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Optimism is a hard thing to choose.
But Once you do, you’ll see why

life's good
Life’s Good.
It’s just two little words.

But it’s an idea with real power.
Because those who dare to believe it
are the people who change the world.

Sometimes
it’s hard to believe.

Indeed, when life has so many setbacks,
changes, and reasons to doubt.

Yet, it takes guts
to be optimistic.

People who bravely choose to be optimistic
in any circumstance can truly experience
‘Life’s Good.’

At LG, we’re fueled
by optimism. It’s in our DNA.

We’ve bravely strived
for innovation for a better life for all.

LG encourages those
who choose to be optimists
to make a better life
and a better future.
1
The optimists: brave and unlimited

Click to see their optimistic stories that move them forward to a "Good Life"

Embracing
My Truest Self,
Willow Smith.
  • My Challenges
    Are Endless,
    Cody Simpson.
  • Don't Give Up,
    Find Your Own Path,
    Jenny Park .
"'Life's Good."

Bringing a smile to the world

A media facade featuring the LG logo was displayed at landmarks around the world.

'A digital-style hand makes a finger-heart using the thumb and pointer finger, and above the gesture, a red heart shows LG's Life's Good logo.

Fill the world with hearts.
Make smiles for tomorrow.

Click to join the challenge.

Instagram

Try the love-filled heart challenge

Instagram Logo

How to join

'Jenny Park is using both hands to create finger hearts, and from that gesture, 'Life's Good' filters adorn the screen.

Use our ‘Life’s Good with LG’ filter to create a beautiful finger-heart.

'The Life's Good logo is shown inside a shiny red heart.

Decorate your Stories with our ‘LifesGoodwithLG’ Stickers

'Two wine glasses clink together with a red cartoon heart between them.
'A funky character wearing long, red tasseled pants dances.
'A shiny cartoon speech bubble contains the Life's Good logo.
Share your 'Life's Good' moment!
/

#LifesGoodChallenge Join us now!
Let’s make Good Life with LG!

link 29/8/2023

Choose to be optimistic, Life’s Good. ❤️ lg_global
Fill the world with hearts with

link 26/8/2023

#lifesgoodchallenge Join now! 🚀 Let’s make a good life with LG! 📲🙌 lg_global

link 24/8/2023

믿어보세요. 내일을 낙관하는 힘
용기있는 당신의 Life’s Good.
전해요. 세상에 하트를.

link 23/8/2023

*collaboration commerciale rémunérée lg_global

link 23/8/2023

@ lg_global

Choose to be optimistic.

link 23/8/2023

lg_global

믿어보세요. 내일을 낙관하는 힘

link 23/8/2023

Choose to be optimistic.
Then you’ll see why Life’s Good.
Fill the world with hearts.

link 23/8/2023

Choose to be optimistic.
Then you’ll see why Life’s Good.
Fill the world with hearts.

link 23/8/2023
link 29/8/2023
mia_challiner @mia_challiner

#LifesGoodChallenge Join us now!
Let’s make Good Life with LG!

#LG #LifesGood #FingerHeart lg_global

link 26/8/2023
oliviacalabio @oliviacalabio

Choose to be optimistic, Life’s Good. ❤️ lg_global
Fill the world with hearts with #LG #LifesGood #FingerHeart #ad

link 24/8/2023
khedoori @khedoori

#lifesgoodchallenge Join now! 🚀 Let’s make a good life with LG! 📲🙌 lg_global
-
-
-
#lg #lifesgood #fingerheart

link 23/8/2023
deukie @deukie_______

믿어보세요. 내일을 낙관하는 힘
용기있는 당신의 Life’s Good.
전해요. 세상에 하트를.
믿어요. 당신의 용기를.

삶을 낙관하는 용기 있는 선택
LG 전자가 응원합니다.

Life’s Good

#LG #LifesGood #FingerHeart
#LifesGoodChallenge

link 23/8/2023
soleneoj @soleneoj

*collaboration commerciale rémunérée lg_global

Choose to be optimistic.

Then you’ll see why Life’s Good.

Fill the world with hearts,

Make smiles for tomorrow.

LG encourage those who choose to be optimists!

Life’s Good

#LG #LifesGood #FingerHeart
#LifesGoodChallenge

link 23/8/2023
annnnainseoul @annnnainseoul

@ lg_global

Choose to be optimistic.
Then you’ll see why Life’s Good.
Fill the world with hearts.
Make smiles for tomorrow

LG encourage those
who choose to be optimists

Life’s Good

#LG #LifesGood #FingerHeart
#LifesGoodChallenge

link 23/8/2023
kellykimkim7 @kellykimkim7

lg_global

믿어보세요. 내일을 낙관하는 힘
용기있는 당신의 Life’s Good.
전해요. 세상에 하트를.
믿어요. 당신의 용기를.

삶을 낙관하는 용기 있는 선택
LG 전자가 응원합니다.

Life’s Good

#LG #LifesGood #FingerHeart
#LifesGoodChallenge

link 23/8/2023
junpei.zaki @junpei.zaki

Choose to be optimistic.
Then you’ll see why Life’s Good.
Fill the world with hearts.
Make smiles for tomorrow

LG encourage those
who choose to be optimists

Life’s Good

#LG #LifesGood #FingerHeart
#LifesGoodChallenge #ad

link 23/8/2023
loisjyou @loisjyou

Choose to be optimistic.
Then you’ll see why Life’s Good.
Fill the world with hearts.
Make smiles for tomorrow.
LG encourage those who choose to be optimists

Life’s Good #LG #LifesGood #Fingerheart #LifesGoodChallenge

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2023 The first 'Life's Good' internal campaign.

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2023 Middle East & Africa showcase.

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CES 2023

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