We have three different types of photography, each with their own clear role to play.
All of our photography is unified by clear principles:
authenticity, positivity, warmth, breathing space, diversity and attention to detail.
- Everyday Life
Imagery should capture real,
spontaneous moments so it feels
warm, positive and relatable.
- Energy, Passion and Interests
We capture and celebrate the
energy and attitude of people
and their passions.
We capture the craft, detail and the quality
of our products. Always balancing warmth and
innovation in a way that feels uniquely LG.
Our imagery should feel warm, positive and relatable.
Always balancing warmth and innovation in a way that feels uniquely LG.