongside the industrial robotics capabilities of Robostar and the commercial robotics expertise of Bear Robotics. This approach will create a comprehensive business portfolio that addresses future demand across the sectors.
The company has designated this year as the inaugural year of its robotics business expansion, aiming to become a leading Physical AI solution provider with a focus on robotics. LG will combine finished robot products, core components such as actuators, data-generation capabilities and the LG Group’s full-stack ecosystem to support commercialization in real-world environments. The company is also preparing to produce actuators domestically, drawing on more than 60 years of accumulated motor technology expertise to support future industry supply.
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