LG Electronics has been designing every side of life for generations — bringing a smile to technology, balancing warmth and innovation.
Everything we create is guided by our design philosophy, Emotionally Intelligent Design,
which ensures that every LG experience feels both intelligent and human.

Moving forward, we want to ensure that our approach to design blends logic and magic —
That our identity is guided by a clear philosophy.
And ultimately, that our execution delivers on our mission and core values.

So we've developed a design philosophy — Emotionally Intelligent Design — that guides all our design decisions.
It means every experience we create helps people feel Life's Good.