Our voice must always speak for our brand belief, Life's Good.
It means we strive for ensuring Life’s Good around the world through our voice.
We write with a smile
Our writing is full of emotion,
warmth and positivity.
We write with insight
Our writing dramatizes
the details that make life better.
We write with Design
Our writing is stylized for readability,
legibility, and digital optimization.
Our voice principles come from our design philosophy, Emotionally Intelligent Design.
We always write with a smile, insight, and design.
How our voice flexes
We might dial up each principle when we’re