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Optimism is a hard thing to choose.
But Once you do, you’ll see why

life's good

Learn More

Life’s Good.
It’s just two little words.

But it’s an idea with real power.
Because those who dare to believe it
are the people who change the world.

Sometimes
it’s hard to believe.

Indeed, when life has so many setbacks,
changes, and reasons to doubt.

Yet, it takes guts
to be optimistic.

People who bravely choose to be optimistic
in any circumstance can truly experience
‘Life’s Good.’

At LG, we’re fueled
by optimism. It’s in our DNA.

We’ve bravely strived
for innovation for a better life for all.

LG encourages those
who choose to be optimists
to make a better life
and a better future.

1

The optimists: brave and unlimited

Click to see their optimistic stories that move
them forward to a "Good Life"

Embracing My Truest Self,: Willow Smith.

My Challenges
Are Endless,

Cody Simpson.
Don't Give Up,
Find Your Own Path,

Jenny Park.

"'Life's Good."

Bringing a smile to the world

A media facade featuring the LG logo was displayed at landmarks around the world.

Fill the world with hearts.
Make smiles for tomorrow.

Click to join the challenge.

Instagram

How to join

Use our ‘Life’s Good with LG’ filter to create a beautiful finger-heart.

Decorate your Stories with our ‘LifesGoodwithLG’ Stickers

Share your 'Life's Good' moment!

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#LifesGoodChallenge Join us now!
Let’s make Good Life with LG!

link 29/8/2023

Choose to be optimistic, Life’s Good. ❤️ lg_global
Fill the world with hearts with

link 26/8/2023

#lifesgoodchallenge Join now! 🚀 Let’s make a good life with LG! 📲🙌 lg_global

link 24/8/2023

믿어보세요. 내일을 낙관하는 힘
용기있는 당신의 Life’s Good.
전해요. 세상에 하트를.

link 23/8/2023

*collaboration commerciale rémunérée lg_global

link 23/8/2023

@ lg_global

Choose to be optimistic.

link 23/8/2023

lg_global

믿어보세요. 내일을 낙관하는 힘

link 23/8/2023

Choose to be optimistic.
Then you’ll see why Life’s Good.
Fill the world with hearts.

link 23/8/2023

Choose to be optimistic.
Then you’ll see why Life’s Good.
Fill the world with hearts.

link 23/8/2023

LG SIGNATURE X LG Arts Center SEOUL

2023 The first 'Life's Good' internal campaign.

2023 Middle East & Africa showcase.

CES 2023